Establish an analytics organization that will lead and support "new retail" transformation by developing an analytics-centrics business process that enables scalable solution to serve retail consumers individually and responsively.

Teach a graduate course of "Managerial Analytics"

Lead the strategic development and methodology development in the Business Analytics department. Responsible for the design, deployment and enhancement of various Analytical practices, including strategic directions, R&D, skill and talent development, technological infrastructure, cross-functional collaboration, business development, and the P&L in these practice areas.

Lead the largest Center of Excellence in a mtraix organization within IRI; provide strategic insights and analytical expertise to a top CPG client; be accoutable for maximizing revenue opportunities.• Provide strategic consulting, market research, and analytical solutions, in the areas of pricing, marketing mix, assortment and product development to a top CPG client• Develop necessary process, infrastructure, people talent and best practices to unleash analytical potential in practical problem solving for IRI clients at both strategic and tactical levels• Lead the transformation of IRI from a data provider to a strategic partner by providing end-to-end thought leadership and hands-on expertise from the strategic level down to implementation level• Deliver business growth to client by combining the arts and science of advanced analytics, including multi-variate regression, decision tree, optimization and simulation, and provide actionable recommendations

Led strategies and analysis with P&L responsibilities in various business areas, including marketing in various online and offline channels, product development, risk management and customer management. • Increased annualized NPV in the internet channel from $25MM to over $100MM in two years through product offer optimization, search engine marketing, online advertising and improved targeting• Identified strategic opportunities in internet marketing. Helped to improve system infrastructure, process control, and the people growth from a small team to an organization with several hundred associates• Led multi-channel marketing strategies across direct mail, email and paper statement channel and improved the profitability in the email channel by over 100%• Revived the outbound telemarketing strategies doubled total NPV in two consecutive years • Expanded market presence and increased segment profitability by developing new products and adding additional marketing channels using consumer data insights and external customer research • Managed ongoing business growth and optimized portfolio P&L performance with product innovation• Instituted service-focused analytics to improve customer experience and maximize customer lifecycle value • Developed a new risk framework to lower Capital One’s risk in the high debt segment by 15% and reduced credit loss by over $50MM per year• Identified early risk detectors using online customer behavior and reduced portfolio credit risk by over 10%

Served as a strategic consultant to external clients and the chief of staff to the COO internally.• Provided strategic recommendation to various clients• Assisted the executive team to improve operations management by providing recommendation on revenue forecast, profitability management, technology selection, resource utilization, and process improvement• Developed a strategic growth plan for the company, including a major change in strategic direction and new internal alignment to encourage better collaboration

Provided business analysis and management consulting to various clients, primarily in the automotive industry. Key engagements included new venture strategy, merger & acquisition strategy, diverstiture strategy and R&D strategies.