Pam Kaufman Email and Phone Number
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Pam Kaufman personal email
As President and CEO of International Markets, Global Consumer Products & Experiences for Paramount, I am honored to lead a global team and a multi-billion-dollar division that operates across 170+ markets where I am focused on driving strategic growth across media, gaming, hospitality, and consumer goods. Throughout my career, I have prioritized operational excellence and the ability to execute on a global scale. At Paramount, I have transformed our approach to international expansion, developing market-specific strategies that enhance the reach and impact of our beloved brands. I have secured groundbreaking partnerships to advance our strategy, from global licensing of characters and IP at theme parks and cruise ships worldwide, to strategic collaborations that expanded our footprint in the gaming space. My leadership is grounded in optimizing resources and streamlining processes, ensuring that our operations are efficient and scalable.It has been a privilege to take a leading role in building SpongeBob SquarePants and Dora the Explorer from the ground up and contributing to the commercial success of iconic franchises across the Paramount portfolio including Avatar: The Last Airbender, Mean Girls, South Park, Star Trek, Teenage Mutant Ninja Turtles, Top Gun, and Yellowstone.As Nickelodeon’s first CMO, I was instrumental in turning beloved characters and franchises into global brands by forging alliances that amplified their presence and drove commercial results. This experience reinforced my belief in the power of understanding audiences and leveraging brand strength to create sustainable growth.At Paramount, my commitment to DE&I is deeply connected to our success. I spearheaded a comprehensive plan that became central to our division’s culture, ensuring diverse representation at all levels and fostering an environment where innovation thrives. By integrating inclusive practices into our partnerships and content, we have enriched our global offerings and strengthened our connection with a diverse audience, as well as our internal workforce.Outside of Paramount, I am honored to serve on the boards of Lindblad Expeditions, Stella McCartney, and the Rock & Roll Hall of Fame Foundation. In these roles, I apply my expertise in global brand strategy, commercial leadership, and operational excellence to drive impactful growth and enhance each organization’s global presence.Ultimately, I view my role as one of visionary leadership — guiding the brands we represent, inspiring the teams I work with, and championing the values we stand for.
Paramount
View- Website:
- paramount.com
- Employees:
- 4871
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Chief Executive Officer And President International Markets, Global Consumer Products And ExperiencesParamountNew York, Ny, Us
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Chief Executive Officer And President International Markets, Global Consumer Products & ExperiencesParamount Aug 2022 - PresentNew York, UsAs the CEO & President of Global Consumer Products & Experiences and International Markets at Paramount, I lead a diverse global team through significant industry shifts. I oversee a multi-billion-dollar division that spans merchandise, gaming, and live entertainment, driving growth and innovation across our portfolio. By introducing groundbreaking merchandise lines, expanding our gaming presence, and launching immersive live events, we have deepened our connection with fans and unlocked new revenue streams that extend the impact of our brands beyond traditional media.I guide operations across more than 170 international markets, overseeing teams in 30+ offices worldwide. During my tenure, we have seen the entertainment landscape evolve rapidly, with streaming becoming a dominant force. I am proud to have helped expand Paramount+ and Pluto TV internationally. Navigating this shift has been about more than just technology—it’s been about reimagining how we connect with audiences and finding innovative ways to keep our branded content relevant and engaging.One of my key responsibilities is implementing a strategic approach that unifies our global efforts while respecting local expertise. Through the "One Paramount" strategy, I have transformed a previously siloed approach into a cohesive global strategy that allows for local execution. This has not only optimized our portfolios but also significantly strengthened our market presence.A core mission of mine has been building a unified and inclusive leadership team that aligns with our global vision while prioritizing local insights. I bring a strong focus on prioritization excellence, ensuring that resources are allocated effectively to where they can have the greatest impact. By deepening our connection with audiences and driving brand loyalty, I have spearheaded initiatives that balance innovation with operational efficiency, driving both growth and success across our diverse portfolio. -
Board MemberLindblad Expeditions Apr 2024 - PresentNew York, Ny, UsI am thrilled to serve on Lindblad’s board, where I can channel my passion for expedition and remote travel into supporting the company’s mission. With a proven track record in growing key markets and fostering extraordinary cultures, I am dedicated to helping Lindblad’s executive team expand its global reach and enhance the company’s presence across the travel industry.My extensive media experience has given me a keen understanding of the value of strategic partnerships, which I am applying to strengthen Lindblad’s brand and market position. I am particularly excited about our collaboration with National Geographic, which aligns with my commitment to providing unique and inspiring travel experiences.I focus on aligning strategic initiatives with Lindblad’s core values of sustainability and social impact, ensuring these principles remain central to the company’s growth and success. -
Board MemberStella Mccartney Oct 2022 - PresentLondon, GbJoining the board of Stella McCartney has been such an honor. I am proud to support the company’s leadership team by advising on strategic growth and market expansion. My expertise in global brand strategy and operations helps guide initiatives to enhance Stella McCartney’s presence in key markets and strengthen partnerships with licensees and retailers. -
