Pamela Katz Email & Phone Number

Skokie, IL, US

• Visit hospice patients in their homes or skilled nursing facilities.
• Perform regular assessments, manage pain & other end of life symptoms.
• Help coordinate delivery of DME, medications from pharmacy, and any supplies needed in the home/facility.
• Provide emotional and physical support to patients and their families.

Skokie, IL, US

Chicago, Illinois, US

Managed clinical trials for Multiple Myeloma patients, both internally and patient facing. ID all possible trials, which patients that fit that criteria, patient enrollment, education, and care/support.

Chicago, Illinois, US

• Care for blood-related cancer patients in a high acuity, in-patient setting
• Ensure patient safety throughout their admission, closely monitoring hemodynamic stability and infection status
• Advocate for patients with the care team and their families, focusing on their specific personal goals
• Handle admission and discharge of patients, including patient education and continuity of care
• Perform blood draws, central line dressing changes, IV-line insertions, and blood glucose checks
• Provide patient education on their plan of care and continuation of care post discharge

• Launched January 2006, Charlotte’s Web had operated as a full service digital media agency.
• Company focus had been Online Marketing Consulting, including online media planning & buying, strategic partnerships, search & affiliate marketing, social and mobile media, email marketing, and SEO.
• Built business from the ground up with 200% YOY growth for the first three years. Merged remaining business into another agency to pursue a redirected career path in non-profit.
• Strong record of growing clients’ business online with dramatic YOY growth. Worked with each client to ensure results were accomplishing the marketing and overall company goals through detailed campaign management.
• High accolades and testimonials from all current and past clients due to the high touch level of service, innovation, and strong results.
• Developed, managed and executed the marketing plan for Charlotte’s Web including the company newsletter, website and PR outreach. Worked with external vendors to coordinate creative product, and managed technology.

Chicago, Illinois, US

• In a competitive and cluttered field, drove FTD.com sales online surpassing companywide goals for the key holidays.
• Managed responsibilities for all online marketing channels including paid & natural search, affiliate, networks, and other online media channels.
• Developed and executed email marketing programs for three (3) brands to drive incremental revenue via the in-house databases and external lists (purchased and partners).

Chicago, IL, US

• Manage all online advertising efforts for United.com and its various business units.
• Reduced Cost per acquisition of online programs by 50% year over year and continued to drive down costs each quarter.
• Saved company money in several ways including reduction in agency and ad serving fees, as well as re-negotiation of all major portal contracts.
• Led technical team implementation of a data feed to support campaign ROI analysis (value of new vs repeat customers).
• Managed staff internally, as well as agency relationships.
• Led cross-functional team through vendor evaluation and selection process; worked with legal and finance to negotiate the final vendor contract.

• Led strategic development for all online media activity for Lincoln/Mercury, Jaguar, and Sony.
• Managed team of five that worked jointly with offline media, creative development, and account management teams.
• Implemented enhanced tracking system to determine true ROI for lead generation activity and executed branding studies to highlight lifts in awareness and other key brand metrics.
• Drove incremental leads and sales for core client base – over-delivered on sales/leads goals, driving cost per leads (3X) lower than years past.

Santa Clara, CA, US

• Developed strategic marketing plans to launch move.com business partners with Cendant Real Estate brokers and agents (Century 21, Coldwell Banker, and ERA).
• Created marketing collateral to promote move.com to the Real Estate offices, advertisers, and internal and external business partners.
• Restaged Welcome Wagon product with a new logo, product packaging, website presence, marketing collateral and sales materials.
• Conceptualized, developed, and executed promotions to build traffic and increase revenue through sponsor affiliations.

• Executed integrated online media plans for various clients, integrating broadcast and online dollars to realize efficiencies and build integrated cross-platform programs.
• Integral role in several new business pitches including plan development and strategy.
• Educated all DDB domestic offices and client roster on web strategies as they apply to specific client needs.
• Responsible for building the Chicago based media team; train new employees; facilitate integration with the mainline agency.

New York, NY, US

• Developed & wrote media plans with final sell through to clients
• Trained assistants and interns in the media program.

Master'S Degree, Nursing

Ba, Marketing And Economics

Education record