Pam Leibfried Email & Phone Number

Chicago, Illinois, United States

Product Owner for agile marketing team. Manage creation and production of marketing engagement and onboarding materials, member communications, and Select Employer Group membership acquisitions campaigns.

Greater Chicago Area

Create content to foster member engagement. Communicate new products, policies and process changes. Write and edit SEO-optimized FAQs and blog posts about banking and personal finance topics. Manage team's SharePoint presence and serve on steering committee for Alliant Brand Journalism team.

Greater Chicago Area

Created and edited content for Alliant marketing and communication channels, including newsletters, blogs and product acquisition and cross-sell campaigns. Became personal finance SME contributing expert advice to Alliant blog and newsletters to empower our members to optimize their family's finances.

Greater Chicago Area

Managed content development team. Transitioned printed newsletters to e-newsletters and shepherded launch of blog. Wrote and edited content for company marketing materials, website and personal finance blog.

Schaumburg, Il

Managed internal communications channels, including North America intranet portal; as key contributor to integrated communications team, worked closely with marketing, media relations and thought leadership teams to create and distribute their materials.• Increased employee engagement and streamlined employee communications: fine-tuned message targeting; wove key corporate messages into weekly newsletters, announcements, publications and leadership event publicity. • Ensured branding and message consistency in internal and external communications: wrote newsletter articles, announcements and training; edited materials including newsletters, reports, blogs, white papers, emails, RFPs, press releases and benefits materials.• Provided strategic counsel, best-practices coaching and training for intranet content owners and team leaders: key contributor to knowledge management practices; led Community of Practice team; directed migration of 100+ sites to a redesigned, integrated regional site.• Developed integrated solution marketing tool kits: worked with cross-functional team to develop framework; conducted focus groups; launched to North America employees. • Championed local employee engagement approach: created social networking sites; streamlined event promotions; founded event planning team; successfully drove increased participation in diversity and CSR/charity events. • Managed email marketing programs using Exact Target: 450,000+ mailings annually; included editing, formatting, estimating, and tracking of internal and external campaigns.

Schaumburg, Il

• Led business development efforts to market the department, re-branded as “blue lemon design,” as a full service design agency both internally to other Nielsen departments/regions and externally to area businesses—website, cold calls and brochure mailings. • Reviewed offset print, digital print and online materials for branding compliance, editorial style and print quality, including press checks for multi-million dollar TV Diary printing.

Schaumburg, Il

Managed ACNielsen graphic design team: • Department budget and bill-back process • Marketing to external clients• FileMaker Pro project database• Quality control and editing of all company materials produced by designers for offset print, digital print and online. • Monitored branding standard compliance and maintained US trademark usage guidelines.

Northbrook, Il & Schaumburg, Il

Proofreading of all materials produced by global creative services for Dun & Bradstreet, A.C.Nielsen, and other D&B subsidiaries. Copyedit external brochures and internal newsletters, including global D&B associate newsletter in multiple languages. Managed billing database, improving project and cost tracking capabilities.

Data entry, proofreading and copyediting of change logs for nuclear power plant Final Safety Analysis Report updates.