Pam Schulz Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

It's my honor to be a member of a team of certified coaches who provide individual and group career and leadership coaching to MBA candidates who are working full-time. I am privileged to participate in students' journeys when they are in career transition; positioning themselves for a promotion; or enhancing their careers with leadership development. One of my passions is coaching students to craft their own origin and brand stories to use in networking and interviews when someone asks "tell me about yourself." This process includes co-creation of personalized career management plans by assessing skills, interests, motivations and goals.

For market leaders and up-and-coming brands, I collaborated with their internal teams to develop product management and marketing strategy, including hands-on business plan execution. During this process, we formulated options and developed recommendations to diversify into new products and categories. What I enjoyed was providing a fresh analysis of the competition, both direct and indirect. And, it was often eye-opening to be on the forefront of gathering customer insights; spotting trends in consumer markets and pricing; and crafting optimal go-to-market strategies. Account sales teams frequently have front seat views about their retail channel partners' goals, so tapping into their knowledge and expertise was key to developing programs that work. Product Management - Multiple repeat retainer engagements with Epson spanning 9+ years and 3 product categories: consumer printers; home entertainment video projectors and office printers [see details in section below].Product Marketing - Developed market entry plan for Belkin's new line of energy-saving devices, including environmental claims; unique selling proposition; branding architecture; retail package design; merchandising; and channel strategy for distribution.Market strategy – To develop a game plan for product line diversification for Memorex, provided market intelligence; pricing options; competitive analyses; market entry plan and vendor management.Branding - Spearheaded development of new branding platform and Web site re-design for non-profit L.A. GOAL, including outside branding agency selection and management.Program Management - Led research and outreach to entrepreneurs and managed relationships and presentations of 25 senior executives of innovative digital start-ups showcased at annual Opportunity Green conferences in Los Angeles.

Los Alamitos, California, Us

Multi-year consulting contracts: 2011 - 2015 (office printers, 5 years)2006 - 2009 (video projectors, 3 years)2004 - 2005 (consumer printers, 18 months)Managed product lines for pricing, sales forecasts, promotions, product customization, media briefings and channel programs. Analyzed volume bid pricing requests for profitability and competitiveness. Managed co-marketing and channel programs for home entertainment video projectors (competing against Sony, Panasonic, Hitachi and Optoma). Launched Epson's inaugural portfolio of business printers (competing against HP, Lexmark, Canon and Xerox). • Acting product manager for Epson home video projectors, including product launches, channel management and co-marketing with Disney Studios' family entertainment DVDs.• Launched and developed content for online B2B portal for indirect dealer channel partners; secured new “Big Deal” bid-based volume business with U.S. State Department; and produced groundbreaking “explainer” videos: https://youtu.be/nLPymkcKf-w• Pioneered channel marketing department for Epson’s new category of photo printer that became category bestseller vs. incumbent brands [Kodak, HP].• Researched and managed pilot venture to open up new home-based direct-to-consumer channel of distribution utilizing an innovative sales agent and referral program among Moms, “Chief Memory Officers,” and scrapbooking divas.

Culver City, Ca, Us

The product management and marketing team I oversaw led the re-launch and re-branding of Sony’s retail consumer software [see images below]. Within one year, Sony's video-editing and music-mixing software brands jumped to #1 & #2 respectively in retail category market share. We also piloted a series of social media customer acquisition campaigns for Sony Pictures Digital's new online platform to share user-created videos [before YouTube!]. Sadly, Sony's technology was ahead of the infrastructure curve as consumer broadband wasn't yet prevalent nor fast. That's what's meant by being on the bleeding edge of the technology adoption curve! • Year-over-year software sales increased by over 100% with new national branding advertisements and revamped retail packaging (see images below.• Drove traffic and 40% higher response rates (than industry benchmarks for online campaigns) for subscriptions to Sony Screenblast service for sharing user-created content.

I was fortunate to lead the product management and marketing teams overseeing e-commerce and alliances for this online retailer (competing against CDW and PC Mall) with over 1800 brand name electronic devices (including Sony, HP, BlackBerry). Our offerings included cellular mobile phone plans with leading national wireless carriers. In collaboration with affiliate marketing partners and our premier vendors, we drove incremental revenue-generating programs encompassing over 100 brands and 15+ online influencers and e-comm sites.

I led engagements with my clients to provide strategic and tactical business management consulting for large-cap and start-up companies. As an interim consultant for KPMG and BDO Seidman (now BDO), I led efforts to develop B2B business and market analyses for their clients to make strategic and operational investment decisions. I led client teams to manage partner relationships with Microsoft and AOL to pioneer lifestyle printers for smart TVs when they were still novel living room devices. I had the privilege to partner with the founders of one of the first wireless email providers in the U.S. to develop the business plan and marketing strategy that resulted in VC financing from Patricof / Apax. I then served as interim VP of Marketing post-funding with the goal of rapid subscriber acquisition for the company's exit strategy and subsequent sale. For a leading B2B multinational electronics manufacturer, I collaborated with its marketing, product management and sales teams to devise a retail market entry strategy to expand and gain incremental sales revenues.

I was recruited to lead all marketing as an officer of this publicly traded graphics software company with programs under the brands Hallmark, Crayola, Designer and others. The teams I managed led joint marketing initiatives with Hallmark [digital greeting card software] and Crayola [children’s creativity software], including strategic alliances with Canon printers and Compaq PCs. I served on the executive Operating Committee to set corporate strategy and represent Marketing to its Board of Directors, Wall Street analysts and journalists.

Huntersville, Nc, Us

Company designed and manufactured computer accessories [competing against Logitech and Kensington] and office furniture sold through retailers [including Best Buy, Staples and office supply dealers] and distributors. I was hired to start and lead its divisional marketing department, driving product management; metrics-driven marketing communications; and channel partnerships. I was so fortunate to be part of the management team when Fortune magazine recognized Rubbermaid as “America’s Most Admired Company” in 1993. Our division annually exceeded the corporate innovation performance metrics: deriving more than 33% of sales from products introduced in the past five years [60+ new computer accessories] and entering a new product category [office desk systems, ergonomic accessories] every 12 to 18 months. With buy-in from Rubbermaid's executive officers, we secured the necessary investments to develop two new channels of 2-tier distribution. As a result, we saw sales revenues grow every year by double digits while posting 18 consecutive quarters of profitability.

Mba, Information Systems | Marketing

B.S.