Pam Nail Email & Phone Number

Birmingham, Alabama, United States

Birmingham, Alabama Area

Birmingham, Alabama Area

Birmingham, Alabama Area

Develop media strategies and overall media communication plans Manage a multi-million media dollar budget that has grown over 60% since 2012 to $21.6 million across five brands and over 55 marketsPropose and direct digital and social media strategies, test and monitor campaign delivery resulting in recommendations for improvements with conversionsWork with internal marketing team to ensure communication goals are met for each market and/or targetProvide market research insight for all brands and markets to uncover potential opportunities to reach our target audience more effectively and efficiently Have launched 42 new campuses across 31 markets between 2012 and 2016Skilled in using internal analytics, to monitor leads and advertising spend, to ensure optimal ROI by market and channel is achievedLead and motivate a media department of eleven including managers, planner, buyers, and assistants in all activities related to the planning and execution of advertising including strategy, brand targeting, media selection, negotiating, creative selection/rotation and post-buy analysisProvide opportunities to team for professional growth through regular performance reviews, guidance, and training to improve employees skillset

Birmingham, Alabama Area

Managed all media planning and strategy for retail and B2B accountsPitched media recommendations and research items to clientsDirected department staff in all negotiating, placements, and schedule maintenanceEstablished client/agency and vendor relationshipsCommunicated research and analysis for all client media needs including competitive comparisonProposed media strategy for all new media/digital initiatives

Birmingham, Alabama Area

Formulated media strategy including planning and scheduling for retail and B2B clientsDeveloped and presented both broadcast and print media recommendationsNegotiated, placed and maintained broadcast schedulesPrepared market background and recommendations for new business proposalsManaged media assistant training, day-to-day activities and career development

Birmingham, Alabama Area

Birmingham, Alabama Area