Pam J. Email & Phone Number

Dubai, United Arab Emirates

Dubai

➢ Managing campaigns from concept to execution against the marketing plan around high opportunity occasions such as Ramadan & Christmas.➢ Managing media including radio, in-store, website, direct mail, magazine and social.➢ Influence and engage senior stakeholders for all campaigns.➢ Analysing & presenting the effectiveness and ROI of activities and shaping the plans accordingly.➢ Responsible for managing budgets of up to AED 1 million.➢ Managing multiple agencies to develop and implement commercially driven marketing campaigns.➢ Exceeding KPIs on Facebook & Instagram to double followers in six months & increasing engagement rates from 0.9% to between 8-12%.➢ Working with ACNielsen to research customer demographics and to makeinformed decisions on marketing plans.➢ Implementing Spinneys brand guidelines, values & pillars throughout allcampaigns.➢ Managing Spinneys social media channels with our agency including Facebook, Instagram, Twitter and YouTube.

Biggleswade, Bedfordshire, United Kingdom

➢ Developed and executed in-store & online comprehensive Shopper Marketing Plans. ➢ Managed a budget of up to £800k for in-store and online trade activation. ➢ Executed online branded activities on retailer websites to support key promotions. ➢ Ensured all plans in-store and online align with promotion and brand launches to drive sales for the business.➢ Understood general online trends for the cereals category and keeping up with best practices in the market.➢ Worked cross functionally with the brand, sales & account teams to ensure all stakeholders are aligned to efficiently bring the plans to life on the shopper journey. ➢ Demonstrated the strength of shopper through ROI in-store and online across accounts and taking those key learning's to develop strategic plans. ➢ Consistently managed multiple campaigns at one time across several retailers including Tesco, Sainsbury’s & Waitrose. ➢ Worked effectively with the retailers agencies I2C, Dunnhumby and Waitrose to develop best in class activation plans. ➢ Utilised retailer specific tools e.g. Dunnhumby & AIMIA to gain insight into sales, shopper behaviour, customer penetration, repeat purchasing & shopper profiles.➢ Confidently used AC Nielsen to extract insights on promotions, NPD, brand & competitor performance. ➢ Presented to external stakeholders including buyers to 'sell' in our shopper plans & NPD.

Hatfield, Hertfordshire, United Kingdom

➢ Reported monthly to senior management on all marketing activity - leads generated, revenue and ROI.➢ Managed, delivered and networked at marketing events – exhibitions & trade shows.➢ Developed strong relations with the global marketing team to implement global initiatives regionally.➢ Implemented lead generation campaigns to drive sales enquiries & brand awareness.

Hemel Hempstead, United Kingdom

➢ Managed the groups marketing campaigns in a range of industries including properties, financial services, telecoms and pharmaceutical wholesaling.➢ Managed a team of 10 people in the UK & India which includes graphic designers, marketing executives, web developers, a video editor, SEO consultants & 3D designers.➢ Travelled to Goa to recruit and train the marketing team.➢ Confidently managed the groups UK/EU marketing concurrently both online/offline.

Hemel Hempstead, United Kingdom

Writing blogs and increasing brand awareness/online presence via social media platforms including Twitter, Facebook and WordPressDevelop marketing concepts and working closely with the graphic designer to oversee design workBrief and copy writing, organising print and postage for campaigns and sourcing specialists databases Conducted extensive market research into competitors and products Worked independently and within a small team to achieve marketing/commercial targets Worked closely with the marketing manager to meet strict deadlines for campaigns effectively planning, multi-tasking and prioritising work

Stevenage, United Kingdom

Promoted to a Quality Assessor in June 2010 to motivate and coach staff to ensure high levels of productivity and quality of interviewsPromoted to a supervisor in August 2010 to run, manage and complete multiple projects under strict deadlines requiring good analytical and organisational skills to multitask between projects and priorities Writing reports daily on interviewers quality of work Achieved excellent project management skills and gained the ability to handle data and use statistical information appropriately in order to successfully complete projects on timeEfficiently produce quota sheets using Microsoft Office tools

Chartered Institute Of Marketing (Cim)

Business And Marketing Ba Hons