Pam Risch

Pam Risch Email and Phone Number

Fractional Marketing Operations & Demand Generation Consultant | Driving B2B Growth through Strategic Insights & Actionable Results @ Lumina Insight
Pam Risch's Location
Austin, Texas, United States, United States
Pam Risch's Contact Details
About Pam Risch

Unlock your B2B growth potential with a seasoned marketing consultant who specializes in building high-performing demand generation engines. With over 20 years of experience in marketing and sales, I excel at transforming business objectives into ROI-driven strategies that deliver measurable results.I offer a unique blend of operational expertise and strategic vision, ensuring that your marketing initiatives not only run smoothly but also drive real change. My extensive background includes 18 years of hands-on experience with Salesforce.com and 15 years with Marketing Cloud Account Engagement (MCAE), formerly Pardot, where I’ve successfully implemented and optimized systems to enhance pipeline generation and revenue.What I Bring to the Table:• Tailored MCAE Solutions: Implementations, management, health checks, and training for optimal performance.• Lead Management Mastery: Designing and managing effective lead processes to maximize conversion.• Campaign Excellence: End-to-end management of marketing campaigns that resonate with your target audience.• Insightful Analytics: Crafting comprehensive marketing dashboards and analytics to measure success.Specialties: Lead Management, Marketing Cloud Account Engagement (Pardot) Optimization, Salesforce.com Administration, Reporting & Analytics, SEO/SEM, Campaign Strategy

