Pamela Workman-Hilton (She/Her)

Pamela Workman-Hilton (She/Her) Email and Phone Number

Head of Marketing, Brand, Public Relations and Communications Executive for Creative Businesses @ ASCAP
Pamela Workman-Hilton (She/Her)'s Location
New York City Metropolitan Area, United States, United States
Pamela Workman-Hilton (She/Her)'s Contact Details

Pamela Workman-Hilton (She/Her) personal email

n/a

Pamela Workman-Hilton (She/Her) phone numbers

About Pamela Workman-Hilton (She/Her)

Seasoned marketing, brand communications and public relations executive with an expertise across music, media and advertising . Currently, SVP Marketing & Communications at ASCAP. Previously, VP, PR and Corporate Communications at National CineMedia. Pam has a proven track record of successfully building business and brand value for some of the world’s most innovative and creative companies: SoundHound Inc., SESAC Inc., Grey Advertising, Lippincott, MIT Media Lab, Vibe Media Group. Entrepreneurial leader, who built and operated her own B2B2C PR agency, Workman Group Communications. Recruited by Grey Advertising to run Reputation Management North America, for her expertise in creative brand building through earned and paid media and content programs. Her most recent efforts have led to increased market share, growth of new business units in Health and Automotive, along with major book deals, podcast deals, Fast Company Most Innovative Awards, Cannes Lions Stages and beyond. She has consistently and successfully exceeded KPI's through strategic executive thought leadership, public relations, content marketing programs and partnerships. Recognized as a leader who thrives working collaboratively and across departments - from research to creative – with the ability to turn insights into marketable content. Considered a trusted advisor to C-Suite and key stakeholders. Extensive experience managing multi-tiered media content platforms including: • Digital: Podcasts, E-letters, Instagram, LinkedIn, Twitter, Facebook. • A-level stages: SXSW, Cannes Lions, WSJ D: Live • A-level media: WSJ, New York Times, Fast Company

