Pamela Stoffregen-Gay Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Bold Insight is a part of ReSight Global's family of companies. Our UX and human factors research agencies in China, Germany, Japan, Switzerland, and the United States offer a broad set of tools and methods that help you to improve the user experience of your product.

Oakbrook Terrace, Il

• Develop strategic and tactical marketing plans for both User Experience (UX) and Market Opportunities and Innovation (MOI) solutions, clearly articulating identity, reputation and differentiators• Drive high visibility of UX and MOI solutions driving measurable outcomes--including business leads and revenue• Develop and manage annual marketing budget• Build strong business partnerships and alignment with global product and regional leaders• Develop and ensure consistent messaging for all product-specific marketing materials across all channels and countries• Lead, manage, and facilitate the roll out of materials across multiple countries ensuring local version and adoption• Deliver winning, differentiated value propositions which can be used in all sales, digital, and content marketing platforms & tools in order to drive leads to win new business and deliver client value• Manage multiple agency relationships

Oakbrook Terrace, Il

• Develop strategic and tactical marketing plans for UX solutions, clearly articulating identity, reputation and differentiators• Drive high visibility of UX group and measurable outcomes--including business leads and revenue• Lead, manage, coach and develop direct reports and provide mentoring and coaching to other team members• Develop and manage annual marketing budget• Build strong business relationships and alignment with the Global Product Leaders• Ensure consistent messaging for all product-specific marketing materials across all channels and countries• Facilitate the roll out of materials across multiple countries ensuring local version and adoption• Deliver winning, differentiated value propositions which can be used in all sales, digital, and content marketing platforms & tools in order to drive leads to win new business and deliver client value

Evergreen Park, Il

Played integral role in the research, design, and implementation of fitness segment of medical weight loss program. Created fitness goals, challenges, and activities to support the other aspects of the initiative. Consulted with special populations to develop results-driven fitness programs.

Oakbrook Terrace, Il

*User Centric was acquired by GfK in Sept 2012. Took on global role at GfK after acquisition. *Role:Developed, directed, and managed marketing and public relations strategy and budget. Managed and supported marketing, social media, and PR initiatives including collateral development (digital and print), website and blog content (video and graphics), self-funded research programming, conference sponsorship and exhibiting, corporate memberships/partnerships, webinar logistics and promotion, internal communications, client relations, sales support, web analytics monitoring and analysis, and client newsletters. Identified media opportunities, served as media contact, as well as press release writing, editing, and distribution.Highlights:• Managed internal communications and PR campaign for company acquisition• Eliminated Google Adword spend while increasing web visits by 12%• Social media engagement increased by 111% and referrals from social media channels increased by 148%• Increased frequency of online content posting [news items, blogs, press releases] by 47% which drove increase in pageviews of 35%• Planned, managed, and executed UX Masterclass, a two-day international conference, held at The Field Museum, Chicago• Managed and launched website redesign • Managed PR firm which resulted in key placements in Chicago Tribune and Crain's Chicago Business• Managed, promoted, and moderated a multi-year webinar program that resulted in client wins and increased website traffic and social media engagement

Oakbrook Terrace, Il

Role:Administered all aspects of marketing and public relations. Developed and implemented marketing strategies and initiatives focused on increasing revenue and brand awareness, designed sales and marketing materials, measured the ROI of initiatives. Coordinated and managed all public relations for company which included serving as media contact, writing press releases, and distributing to PR outlets and internal website.Highlights:• Managed and launched new brand identity• Managed and launched website reorganization and redesign• Planned and managed logistics for three-day international event in Chicago• Focused strategies on search engine keyword ranking and increased web traffic over 200%, referral traffic increased over 170%

Oak Lawn, Il

Role:Enthusiastically coordinated diverse fitness programs to enhance profitability and customer satisfaction for full-service fitness facility. Directed all aspects of public relations, sales, budgeting, and operations. Assessed market segments and developed targeted marketing and advertising strategies. Hired, trained, and inspired personnel. Quickly resolved customer service challenges.Highlights:• Enhanced community relations by building partnerships with local non-profit groups and hospitals• Very high client retention rate fostered with strong customer relationships

Des Moines, Iowa

Role:Designed and provided training in new survey tools. Planned and executed marketing research projects from concept through completion. Developed and maintained company website. Conducted focus groups and one-on-one interviews as well as phone, online, and mall intercept surveys. Analyzed survey results and compiled final reports which supported client objectives. Created marketing materials.Highlights:• Developed strategic partnerships with grocery chains and state officials to successfully launch the statewide “Pick a Better Snack” campaign• Cultivated government proposal writing and negotiation skills

Bsba, International Business, Marketing

Activities and Societies: Alpha Kappa Psi, Business Fraternity

French