I enjoy spotting upcoming trends and creating new categories. I’ve spent the last decade immersed in marketing, building brands and online communities with experience in agency, corporate and start-up environments.As a former co-founder of Bubble Tea Club (Top 20 Coolest Retailers as voted by Inside Retailer), I understand the extreme highs and lows of running an e-comm business. It's like a rollercoaster. It's thrilling, fast paced, fun and scary all at once.I had the pleasure of co-founding this business, having been a part of building an incredible community and team, made over $2m within 12 months, raised over $1.5m and building an incredible brand from zero (voted Top 20 Coolest Retailers alongside AJE, Country Road etc by Inside Retail). All with a young but driven and passionate team.My curiosity for marketing, community and brand universes has been recognised by META APAC’s vice president (Dan Neary), Today Show, A Current Affair, Insider Retailer, Business Insider Australia, Apple News Spotlight, Herald Sun and more.I’m currently building By Me & Crew — Australia’s 1st ever gel nail stickers. We’ve become the most viral nail product in Australia with 400 + mill views (We have two videos alone with over 45 million views!!). As we champion the online world, we’re starting to make our mark offline. We’re currently in over 100+ Aussie pharmacies with plans to continue this growth and make GEWEL accessible.Our aim is to create the best at home manicure experience and having people think you stepped out of a nail salon. 😉
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Ceo & Co-FounderBy Me & Crew Sep 2021 - PresentWe're for 1% more self-care in this world.Australia & NZ's 1st & Original Top Rated Gel Nail Stickers with over 400+ million views across social media. We offer the trendiest designs and best at home experience with a range of nail accessories to elevate your DIY manicure.Imagine if Salon Gel Polish & Nail Stickers have a baby. This is it. Our GEWEL™ technology is one of the first in Australia to semi-cure gel nail polish onto a sticker sheet. Once applied to your nails, you cure with our UV for 60 seconds to achieve a gel nail salon finish. No toxins/smell, no damage to your nails, done in 15 minutes, lasts 2-3 weeks and more affordable than visiting nail salons. For busy hands and busy minds. 9 out of 10 of customers (1000 surveyed) agree it's easier than they thought. You don't need to be a nail tech for beauty nails.As featured on Today Show (yep, I’ve put GEWEL on Karl himself), DailyMail, MamaMia, WHO Magazine, 7 News and more.Available via website, bymeandcrew.com or find us in 100+ Aussie pharmacies! -
FounderVsnry Digital Pty Ltd Sep 2017 - PresentMelbourne, Victoria, Au'Your help and strategy has changed my business and my life,' Sam from Sam Baking High (A six-figure ecommerce asian bakery) VSNRY is a team of experienced marketers supporting e-comm founders with their marketing, product & brand strategy. We treat your marketing budget like our own, adapting your strategy with what your business requires. We can support your business as outsourced CMOs, offer training for founders/your marketing team, ideate & execute brand campaigns, paid marketing (Google, Facebook, Tiktok & Instagram), social media management/strategy, content creation, email marketing and more.We help our clients create memorable social media campaigns with innovative and purposeful content. All campaigns are backed by data and insight, personalised to our client’s brand identity and objectives.Imagine holding gold in a dark room. No one will know it’s there.We help shine a light on your vision for customers to see. -
FounderMunching Melbourne Jan 2016 - PresentSince starting on Australia Day in 2016, we've organically grown a following of 42,800+ people through strategically releasing high quality content and engagement with our audience.We share the latest and tastiest spots daily. Our following allows us to shine a light on emerging local cafes and retail giants!Highlights:- Zomato's featured foodie (May 2018)- Box Hill Central Matcha HuntGiving Back:But we're not just about consumption. We've also worked with Unicef on their #DonateYourDinner campaign by generating awareness through our social media posts. The power of the 'Foodie' community resulted in overwhelming donations that caused the website to crash!Social Media Management:As much as I love to eat, I love social media. Naturally, I offered my tips and tricks to cafes on how they could utilise social media to increase awareness and drive foot traffic in their stores. Their success attracted other cafes and I have taken the opportunity to freelance my services (Social media management, strategy, community management, event management, influencer engagement, content creation (ie photography, photoshop and video editing).Case Study:Dex2rose is a dessert bar that offers innovative gelati that's out of this world. The problem? They were hidden in an alley way and no one knew they existed. I strategised their online presence and arranged an influencer event. Within two weeks, they saw an increase in sales/foot traffic. From quiet to 40 minute lines.Hawker Boys offers Vietnamese street food such as banh mi, wonton noodles etc. The problem? It's a saturated market in the city. Through my social media strategy, they've been picked up by Concrete Playground, Urbanlist and Fox FM.It's great to help small businesses stand out from the Giants.And we're just getting started.
