Pam P.

Pam P. Email and Phone Number

Senior Marketing Manager - Acquisitions and Development @ Gemdale USA Corporation
New York, NY, US
Pam P.'s Location
New York, New York, United States, United States
Pam P.'s Contact Details
About Pam P.

Creative, intuitive leader with expertise in the New York City, Seattle, Los Angeles and SF Bay Area luxury real estate markets with a special focus on residential new developments. Expertise in consumer psychology, marketing strategy, comparative analysis, price evaluation, market research, floorplan and amenity design analysis and leasing management. Successfully managed completion of heavy traffic, high volume lease ups delivering record PSFs without sacrificing velocity. Worked with national and NYC developers including: J.D. Carlisle Construction Corp, Mocal Enterprises, Atlas Capital Group, Joy Construction, Maddd Equities, CIM Group, Patrinely Group, USAA, DHA Capital, Two Trees Management Co. and Spitzer Enterprises.I have an ethical management style and strong interpersonal skills and am a firm believer that mentoring, coaching and team development are all critical aspects to the success of any organization.

Pam P.'s Current Company Details
Gemdale USA Corporation

Gemdale Usa Corporation

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Senior Marketing Manager - Acquisitions and Development
New York, NY, US
Website:
gemdaleusa.com
Employees:
61
Pam P. Work Experience Details
  • Gemdale Usa Corporation
    Senior Marketing Manager - Acquisitions And Development
    Gemdale Usa Corporation
    New York, Ny, Us
    View
  • Gemdale Usa Corporation
    Senior Marketing Manager - Acquisitions & Development
    Gemdale Usa Corporation Dec 2019 - Present
    Pasadena, California, Us
    Conduct market analysis for potential asset acquisitions, including market demand, target demographic, supply pipeline, comparable building pricing, and concession data. Make pricing recommendations to the president and acquisitions director to improve proforma. Present analysis/conclusion to the CEO and US/China investment committees for approval. Consult with GP partners, marketing consultants, interior design firms, architects, and development teams to offer appropriate recommendations on amenities, finishes, and features that will achieve higher sales prices and rents/NOI/tenant retention. Create a marketing and business plan for each asset, including a marketing and advertising schedule/budget, best practices for pre-leasing, marketing, staffing/hiring, resident activities/services, and other relevant marketing functions. Source creative, marketing, amenities consultants and conduct RFP’s/interviews for the company and for each multifamily asset. Review markets and submarkets for trends and opportunities for each asset and make recommendations.Led initiative for company rebranding, including new company website redesign project, working closely with the internal website team and managing the creative firm's direction and timelines. Development Projects: Alwell Apartments - 189 Apartments in San Francisco, CaliforniaSilva Apartments -221 Multifamily Units in Los Angeles, CaliforniaSkyglass Apartments - 338 Multifamily Units in Seattle, Washington121 East 22nd Street - 140 Condominiums in Gramercy Park, Manhattan45 Broad Street - 300 Multifamily Units in Financial District, Manhattan499 President Street - 350 Multifamily Units in Gowanus, Brooklyn
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  • The Corcoran Group
    Leasing Director - New Development Marketing (850+ Units)
    The Corcoran Group Jul 2018 - Nov 2019
    Manhattan, New York, New York, Us
    Successfully managed and completed Phase I of 420 Kent's lease up, Eliot Spitzer's waterfront luxury mega-complex.Establish pricing on a daily basis and collaborate with ownership on concession and marketing strategies to find the right balance of PSF and velocity. Conduct weekly marketing/leasing meetings with Spitzer team and creative agency to review SEM/SEO, Streeteasy, Zillow ad performance and make recommendations. Review of Marketing Budget.Interface with property management and construction to deliver apartments in a timely manner. Hired, mentored and trained leasing teams.
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  • Two Trees Management Co.
    Portfolio Leasing Manager (600+ Units)
    Two Trees Management Co. May 2017 - Apr 2018
    Brooklyn, New York, Us
    Implemented new initiatives to decrease vacancy to 0% and increase conversion ratios to 20%+ by improving marketing exposure and coaching/retraining leasing agents. Hired, mentored and trained leasing teams.Managed and consistently improved leasing operations for all 7 Dumbo Buildings: 60 Water, 30 Washington, 25 Washington, 81 Washington, 65 Washington, 66 Water, 85 Water
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  • Douglas Elliman Real Estate
    Leasing Manager - New Development Marketing (720+ Units)
    Douglas Elliman Real Estate Aug 2013 - Apr 2017
    New York, Ny, Us
    Successfully managed lease ups of several Manhattan luxury residential new developments. Implemented initial inventory pricing.Recommended ongoing pricing and concession adjustments through comparative analysis, seasonality review and market feedback. Hired, mentored and trained leasing teams. Luxury New Development Lease-Up Projects:535W43 (280 units) Patrinely Group, USAA, DHA CapitalMadison Park Tower (110 units) CIM Group267 Pacific Street (60 units) Quinlan and Lonicera DevelopmentThe Nathaniel (85 units) Joy Construction, Madd EquitiesThe Centurian Building (39 units) Mocal EnterprisesThe Nash (147 rental units) Atlas Capital Group, BLDG
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Pam P. Skills

Real Estate Real Estate Transactions Marketing Strategy Social Media Marketing Negotiation Sales Market Research Luxury Management Leases Social Media Real Estate Development Contract Negotiation Investment Properties Strategy Working With Investors Staff Development Coaching Data Analysis

Pam P. Education Details

  • University Of North Texas
    University Of North Texas
    Bachelor’S Degree
  • Nyrei
    Nyrei
    Commercial Real Estate Certificate
  • Nyrei
    Nyrei
    New York Real Estate Salesperson License

Frequently Asked Questions about Pam P.

What company does Pam P. work for?

Pam P. works for Gemdale Usa Corporation

What is Pam P.'s role at the current company?

Pam P.'s current role is Senior Marketing Manager - Acquisitions and Development.

What is Pam P.'s email address?

Pam P.'s email address is pp****@****sny.com

What is Pam P.'s direct phone number?

Pam P.'s direct phone number is (718) 222*****

What schools did Pam P. attend?

Pam P. attended University Of North Texas, Nyrei, Nyrei.

What skills is Pam P. known for?

Pam P. has skills like Real Estate, Real Estate Transactions, Marketing Strategy, Social Media Marketing, Negotiation, Sales, Market Research, Luxury, Management, Leases, Social Media, Real Estate Development.

Who are Pam P.'s colleagues?

Pam P.'s colleagues are George Kruse, Yue T., Élan Matlovsky, Zhen Tian, 段继强, Emily Lee, Gillian P..

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