Lead digital reinvention strategy consulting projects in Industry Internet,Manufacturing, E-commerce/Retail &Automotive sector

(Selectively)-Automotive Cases:-digital marketing transformation--improve mkt funnel efficiency by consumer figure analysis and data precipitation; IPD--design integrated product development digital approach combining tech/mkt/product process-Industry Internet cases: -Help one leading Mfg customer develop smart manufacturing platform strategy covering sales/procurement/Mfg functionalities adopting state of art AI, IOT techs. -E-commerce Cases: -design business middle platform and application/data architecture based on business flow design to fulfil B2B strategy transformation; -lead industry forecast and strategy planning, design customer-oriented business and organization

-Lead regular/specific topic market research: marketing intelligence(SKU/OEM/Policy), NEV research, consumer measurement, volume & price tracking (wholesale & retail)-Lead Internal Business Planning: long/short demand forecast, operation analysis(Inventory, after-sale & network)

1,Lead quantitative & qualitative lubricant research with/without agency in B2B/B2C energy & automotive sectors on:-Customer behavior: lubricant customer immersion, buying behavior IDI/Focus group, channel study(margin/coverage), perception around product feature etc.-Brand measurement: brand awareness both in attitudinal equity and market effects, media effectiveness tracking from a competition context, etc.-In-market measurement:large scale national regular tracking on market share, pricing and distribution-Product development: Con-joint analysis for packaging/price elasticity/product features of product launch2,Lead in house MI generation-Build indicator based MI database for business decision-Drive stakeholder review/alignment on actionable items3, In house data analytics-marketing program evaluation on execution results-product promotion effectiveness with results

-Lead B2B/B2C marketing research & Data analysis in energy&Auto sector for Asia-Pacific Zone-Marketing Digital trend & social media business model research

Conduct market research for 3C retail company regarding online/offline channel integration strategy

Develop TOEFL training program with 500 slides , rank top based on students’ feedback

Initiative and Lead as founder of the high school student summer education programLead team for business expansion targeting 126 high schools in 3 provinces

Build the enhancement tech process map and code standard for system optimizationLead IT integration project with limited resource to fulfill business needs