Have you ever been watching a show, a musical, an immersive experience… and you think that everything before you is pure magic? You want to know the secrets, the tricks, the specifics. You want a backstage tour, you want to see the designs, you have a million questions. There is an integration of a plethora of disciplines, areas and ideas; and your mind can't quite comprehend what just happened. This is what my team and I do. I have been in the entertainment industry for more than a decade, especializing in theater production, and transitioning into immersive experiences. Working from the bottom in the technical departments, all the way through the top to general production management, through a detail-oriented way, I've learned from all the corners of this business a myriad of activities, including technical and operative qualities, as well as business, risk analysis, negotiation and management traits, bringing to life to the mexican stage, big scale broadway-type musicals like Beauty and the Beast, Mary Poppins, Wicked, Man of La Mancha, Lion King, Les Miserables, Grease, Hello Dolly!, Chicago - among many others.Currently, I am General Producer and Director of Production in Cocolab. A design studio and one-stop shop, that opened Frida - the immersive experience, in Frontón México; La Gran Carpa - a wrestling enhanced live show, in La Isla, Cancún. Also, Coco "Un Festival para Recordar" in Plaza de Toros, México; passed through our hands this year and into more than 18,000 audience members, bringing together the exhilarating fast pace of a live show, intertwined with the use of technology at its best. This opportunity has strengthen me in technology, new devices and video mapping, giving way to the next immersive experience: Leonora Carrington, an immersive experience.