My experience in this Giant Educational Group of Companies was as fruitful, as productive and enchanting.My main role included forming the digital communication Plan and Strategy, taking care of the various aspectsof the brand presence throughout the digital world.Each educational carrier presented its own goals, needs, and structural prerequisites, that needed to be intertwined and guidecustomer demand through cross channel promotion.Google was a cream and butter option - Campaigns (Search+Display+Youtube) were a necessity, in a market of intense competition.Multiple Tactics were applied (targeting kw, placements targeting, geotargeting, multitargets, dynamic targets, Remarketing) in combination with frequent optimization, so as to capture either broad either niche markets with the best cpc we could.All activities were embodied , in addition to offline promotion, in an intense branding presence in the digital ecosystem, thus defining and reach an optimal digital Mix.Content creation, effective visual communication and Adwords ADS was another aspect of this multifaceted effort, and, in combination with SEO, SEM strategy, produced overwhelming results, despite misses, and drawbacks related to external factors.At the end, working together with the Marketing Director and My Team, we managed to produce 2 of the best campaigns in the educational market-and reposition the market equity, from just promoting offers, to promote value, and trust, to a customer base of highly consideration factor.For my part, this adventure was an adventurous rollercoaster, as demanding and magical, as a child's play can be.

Florence was from the beginning, a project infused with dramatic passion, aesthetic visuals, and a "core idea", created from one of the most genious minds in the design industry. It was a bliss working with Andreas and trying to promote a campaign who turned around the ballgame in the education market in sweden. Competition was fearless, and the budget was minimal, so as far as the promotion concerns, the goal was setting the most effective targets through the most actionable channels. Youtube was the vehicle of awareness , sunergistically combined with adwords ads in google (search, responsive), and finally the geographical targeting minimized the cost of no effective exposure.As fun and creative, as challenging with specific predicaments, the whole project was a satisfactory trip in the digital world of things. Glad to be part of it-

We encountered with this "baby", predicaments and issues, we dint even think about. From 3 party integration and Risk and Fraud documentation, to Cms management and Campaign promotion, i came face to face with an holistic spectrum of operations, energetically combined in each step, in order to produce a desirable result. An in depth experience in project management that will always be eye opening and exciting, no matter the drawbacks and the potential misses. It was at that time that the 80/20 rule of Perry Marshall dogma came to my awareness!

In 2010, I sought out to enter the digital market, and the chance to work for bwin entertainment, in the online sector, occurred. I unlearned what I learned, and I came face to face with multi purpose tasks, making my adventure, even more rich-full and exciting. A giant on the Market, i had the ability to learn and cooperate with experts of all fields, especially in the digital advertising sector, thus igniting my skills, and obtaining valuable insights in the digital world of things.

Retail promotion and pop materials was a huge market, requiring not only the marketer vision, but a solid sales point of view. Efficient cooperation with company’s Sales Director made the effort enjoyable, and full of new challenges. From reporting and sales planning, to the creation of product presentations and project propositions, this experience formed and set the base for further expansion of my marketing perception, through the individual needs and business mind set of each client/customer