Leadership and mentorship of the design team. Responsible for recruiting the best talent in Costa Rica. Elevated the team’s standard of design and ability to deliver great work. Created and refined processes to improve workflow and a culture of design excellence empowering the team to have their own creative voice.

Design Lead of the Costa Rican office. Implemented vehicle stories for Kia.comWorked with product specialists and planners to retouch assets for use in multiple markets. Developed and implemented improvements in the design process. Senior visual designer of the Stinger digital campaign for the SUPER BOWL 2018 in New York officeResponsive design, art direction, and hiring the best talent was one of the main tasks.

My job was to implement new and fresh ideas both visually and creatively for target.com, a site that allowed me to work with major brands and move from a design style to another, from one idea to another quickly and creatively.Paper Mate, Advil, Tums, Play Doh, Nickelodeon, huggies, Tide, chobani, M&M’s, Yoplait, Hasbro, Quaker, Dove, Neutrogena, L’oreal, Lays, Burt’s Bees, Ragu, Boppy, Purina where just some of the brands I worked with.

I worked in the creation, development, and implementation of designing graphical interfaces for multiple devices and applications, including mobile devices, taking into account the end-user analysis, the objectives of the campaign or functionality and overall marketing strategy. Clients: Radio Shack, Nestle, Innovare, Essential Costa Rica, Been Verified

Design banner campaigns, emails, and landing pages for clients likeCiti bank, Cartier, Procter & Gamble, among others.