Owner And Creative Director
CurrentCREATIVE DIRECTIONAssess market condition and trends through brand strategy workshops; analyze competition and audience, clarify positioning, devise strategy, and present to key stakeholders. Create design theme and graphics focused on B2B or B2C online and print marketing campaigns. Forge relationships with, coordinate, direct, and hold design team accountable to deadlines, budget, and quality of end-product. Coordinate and collaborate with print vendors on selection of papers, inks, and various outside sources/purchases essential to project completion. Review all production materials on key projects and provide signature authority. Manage operational, strategic, financial, bid proposals, and administrative functions.INSTRUCTIONAL DESIGNEffectively create successful, corporate online training modules that support business goals, engage learners and enhance retention. Analyze whom the learners are, learning and business goals, skills to be taught, amount and type of content needed, and required/available resources. Develop and assemble content assets; create storyboards, write content, and design graphics. Create engaging learning activities and compelling course content that enhances retention. Implement procedure for training the trainers and the learners— course curriculum, learning outcomes, methods of delivery and assessment procedures. Evaluate discoveries gained pertaining to objectives and expectations of the learners in order to ascertain whether the learning was successful, then brainstorm changes that could improve the course.
