Marketing generalist with CPG omnishopper expertise, blending traditional and digital strategies to help emerging brands craft messaging, develop strategies, connect with audiences and execute plans for growth and loyalty.I’m a creative problem solver that thrives in the volatile marketing and advertising omnishopper landscape (B2B, B2C). As a seasoned marketing generalist, I bring a wealth of experience across brand strategy, advertising, media strategy, planning and buying, and messaging strategy for all types of communications—B2B and B2C. My passion lies in crafting compelling stories and actionable strategies that resonate with audiences and drive business results.In recent years, I’ve focused on helping emerging CPG brands navigate the complexities of growth. I specialize in supporting young brands from the ground up, guiding them through every stage of their journey:Brand Strategy: Establishing a strong foundation that differentiates brands in competitive markets.Shopper Marketing: Creating engaging campaigns that drive purchase behavior at key retail touchpoints.Advertising Media: Developing and executing digital and traditional media strategies and plans, plus creating and executing social media strategy and messaging.Retail Programs and Sales Tools: Equipping brands with the resources needed to succeed on shelves and online and creating sales tools to support the sales teams.Events and Promotions: Building memorable experiences that connect brands with their audiences.With experience spanning industries and deep expertise in emerging brand development, I thrive on collaborating with teams to tackle challenges and seize opportunities in an ever-changing marketplace. My approach combines strategic insight with practical execution, ensuring every initiative aligns with a brand’s vision and delivers measurable impact.I’m particularly passionate about working with mission-driven brands looking to make their mark while staying true to their values. Let’s connect if you’re seeking a partner to help bring your brand’s story to life and achieve meaningful growth.