Pam Rhoades Email & Phone Number

Tallahassee, Fl, Us

Knoxville, Tennessee Area

Creator of compelling content to build the Knoxville Catholic High School brand via traditional, digital and creative media. Promoter of the mission and value of Catholic education, collaborating with Advancement in student recruitment and fundraising.

Knoxville, Tennessee

• In charge of production of weekly video news series, The MoxCar Minute• Identifies stories to tell on behalf of clients• Digital media and social strategies• Photography, videography, audio production, photo and video editing• Content generation• Interface between creative and account teams• Proficient in Adobe Premiere Pro, After Effects, InDesign, Photoshop, Audition, Project Rush• Communicate with external clients

Knoxville, Tennessee

Initially hired to compile monthly parent updates and edit quarterly newsletter. Quickly introduced daily electronic communications, launched new school website and built Cathedral website from scratch. Devised comprehensive social media strategy. Subsequently appointed at the Parish level to design, write, and lead production of marketing collateral, website, social media platforms, new brand identity, and weekly email marketing campaign. Managed budgets, schedules, third party vendors, and worked cross-functionally to ensure brand consistency across all parish and school marketing materials and communications.Created and implemented email marketing strategy resulting in a 97.5% acceptance rate with 57% engagement for the school and 31% open rate for the church.Produced videos and archived images of the Cathedral Construction Project. All work viewable at www.shcathedral.org/cathedral-construction.Designed and launched websites for the Parish and School. Blogs generate 4,295 visits per month. Implemented social media tools – Facebook, Twitter, Instagram – to engage audience and interact with community of users. Oversaw creative fundraising campaigns for the Cathedral HOME campaign, school Annual Fund and Cathedral Annual Stewardship Drive. School enrollment increased 12% during economic downturn. Acquired news coverage by preparing visual events for TV and Web, placing photos and pitching news stories to print and electronic media. Played key role in developing alliances that garnered high-profile media coverage on a limited budget.Areas of ExpertiseDigital StorytellingPublic & Media RelationsBroadcastingVideo MarketingSocial MediaBrand Development & ImplementationEmail Marketing Website Development & ContentStrategic Communications Planning Print Collateral Design Media Buying Copywriting/Editing Blogging Sports Marketing Internal & External Communication Technology Implementation Audio & Video Production

Knoxville, Tennessee

Energetic voice imaging to drive the message for commercial, corporate, web-based and educational products. Clients include brands such as ORNL National Laboratory, Vectren Corporation, Shaw Industries, Rubbermaid, Sharpie, Tanger Outlets, OP Jenkins Furniture, NCAA, ESPN Radio.

Indianapolis, Indiana

Helped launch the first sports talk Radio station in Indianapolis. Managed a team of 15 broadcasters and producers. Produced daily sports talk shows and directed the radio networks for the Indiana Pacers, Indianapolis Colts and Indianapolis Indians. Negotiated and secured syndication relationships with major partners such as CBS Radio, Westwood One, Premiere, ESPN.Increased Arbitron Ratings from 1.5 to 4.0 market share in Male 25-54 demographic.

Indianapolis, Indiana

Classic Rock DJ, newscaster and traffic reporter on the top-rated morning program, “The Bob and Tom Show.” Longtime host of Saturday night request show, produced Sunday Night Live public affairs programming, and provided comedic voice characterizations.

Bachelor Of Science

Education record