Pam Seidlinger Email & Phone Number

Mid-Atlantic

Dallas Tx

Washington D.C. Metro Area

• Build profitable relationships with multiple non-profit Mid-Atlantic association clients designed to fully maximize the business potential. • Drove increases in revenue generated across all Starwood brands by developing effective synergies with the most profitable clients and developing and implementing specific action plans. • Implement innovative client solutions, conducting in-depth needs analysis to fit clients into the most appropriate hotels.• Prepare highly accurate account forecasts, including monthly and quarterly estimates for each account. • Coordinate site visits, FAM Trips and specific client events nationwide to maximize the exposure and return on investment (ROI).Key Achievements: • Recognized implementing account management and sales strategy that has led to consistently achieving 105-118% of the revenue goals during the past 4 years. • Drove a 167% year-over-year increase in revenue generation through the use of creative selling solutions and strategic partnerships developed with high-value accounts. • Played a key role as a high producing member of the 2012 and 2014 Divisional Sales Team of the Year across all Starwood Sales Organization teams. • Spearheaded business development efforts that increased new business by $2.4M by developing creative prospecting and sales solutions to client not previously loyal to Starwood.

Washington D.C. Metro Area

• Successfully generated revenue for a newly managed hotel in Irving, TX, playing a key role in the pre-opening efforts of a state-of-the-art 1,000 room, 110,000 square foot hotel connected to the 7th largest convention center in the country. • Created and maintained client relationships with all association, non-profit, corporate and government client within the Mid-Atlantic market. • Provided leadership in terms of budgeting, forecasting and revenue projections related to revenue generation for all accounts while managing 2 Sales Coordinators. Key Achievements:• Successfully brought in $8.5M in room revenue during the first year for a start-up hotel. • Secured a 1st time co-located event in downtown Dallas that represented $35M in additional economic impact and 55,000 room nights in the city, serving as the main point of contact. • Worked in collaboration with 3 major clients including Food Marketing Institute, United Fresh Produce Association and American Meat Institute not including two other major hotel chains, Sheraton and Hyatt. • Led an increase in 3rd party partnership account business by 35% year-over-year from top intermediary customers by successful targeted marketing and special event execution in the Mid-Atlantic region.

Bethesda, Md/Mclean, Va

• Successfully managed 17 major accounts that represented a portfolio that created $288M in revenue. • Developed a highly successful marketing message and positioning for new partnership agreements and defined global strategy for client communication while directing a team consisting of 150+ Account Executives. Key Achievements:• Implemented innovative strategy that drove the achievement of 317% of the sales goal and grew profit margins up to 12% from managed accounts. • Effectively raised the account share up to 17% year-over-year through the implementation of global Preferred Partnership agreements. What brought an additional 10,000 room nights.• Served as a valued member of a team awarded the “Global Enterprise Sales Team of the Year Award” in both 2008 and 2010.

Bethesda, Md/Mclean, Va

• Managed complex relationships with multiple top 10 Fortune 500 accounts, including ExxonMobil, Lockheed Martin and KPMG.• Promoted a team-based selling philosophy that led regional account teams to increased efficiency. • Created profitable, strategic global alliances with action plans that drove revenue across all Marriott brands, developing client solutions based on the most appropriate Marriott products based on effective needs analysis. • Conducted account forecasting, goals planning and monthly budget estimates. Key Achievements:• Executed sales strategy that drove a 28% year-over-year increase in revenue and room nights. • Delivered $24M in annual revenue obtained from managed accounts.• Provided award-winning service, obtaining the “Roger J. Dow Sales Excellence Award” (2004) and participating on a team that won the “Market Sales Team of the Year Award” in 2002 and 2004 in the Mid-Atlantic region and 2003 globally.

Responsible for the solicitation of National Association and Corporate Market for the 400 room property in the Groups, Meetings and Special Events. Drove top line revenue consistenly by 20-60% YOY, mentored, developed and led a team of 4 managers and 2 support staff