Pamela Workman-Hilton (She/Her)'s Current Company Details
ASCAP

Ascap

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Head of Marketing, Brand, Public Relations and Communications Executive for Creative Businesses
Pamela Workman-Hilton (She/Her) Work Experience Details
  • Ascap
    Senior Vice President Marketing Communications
    Ascap Sep 2024 - Present
    New York, New York , Us
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  • National Cinemedia (Ncm)
    Vp, Head Of Pr And Corporate Communications
    National Cinemedia (Ncm) Mar 2022 - Sep 2024
    Centennial, Colorado, Us
    Executive lead for corporate communications, public relations, investor relations, earnings scripts and employee communications for the largest cinema advertising network in the US.
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  • Made Music Studio
    Evp, Head Of Brand
    Made Music Studio Jan 2019 - Mar 2022
    New York, New York, Us
    As part of the leadership team, I own the B2B Brand Marketing and Communications strategy and execution. This includes Made Music's brand positioning, messaging matrix, and content programs rolled out across website, press, on stages, in marketing materials, executive email communications and across Instagram, Twitter, Facebook, and LinkedIn. I recently generated funding and Executive Produced Robert Wood Johnson Foundation global program on Sound and Health. As part of this partnership and podcast deal, I moderated key influencer Podcast panel on Design Thinking for sound & health and landed a New York Times feature story on this work. I also drove the media strategy for client programs with Citi, Amex, Hulu, AT&T, NPR, Nissan, Robert Wood Johnson Foundation, Promax. I have increased brand impact and led the launch of new business areas in Health and Automotive, through press and stage opportunities with features in Wired, Fast Company, Wall Street Journal, Billboard, Business Insider, AdvertisingAge, AdWeek and keynotes at SXSW, Cannes Lions, The Future of Storytelling, 4A’s Transformation, Adobe 99U, WSJ D: Live, Fast Company Innovation Festival.
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  • Made Music Studio
    Svp Head Of Brand
    Made Music Studio Apr 2017 - Mar 2022
    New York, New York, Us
    Made Music Studio is an award winning sonic branding and design studio, born from Entertainment. Our work is heard by hundreds of millions of people, from The Super Bowl to IMAX and AT&T to Nissan and Southwest Airlines. As part of the senior leadership team, I am responsible for holding, elevating and evangelizing the brand vision through a strategic communication and marketing strategy, driving new business and opportunities.
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  • Mit Media Lab
    Communications Consultant
    Mit Media Lab Jan 2017 - Jun 2017
    Cambridge, Massachusetts, Us
    Messaging, positioning and public relations to support Media Lab work on new cyber security infrastructure and technology as part of a consortium of global financial institutions set to be announced at Davos in 2017.
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  • Grey Group
    Svp Reputation Management
    Grey Group Jul 2015 - Jul 2016
    New York, Ny, Us
    Oversee Grey Group North America's reputation and market position through a strategic B2B communication program. Restructured and rebuilt the Reputation Management division, onboarding a new team to develop and implement the internal and external communication strategy for Grey North America Trusted senior team member advising on PR for client activation strategies with Volvo, NFL, Marriott, P&G, Hasbro, National Parks, and Canon. Launched Grey’s first tech incubator, GreyAdventures; exclusively featured in AdWeek.Built agency’s first activation experiences at SXSW Interactive and Fast Company Festival. Initiated and landed new high-profile stage appearances at Cannes Lions, Northside Festival, CreateTech, Contagious Distilled, Digiday Brand Summit.
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  • Workman Group Communications
    Founder & Ceo
    Workman Group Communications Jun 2009 - Jul 2015
    New York, Ny, Us
    Full service public relations and brand marketing firm with a focus on creative agencies, entertainment and music brands, technology start ups and as well as high profile red carpet events for corporate and not for profit organizations.
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  • Jlm Pr
    Vp Publicity
    Jlm Pr Jul 2005 - Jul 2009
    Tech and major digital/web based companies, celebrity/red carpet events, national not-for-profit arts organizations, music and entertainment brands are just some of the clients I have represented at JLM PR. My responsibilities as VP include, overseeing and directing each of the PR teams on specific accounts to ensure the highest caliber of results as well as managing client relations. I have extensive contacts with national and local media across the entertainment, business, culture and technology sectors, including national TV, print, radio and online press as well as expansive industry relationships. Creative with excellent writing skills, I am also the lead strategist and business developer for the firm.
  • Invasion Group Management
    Manager
    Invasion Group Management Mar 2004 - Jul 2005
    Artist development and label relations
  • Bob Doyle & Assoc./Major Bob Music
    Manager
    Bob Doyle & Assoc./Major Bob Music Sep 1999 - Feb 2004
    Manager
  • Vh1
    Development
    Vh1 1998 - 1999
    New York, Us
    Creative development of the network's programming
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Pamela Workman-Hilton (She/Her) Skills

Publicity Entertainment Public Relations Social Media Event Management Social Media Marketing Entrepreneurship Media Relations Creative Direction Digital Strategy Press Releases Content Strategy Event Planning Social Networking Digital Marketing Copywriting Strategy Strategic Communications Editorial Brand Strategy Marketing Strategy Brand Development Music Industry Storytelling Content Development Online Marketing Nonprofits Integrated Marketing Leadership Journalism Brand Architecture Internal Communications Corporate Communications

Pamela Workman-Hilton (She/Her) Education Details

  • New York University
    New York University
    Journalism
  • Brandeis University
    Brandeis University
    Philosophy

Frequently Asked Questions about Pamela Workman-Hilton (She/Her)

What company does Pamela Workman-Hilton (She/Her) work for?

Pamela Workman-Hilton (She/Her) works for Ascap

What is Pamela Workman-Hilton (She/Her)'s role at the current company?

Pamela Workman-Hilton (She/Her)'s current role is Head of Marketing, Brand, Public Relations and Communications Executive for Creative Businesses.

What is Pamela Workman-Hilton (She/Her)'s email address?

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What schools did Pamela Workman-Hilton (She/Her) attend?

Pamela Workman-Hilton (She/Her) attended New York University, Brandeis University.

What skills is Pamela Workman-Hilton (She/Her) known for?

Pamela Workman-Hilton (She/Her) has skills like Publicity, Entertainment, Public Relations, Social Media, Event Management, Social Media Marketing, Entrepreneurship, Media Relations, Creative Direction, Digital Strategy, Press Releases, Content Strategy.

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