Laurent Coat

Laurent Coat Email and Phone Number

Looking for marketing/sales management position in a BtoB or BtoC company @ en recherche active
france
Laurent Coat's Location
Greater Paris Metropolitan Region, France
Laurent Coat's Contact Details

Laurent Coat work email

Laurent Coat personal email

n/a
About Laurent Coat

25 years of professional experience at various sales & marketing positions, in hygiene, cosmetics, household products, DIY both in BtoC & BtoB industry.8 years at marketing direction positions, with 4 main developed skills:-reassesment & implementation of corporation strategy inside direction team-operational, financial & startegic management of marketing & sales operations-reallocation of human & financial supports inside marketing structures-management of large & multicultural teamsCarreer project: marketing direction / in international or local environment. Main targeted sectors: cosmetics, pharmaceutic industry, hygiene, luxury companies, restauration, DIYSpécialisations : Branding/rebranding/brands rationalizationBundle development & launchMarket reaserch, consumer insights studiesFinancial monitoring & profit deliveringHuman management / teams streamlining/ support reallocationKAM and Sales Management generally speaking

Laurent Coat's Current Company Details
en recherche active

En Recherche Active

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Looking for marketing/sales management position in a BtoB or BtoC company
france
Website:
cadrealacarte.com
Employees:
551
Laurent Coat Work Experience Details
  • En Recherche Active
    Cadre Marketing
    En Recherche Active Nov 2015 - Present
    Paris Area, France
    Looking for a marketing management position in a BoB or BtoC company.Strong expertise in Sales, Marketing and Trade Marketing.Operated in international companies as well as locally setteld ones.Location: preference for Paris area, but possibilities for France and abroad.
    View
  • Evolution Power Tools Limited
    Sales & Marketing Coordinator For France
    Evolution Power Tools Limited Apr 2014 - Oct 2015
    Paris Area, France
    Coordinated Marketing and Sales policies & operational plans for French OpcoKAM at Leroy Merlin Customer, while sales area manager by 46 stores o/o 130 in FranceReported to Business Unit ManagerEvolution Power Tools is a British global Power Tool Company supplying a range of innovative brands to major retailers across Europe, USA & Japan including Screwfix, B&Q,Leroy Merlin, Brico Dépôt, Sears, Lowes & Yamazen
    View
  • Evolution Power Tools Limited
    Sales Manager ( 1 Year) Then Sales & Marketing Coordinator (1.5 Year)
    Evolution Power Tools Limited May 2013 - Oct 2015
    Paris Area, France
    Relaunch of Business by main French DIY key accountsExtension of business to WholesalersKAM by main Customer of French Opco: Leroy MerlinMarketing & strategic inputs to France GMEvolution Power Tools is a British global Power Tool Company supplying a range of innovative brands to major retailers across Europe, USA & Japan including Screwfix, B&Q, Castorama, Leroy Merlin, Sears, Lowes & Yamazen
    View
  • Looking For Marketing Director Position In Frnace And Abroad
    Looking For Marketing Management Position
    Looking For Marketing Director Position In Frnace And Abroad Jan 2011 - May 2013
    France
    BtoB & BtoC heavy experiencesSales, TradeMarketing & Marketing expertiseOperated both in Local & International companies/structuresOperated both in small or wide-global companies/structures
  • Rossignol Snr
    Global Marketing & Research Director
    Rossignol Snr Jun 2010 - Oct 2010
    Laval (West France)
    Rossignol SA, European Leader in domestic & professional bins and wastes collecting devices & services
  • Johnsondiversey
    Marketing Director
    Johnsondiversey Jun 2005 - May 2007
    -Reassesment of commercial & marketing strategy-Reallocation of human & fiancial support inside marketing & trade marketing structure-Streamlining of formulae, ranges & brands portfolios-Management of Mkg & R&D team (32 people)-Introduction of strong innovations on markets
    View
  • Colgate Palmolive
    Marketing Manager
    Colgate Palmolive Nov 2000 - Jun 2005
    -Reorientation of I&I business with strong priorizations-Settlement of new "consumer insight" & "go-to-market" processes, to improve innovations speed -Improvement of BU profitability by 50%, through SKU's rationalization, costs reduction, brands simplification-Management of 10 people, member of Direction Team
    View
  • Colgate Palmolive
    Brand Manager
    Colgate Palmolive Sep 1996 - Oct 2000
    - Full marketing responsibility of majors brands: Génie & Paic fabric detergents, Axion detergent, then La Croix (leader on French bleach market)- Development & launch of innovative line extensions-Copy development-Settlement of innovative promotional devices -Brands P&L statements management
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  • Colgate Palmolive
    Merchandising Dept Manager
    Colgate Palmolive Jan 1992 - Dec 1995
    - Creation & development of Merchandizing structure- Settlement of Merchandizing Strategy for HH products division- First Category Management actions inside corporation
    View
  • Reckitt & Colman
    Assistant Chef De Produit
    Reckitt & Colman 1990 - 1991
    Gestion marketing quotidienne des marques Destop Wizard Topp's
    View

Laurent Coat Skills

Global Marketing Marketing Strategy Management Market Analysis Marketing Gestion De La Marque Planification Commerciale Brand Management Strategy Team Management P&l Management Communication Marketing Btob Business Strategy Product Management Change Management Retail Produits De Consomation Marketing Communications Consumer Products Product Launch Go To Market Strategy B2b Market Planning Gestion Pertes Et Profits Lancement De Produit Responsable Produit Business To Business Copywriting

Laurent Coat Education Details

Frequently Asked Questions about Laurent Coat

What company does Laurent Coat work for?

Laurent Coat works for En Recherche Active

What is Laurent Coat's role at the current company?

Laurent Coat's current role is Looking for marketing/sales management position in a BtoB or BtoC company.

What is Laurent Coat's email address?

Laurent Coat's email address is lc****@****adoo.fr

What schools did Laurent Coat attend?

Laurent Coat attended Ecole Supérieure De Commerce De Reims, Collège.

What are some of Laurent Coat's interests?

Laurent Coat has interest in Equity Construction And Reinforcement, Trekking, Environment, Gastronomy, Strategic Positioning Of Corporation, Travelling (Asia/middle East), Hobbies, Human Rights, Arts And Culture, Classic Music.

What skills is Laurent Coat known for?

Laurent Coat has skills like Global Marketing, Marketing Strategy, Management, Market Analysis, Marketing, Gestion De La Marque, Planification Commerciale, Brand Management, Strategy, Team Management, P&l Management, Communication Marketing.

Who are Laurent Coat's colleagues?

Laurent Coat's colleagues are Matthieu Vincent, Dominique Lireux, Luc Debenoit, Christiane Delasalle, Yves Brault, Patrice Dubois, Antoine Fournier.

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