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Cmo/Co-Ceo & Co-FounderBubble Tea Club Apr 2020 - Jul 2022Oakleigh South, Victoria, AuBubble Tea Club is the leading DIY bubble tea kit for anywhere and anytime. Not only did we cater to the existing bubble tea market, but we also started a new at-home category and introduced bubble tea to those who never had it before. I had the pleasure of co-founding this business and being a part of building an incredible community, raised over $1.5m and was voted in the Top 20 Coolest Retailers by Inside Retail. All with a young but driven and passionate team. -
Retail Graduate7-Eleven Australia Aug 2016 - Mar 2018Richmond, Vic, AuThe 7-Eleven Retail Leadership Graduate Program was a stepping stone in my career as a future leader within the retail industry, either as a generalist or a specialist professional. It fostered our learning and development through structured training and rotating work assignments across various areas of the business.1st Rotation (Aug '16 - Feb '17): Innovation team as the Innovation Projects Assistant. A fantastic opportunity to work alongside passionate and driven individuals who strive to ensure 7-Eleven increasingly becomes famous for Food on the Go.2nd Rotation (Feb 17 - July 2017): Marketing/Merchandising team as the Merchandising Assistant. Involved in various business initiatives and projects that exposed me to different departments in the business. Transformed the monthly store audit process (previously paper based) through implementation of AssetOwl (online application on mobile/web browser) from start to finish. Engaged with all relevant key stakeholders across the business and with users to deliver a program which not only meets but exceeds their needs in carrying out store audits. We've seen a 40% reduction in labour hours, elimination of human error by automating processes, deliver real time results from 670+ stores and opened discussion with broader business as to how AssetOwl can be leveraged by other departments. 3rd Rotation (Aug 2017 - Jan 2018): Operations team (Corporate Store Network) as Field Operations Assistant.Participated in 7-Eleven’s Franchising training course, performed Store Manager & Relief Retail Business Manager (Area Manager) role, providing support to our Corporate Store Managers.Feb '18 - Mar '18Continuous Improvement Analyst within the Supply & Operations department. Streamlining processes within the business. -
Marketing & Projects CoordinatorGush Creative Aug 2015 - Jul 2016Dingley, Vic, AuOriginally contracted on for 3 months to work 3 days a week from August 2015. Then offered a full time position which commenced in January 2016.Digital/Inbound Marketing- Promoting Gush Creative through LinkedIn, Facebook and Instagram to build brand awareness- Creation, curation and management of content strategy- Managing and executing a content calendar based on industry trends, buyer persona and buyer journey- Analysing the effectiveness of published content online through analytics platforms and adjusting strategy from online reporting tools such as Google Analytics- Composing SEO rich content for blogs, social media and websites----------A new product in the works - currently in product development! Keep an eye out and follow us at Gush Creative! -
Activation InternCommunicado Pty Ltd May 2014 - Aug 2015Prahran, Victoria, AuMy role as the Activation Intern is to assist account managers and account directors.I manage day to day operations which involve project management, research, supplier management, creative briefing, prize sourcing, handling and fulfilment, client liaison, reporting, brainstorming, and developing positive relationship with relevant stakeholders. To ensure my responsibilities are met, I multitask efficiently and effectively, managing my time and keeping communications with my team mates. Going beyond is a must!I was also involved in Tabcorp's Spa Recall that encompassed recalling 900+ spas around Australia. I was point of contact for the warehouse, customer service centre, client, Toll and customers. Communication, time management, customer service and organisation skills were essential to this project. I utilised Excel and PowerPoint to succinctly and effectively prepare weekly reports to relevant stakeholders. -
PromoterWorld Vision Australia Nov 2012 - Mar 2015Burwood East, Victoria, AuMy current ongoing relationship with World Vision places me in the Vision Team. As a Promoter, I proactively approach, engage and communicate with the general public in regards to Child Sponsorships. My role also involved reconciling cash and credit payments, and set-up, maintain and pack down retail presentations. -
Sales AssistantKikki.K Nov 2012 - Apr 2014Melbourne, Victoria, AuAttention to detail with great listening skills, ensuring the best solution is provided to customers.Carrying out tasks set out by manager through great time management skills, ability to organize and prioritise tasks to meet deadlines and fast pace environment.Championed membership sign ups - with the highest registrations in the region! -
Sales RepresentativeElinz Electronics Pty Ltd Apr 2010 - May 2011Customer Service, managing complaints, fulfilling orders, updating excel, packaging and product testing
Pamela Yip Skills
Pamela Yip Education Details
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Monash UniversityBusiness (Marketing And Management) -
University Of MelbourneCriminology And Economics -
Coomoora Secondary College
Frequently Asked Questions about Pamela Yip
What company does Pamela Yip work for?
Pamela Yip works for By Me & Crew
What is Pamela Yip's role at the current company?
Pamela Yip's current role is Founder of By Me & Crew + VSNRY Digital.
What schools did Pamela Yip attend?
Pamela Yip attended Monash University, University Of Melbourne, Coomoora Secondary College.
What skills is Pamela Yip known for?
Pamela Yip has skills like Microsoft Office, Teamwork, Microsoft Word, Content Strategy, Powerpoint, Social Media, Marketing, Research, Marketing Communications, Microsoft Excel, Public Speaking, Marketing Strategy.
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