Pam Risch's Current Company Details
Lumina Insight

Lumina Insight

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Fractional Marketing Operations & Demand Generation Consultant | Driving B2B Growth through Strategic Insights & Actionable Results
Pam Risch Work Experience Details
  • Lumina Insight
    Fractional Marketing Operations & Demand Generation Consultant
    Lumina Insight 2012 - Present
    Austin, Texas, United States
    At Lumina Insight, I empower B2B companies with tailored strategies and execution as a fractional or project-based marketing resource. Leveraging deep expertise in Salesforce.com and Marketing Cloud Account Engagement, I help clients configure and optimize their marketing tech stack to drive pipeline growth and provide in-depth analytics. From enhancing your lead-generating website to executing campaigns that align with your go-to-market strategy, I'm dedicated to delivering results that matter.
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  • Ayeq
    Marketing Operations Consultant
    Ayeq 2022 - Present
    Austin, Texas, United States
    By combining my expertise in Marketing Cloud Account Engagement and Salesforce.com, I help ayeQ and its clients achieve their marketing goals, drive pipeline growth, and enhance overall marketing effectiveness. My commitment to delivering data-driven results ensures that every campaign not only meets but exceeds expectations. Key responsibilities included development of email campaigns and landing pages to guide prospects through the buyer’s journey, and creation of advanced analytics to track campaign performance, generate actionable insights, and optimize strategies for maximum ROI.
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  • Zenoss, Inc.
    Sr. Director Of Marketing
    Zenoss, Inc. 2009 - 2012
    Austin, Tx
    Led marketing team for start-up company delivering unified IT operations management software for physical, virtual and cloud-based infrastructures. Key accomplishments included successful product launches re-positioning company from a provider of commoditized monitoring to higher value service impact management and analytics, and driving 63% growth in the pipeline during FY11 that enabled the sales team to exceed their sales targets. Managed team responsible for demand generation, product marketing, sales enablement, public relations, analyst relations, lead qualification, social media, web marketing and event management.
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  • Alert Logic
    Director Of Marketing
    Alert Logic 2006 - 2009
    Houston, Tx
    Responsible for driving awareness and demand generation programs for SaaS-based threat and log management start-up software company. Built and tracked marketing/sales funnel. Worked collaboratively with sales to ensure that they received quality marketing leads. Improved effectiveness of web site in driving leads through two re-designs, search engine optimization, paid search, web chat and video. Developed and measured social media strategy focused on the corporate blog, Twitter, Facebook, and YouTube.
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  • Netiq
    Sr. Manager Corporate Programs
    Netiq 2001 - 2006
    Houston, Tx
    Responsible for development and execution of go-to-market (GTM) programs for NetIQ systems and security management products in North America, Asia Pacific and Latin America. Led cross-functional team of Sales, Business Operations and IT to improve lead management and data quality to enhance the ability to target key audiences. Trained and managed an 8-person team composed of program managers, event managers, channel/alliance marketing managers and a marketing operations analyst.
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  • Configuresoft
    Director Of International Sales
    Configuresoft 2000 - 2001
    Paris, France
    Developed and implemented a plan to build an indirect international sales channel for an early stage start-up software provider of IT configuration management solutions. Recruited and managed distributors and resellers in Europe, Asia Pacific and Latin America. Directed channel enablement, including sales training and lead generation.
  • Bindview Development
    Business Development Manager
    Bindview Development 1999 - 2000
    Paris, France
    Built the Nordic and Swiss indirect sales channel for a provider of security management and Windows administration software solutions. Recruited and managed resellers, system integrators and consulting firms.
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  • Mission Critical Software
    International Sales Representative
    Mission Critical Software 1996 - 1999
    Houston, Tx And Paris, France
    Drove both direct and indirect international sales for an early stage start-up provider of Windows administration software. Annually achieved 115% of quota and grew international revenues 660% over a two-year period. Increased the international contribution to company revenues from 17% to 30%. Directly sold $1.2 million of software and won 20 new accounts. Managed international lead distribution, forecasting, distributor contracts, and departmental reporting for senior management.
  • University Of Houston - Downtown
    Assistant Director Of Student Activities
    University Of Houston - Downtown 1993 - 1996
    Houston, Texas Area
    Actively marketing student involvement in campus activities. Managed annual Student Activities budget of $1M, including approval of expenditures and budget tracking. Planned and coordinated major campus events including conferences, concerts, lectures and festivals.
  • University Of Maryland Baltimore County
    Activities Advisor
    University Of Maryland Baltimore County 1990 - 1993
    Baltimore, Maryland
    Managed Student Activities budget of $1.5M, including approval of expenditures and budget tracking. Advised student government and other student organizations in program planning.
  • Ibm
    Marketing Support Specialist
    Ibm 1988 - 1990
    Peoria, Illinois
    Provided inside sales support for K-12 Education sales team that achieved 120% of quota for two years, including appointment scheduling and price quote preparation.

Pam Risch Skills

B2b Marketing Marketing Strategy Corporate Branding Marketing Automation Marketing Communications Public Relations Analyst Releations Demand Generation Marketing Operations Web Marketing Social Media Cloud Computing Virtualization It Operations Analyst Relations Sales Go To Market Strategy Saas Product Management Start Ups Product Marketing Strategy Crm Sales Enablement Integrated Marketing Analytics Marketing Management Business Development Seo Product Launch Social Media Marketing Cross Functional Team Leadership Sales Operations Marketing Positioning Online Marketing

Pam Risch Education Details

Frequently Asked Questions about Pam Risch

What company does Pam Risch work for?

Pam Risch works for Lumina Insight

What is Pam Risch's role at the current company?

Pam Risch's current role is Fractional Marketing Operations & Demand Generation Consultant | Driving B2B Growth through Strategic Insights & Actionable Results.

What is Pam Risch's email address?

Pam Risch's email address is pa****@****hoo.com

What is Pam Risch's direct phone number?

Pam Risch's direct phone number is +151229*****

What schools did Pam Risch attend?

Pam Risch attended Bradley University, Bradley University, Universite De Paris, Sorbonne.

What skills is Pam Risch known for?

Pam Risch has skills like B2b Marketing, Marketing Strategy, Corporate Branding, Marketing Automation, Marketing Communications, Public Relations, Analyst Releations, Demand Generation, Marketing Operations, Web Marketing, Social Media, Cloud Computing.

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