Board MemberRock And Roll Hall Of Fame Foundation, Inc 2021 - PresentI am proud to help shape the future of the Rock & Roll Hall of Fame Foundation as a board member. As part of the Board’s Marketing Committee, I leverage my entertainment and brand strategy expertise to connect with a global, diverse audience and transform the Hall of Fame into a dynamic brand that resonates across generations.My focus is on advising strategic initiatives to enhance digital engagement, innovate live events, and refine merchandising strategies. By leveraging my experience in building mass-market brands, I support the Foundation in strengthening its market presence and ensuring its programming reflects rock and roll's broad, multicultural influence. My goal is to help shape a dynamic brand that resonates across generations and continues to connect meaningfully with fans worldwide. -
President, Paramount Consumer Products And ExperiencesParamount 2021 - 2022New York, UsWhen ViacomCBS rebranded as Paramount, my role expanded to lead the Gaming and Themed Entertainment divisions, focusing on integrating our brands and IP across hotels, theme parks, live tours, and gaming.A major highlight was our international expansion into hospitality with the launch of Nickelodeon-themed resorts in Riviera Maya and the US. This effort drove significant revenue growth and created new ways for people to connect with our IP. In gaming, we introduced new virtual experiences and immersive worlds, partnering with platforms like Roblox to boost brand engagement and revenue. This shift redefined gaming as a key consumer touchpoint and a vital part of our strategy.Additionally, I implemented a comprehensive Diversity, Equity & Inclusion plan, which has been instrumental in fostering a more inclusive culture and driving positive industry-wide impact.
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President, Global Consumer ProductsViacom 2018 - 2021New York, Ny, UsIn 2018, I was given the incredible opportunity to launch Viacom’s first-ever global consumer products division. This role was about breaking new ground and setting the stage for how we would engage with consumers on a global scale. Leading a team of over 300 professionals, I focused on developing innovative products and business strategies that resonated across diverse markets.My key focus was expanding our retail channels beyond a single major player. I implemented a differentiated approach, introducing customized product offerings tailored to each retail partner. This strategy not only diversified our retail presence but also strengthened partnerships through seasonal and key event-driven executions, which became critical to our success.During this time, we launched the direct-to-consumer e-commerce sites, starting with The SpongeBob Shop. This marked a pivotal shift as the industry moved toward digital and direct consumer engagement. The success of these initiatives was a testament to the power of brand loyalty and the importance of anticipating industry trends. We also pioneered the expansion into gaming collaborations that laid the groundwork for significant future growth, including early licensing deals and cross-platform integration with major gaming franchises.Additionally, I transformed our approach to consumer products by integrating consumer analytics into our decision-making process. Initially, the team was primarily focused on licensees. I shifted the focus to studying consumer behavior, by rooting ourselves in consumer wants and needs, we were able to make more informed decisions about our licensees, ensuring our offerings aligned with the needs and preferences of our audience.We also established collaborations with major global brands like Nike, which brought our characters into the fashion world in new ways. These partnerships boosted our visibility, and redefined how entertainment brands can extend their influence beyond traditional media. -
President Of Consumer Products & Chief Marketing OfficerNickelodeon 2014 - 2018Los Angeles, Ca, UsAs President of Consumer Products and CMO at Nickelodeon, I had the honor of overseeing our consumer products business during a time of great change in the industry. This period was marked by a renewed focus on franchise revitalization and global expansion, with beloved characters like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Dora the Explorer leading the charge.The industry was evolving, with new digital platforms emerging and consumer habits shifting. My approach was to blend strategic planning with creative marketing to keep our franchises at the forefront of kids' entertainment. We secured significant retail placements, partnered with top-tier cruise lines to create memorable experiences, and launched successful licensing agreements that expanded our reach. -
Chief Marketing OfficerNickelodeon 2008 - 2014Los Angeles, Ca, UsBeing Nickelodeon’s first Chief Marketing Officer was an exhilarating challenge that went far beyond traditional marketing. My role was to guide Nickelodeon’s transformation from a television network into a comprehensive consumer brand. This was not just about promoting TV shows; it was about creating global brands.During my tenure, I launched over 20 new TV shows and led marketing efforts that significantly contributed to achieving a $1 billion revenue goal. The entertainment landscape was evolving, with a growing focus on experiential marketing and deep consumer engagement. I crafted cohesive, strategic roadmaps that expanded Nickelodeon’s footprint, launching new attractions and revitalizing iconic franchises like Teenage Mutant Ninja Turtles, which quickly became the #1 new series for kids aged 2-11.The transformation was exemplified by our approach to the Kids' Choice Awards, where we leveraged the event to enhance fan engagement and attract high-profile sponsors. By nearly tripling voter participation, we created a phenomenon that transcended the television screen and solidified Nickelodeon’s position as an industry leader. This period was a transformative time, not just for me, but for Nickelodeon as a whole, as we transitioned from being a TV company to becoming a dynamic, consumer-driven brand.
