As an innovative marketing executive, I have a passion for advancing brands through sponsorships and brand engagement, elevating social and corporate advocacy, and deepening relationships through strategic partnerships. My brand experience includes Allstate, Sprint, McDonald’s, Brach’s, Navy Pier and McCormick Place.With broad in-house and agency leadership experience, I know how to build, lead, and develop top-performing, diverse thinking teams. Known as a hands-on leader, I translate challenges into inspiring, meaningful strategies and marketing assets that deliver against the bottom line for brands.STRATEGIC PARTNERSHIPS: Creator and curator of Allstate’s national, integrated sports and entertainment sponsorship portfolio. Built Partnership Marketing Center of Excellence encompassing all aspects of brand experience–strategy, consumer insights, activation, and more. BRAND EXPANSION: Drive brand consideration and customer satisfaction while decreasing customer acquisition costs to support growing Allstate customer base. Oversaw a portfolio of strategic, innovative campaigns delivering on the company’s customer value proposition designed to attract, engage, and retain customers.CUSTOMER ADVOCATE: Accelerated Allstate’s competitive advantage through reputation driving social responsibility efforts, aligning with the company’s purpose and driving community impact. Deepened customer engagements as member of Allstate’s pandemic response team, resulting in customer payback options, community relief, and support for economy recovery efforts. SIGNATURE STRENGTHS: Brand Strategy | Strategic Partnerships | Sponsorship Evaluation, Negotiation, Measurement | Cause Marketing | Community Engagement | Experiential Marketing | Integrated Marketing Communications | Leverage Insights, Research, Data | Culture-building Acumen