Panayiotis Panayiotou Email & Phone Number

Cyprus

Consulting companies from various industries and size, on marketing/business issues and by creating innovative and targeted plans/strategies, have achieved measurable results in a short time period.

Nicosia, Cyprus

- Responsible for the repositioning of the company in the marketplace by developing, monitoring and implementing a new business plan in order to assist the company to move forward to the next level. Stoa is a unique multiplex building of restaurants, social/corporate event halls, F&B outlets, outside catering facilities and entertainment rooms.- Introduced new sales/marketing plans, strategies, innovative ideas and managed, in a relatively short time period, to achieve the desirable targeted results- Created affordable social and corporate event packages and organized targeted advertising/marketing/PR campaigns to promote the company’s focus on value for money, great customer service and effectively reached the target audience- Established and implemented new pricing strategies, cost efficient operational and organizational procedures that resulted in an increase of 20% of gross sales in just over six months- Identified new target groups, generated new corporate leads, strengthened the cooperation between the company and all suppliers and associates- Improved and refreshed the company image and brand loyalty to current and potential clientele and reinforced the brand position in the market

Nicosia, Cyprus

- Consulted a range of companies, on business and marketing issues, from start ups to small, medium and large sized corporations. From a variety of industries such as property developers, estate agents, accountants, lawyers, restaurants, hotels, bakeries, fashion designers, supermarkets, retail stores and more- Liaised with associate lawyers and accountants with international experience in tax issues and company registrations in Cyprus and abroad. Assisted international corporations and individuals to relocate to Cyprus, set up their companies, purchase or rent offices and/or retail premises, hire personnel and effectively promote and advertise their products and services (one stop-shop service)- Generated new local and international leads that resulted in creating a strong client and associate database. Participated in the introduction of several foreign investors to Cypriot clients, that resulted in joint ventures, partnerships and other important deals- Created corporate logos and identities, marketing and promotional material, websites, online catalogues and presentations, digital marketing, media advertising campaigns (TV, radio, outdoor etc) online campaigns, events, press conferences, new product launches, press releases, seminars, exhibitions, focus groups, investor presentations, signage etc- Acted as an outsourced marketing and sales department for small to medium companies. It proved to be more cost efficient than hiring personnel and was remunerated on a monthly retainer for our excellent services- Introduced and created websites and online marketing strategies to deal with client budget constraints due to the economic downturn and corporate financial challenges- Managed a team of 6 employees, and a group of selected professional associates to efficiently produce the expected work of the highest standards for our valuable clientele, to ensure repeat business and to act as reference in attracting potential customers

Larnaca, Cyprus

- Responsible for planning, developing and implementing the marketing plan and strategies of the company with the overall goal of increasing sales, profitability and customer satisfaction. Improving and refreshing the company image to current and potential clientele and reinforcing the brand position in the retail market- Restructuring, organizing, and managing the marketing department, a team of 20 people. Training and assigning duties and responsibilities in order to effectively communicate and achieve the projected departmental and company targets. Initiated weekly inter-departmental and company meetings for better communication, uniformity and developing effective feedback mechanisms- Systematic competition and market sales trend analysis by evaluating retail market audits – purchasing trends and identifying new target markets. Liaising with the sales and purchasing managers to set new low pricing strategies and introduce more products and variety to the market. Thus maintaining market leadership and effectively face the arrival of European multinational retailers and hard discounters - Creating and controlling a yearly marketing budget of around 2,000,000 CYP. Negotiated with media companies for more cost-efficient advertising agreements with best prices, more free ads and maximum media exposure through economies of scale and effectively reaching all targeted audience groups. Television ads, print ads, radio, outdoor, internet etc.- Introduced new visual merchandising and product category management principles in cooperation with a London based company. Refreshed the indoor and outdoor signage of the 11 supermarkets and 2 shopping malls according to the new brand identity plans. New banners, posters, special offer stands at point of purchase, price tags, clear and visible in store signs to guide the consumer to each department and product for better customer flow. Promoted private label products and bonus card loyalty schemes

Nicosia, Cyprus

Key responsibilities:- Planning, development and direct marketing for the following key FMCG brands: Nestle Cereal Partners Worldwide (CPW) Breakfast Cereals Nestle Purina Pet Food (Friskies & ProPlan) Spectrum Brands - Varta Batteries - Co-ordinating forecasting and sales, advertising, promotion, research and development, marketing strategies (ATL and BTL), analyzing market & sales trends liaising with A.C. Nielsen Amer (retail market audits), purchasing, distribution and finance issues relating to all brands under my control. - The Key liaison with the brand owners, establishing and implementing pricing strategies & promotional activity. Preparing quarterly presentations to include sales, marketing activity and the evolution of the brands - Developing and implementing marketing strategies to effectively reach customers, communicating the value proposition of the products with a view to influencing the purchase of productsKey achievements:Brand Sales & Market Share:Sales Market Share 2004 Nestle Breakfast Cereals turnover 550,000 CYP 5%2004-2005 Reached 680,000 CYP (24% increase) 8%2004 Nestle Purina Friskies turnover 575,000 CYP 10%2004-2005 Reached 770,000 CYP (34% increase) 14%2004 Nestle Purina Pro Plan turnover 35,000 CYP *2004-2005 Reached 70,000 CYP (100% increase) *2004 Spectrum Varta Batteries turnover 330,000 CYP 13%2004-2005 Reached 380,000 CYP (15% increase) 15%*Brand not covered by A.C. Nielsen Amer - Appointed in the board of directors of the Dry Cell Batteries recycling organization (Α.Φ.Η.Σ. ΚΥΠΡΟΥ ΛΤΔ)- Extensive training and seminars in both Nestle Greece and Germany

Master Of Business Administration (Mba), Marketing & Management

Bachelor Of Applied Science (B.A.Sc.), Hotel & Restaurant Administration

High School Diploma, Commercial Studies