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Executive Vice President, Marketing & Worldwide PartnershipsNickelodeon 2001 - 2008Los Angeles, Ca, UsIn this role, I spearheaded the evaluation of consumer insights and developed quantitative measurement strategies that informed our approach to the Nick TV channels and websites. I played a key role in securing significant global promotional partners for “The SpongeBob Movie,” which grossed over $100 million worldwide. My focus was on creating value-driven partnerships that not only enhanced the visibility of our content but also contributed directly to our bottom line.
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Senior Vice President, MarketingNickelodeon 1999 - 2001Los Angeles, Ca, UsAs Senior Vice President, I led the creation of Nickelodeon’s franchise planning process, a critical initiative that better aligned our ad sales and consumer products businesses. By optimizing cross-company collaborations, I established programming and multi-platform strategies that required long-term strategic planning. This role was about looking ahead—identifying opportunities to weave our brand narratives into a cohesive strategy that drove both revenue and brand equity.
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Vice President, Promotions MarketingNickelodeon 1997 - 1999Los Angeles, Ca, UsDuring my tenure as Vice President, Promotions Marketing, I developed and executed over 100 promotional partnerships with industry giants like Kraft, General Mills, Ford, and Target. I was particularly proud of closing the largest promotional deal in Nickelodeon’s history—a $28 million+ partnership with Burger King for “The Rugrats Movie.”
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Vice President, PromotionsTurner Broadcasting System 1993 - 1997Atlanta, Georgia, UsAt Turner Broadcasting, I was tasked with creating the company’s first licensed promotions team, securing partnerships for our signature properties. By working across divisions, I generated incremental media dollars on top of licensing fees, further boosting the company’s revenue. I successfully sold promotional programs to key advertisers, ensuring that our properties received the attention and support they needed to thrive in a competitive market.
Pam Kaufman Skills
Pam Kaufman Education Details
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American UniversityCommunication And Political Science
Frequently Asked Questions about Pam Kaufman
What company does Pam Kaufman work for?
Pam Kaufman works for Paramount
What is Pam Kaufman's role at the current company?
Pam Kaufman's current role is Chief Executive Officer and President International Markets, Global Consumer Products and Experiences.
What is Pam Kaufman's email address?
Pam Kaufman's email address is pk****@****k.co.uk
What is Pam Kaufman's direct phone number?
Pam Kaufman's direct phone number is +47233*****
What schools did Pam Kaufman attend?
Pam Kaufman attended American University.
What are some of Pam Kaufman's interests?
Pam Kaufman has interest in Economic Empowerment.
What skills is Pam Kaufman known for?
Pam Kaufman has skills like Digital Marketing, Digital Media, Strategic Partnerships, Advertising, Entrepreneurship, Integrated Marketing, Social Media Marketing, Retail Marketing, Digital Strategy, Social Media, Television, Branded Entertainment.
Who are Pam Kaufman's colleagues?
Pam Kaufman's colleagues are Dan Smith, Gracia M. Grande, Travis Hanson, Emily Zimmer (Ehlert), Arjun Stealth, Omar Pabon, Alex Phelps.
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