3003BC is the first of its kind of Luxury fragrance experience company. 3003BC believes that perfumes are a luxury that everyone of us should have. Each one of us deserves to feel special and we should have the opportunity of celebrating our memories.3003BC is bringing together the knowledge of this glorious creative process and blending it with technology. Through its associations with Perfumers and companies 3003bc will create a meaningful community for perfume lovers. Here they… Show more 3003BC is the first of its kind of Luxury fragrance experience company. 3003BC believes that perfumes are a luxury that everyone of us should have. Each one of us deserves to feel special and we should have the opportunity of celebrating our memories.3003BC is bringing together the knowledge of this glorious creative process and blending it with technology. Through its associations with Perfumers and companies 3003bc will create a meaningful community for perfume lovers. Here they will be able to indulge in their curiosity and interest. Authenticity of information, service and products will drive all our initiatives with this community.It's services for the moment include bespoke , customised perfumes for individuals and crafting a unique scent identity for brands. Show less

Tagos is a start-up with proprietary technology focussed on transforming the way people consume and interact with online video content. It is one of its kind in-video discovery platform.Tagos lets viewers explore video by touch, opening up whole new ways to interact, advertise, engage shop or learn. When a viewer watches content augmented by tagos, he can click with the mouse or tap his finger to interact with a character, location or discover a product without intruding on immersive… Show more Tagos is a start-up with proprietary technology focussed on transforming the way people consume and interact with online video content. It is one of its kind in-video discovery platform.Tagos lets viewers explore video by touch, opening up whole new ways to interact, advertise, engage shop or learn. When a viewer watches content augmented by tagos, he can click with the mouse or tap his finger to interact with a character, location or discover a product without intruding on immersive nature of the content. My role focuses on: Evangelising the transformative power of Tagos technology with Content providers, Digital Agencies and Brands.Building the collaborative ecosystem.Creating the vision, brand guidelines and brand strategy, bringing a strong customer perspective to the product development. Show less

I have been the driving force behind the “Digital at the core” strategy , integrating various disciplines with a strong digital core, re-skilling the existing talent, reducing historical excesses, integrating an acquisition into the agency fabric, one has built a larger and fitter Havas .Have revamped the entire planning resources to make it truly media agonistic with strong digital capabilities. It today comprises of traditional planners, Digital Planners, Analytics and Social… Show more I have been the driving force behind the “Digital at the core” strategy , integrating various disciplines with a strong digital core, re-skilling the existing talent, reducing historical excesses, integrating an acquisition into the agency fabric, one has built a larger and fitter Havas .Have revamped the entire planning resources to make it truly media agonistic with strong digital capabilities. It today comprises of traditional planners, Digital Planners, Analytics and Social Strategists.From being purely advertising dependent for revenues, today the composition is far broader. We have built successful case studies in integrated solutions – Digital, Data, Relationship Management, Events. Today, digital business accounts for over 28% of our total income; proof of the success of re-skilling of the agency resource pool In 2013, the business delivered its highest ever EBIT ratio in its last decade of its existence. One of the key points of satisfaction is that the next level of leadership in the agency has spent an average duration of over three years. When compared with the industry norms this is testament to the nurturing and mentoring environment at Havas WW.During my tenure as Branch Director at Havas WW Delhi, I turned it around from a loss making operation to the growth and profit engine of the Agency. From a 32 people office, it grew to a 60 people strong office in a matter of two years. Today it’s a robust 85 people strong office. Show less

Lead all non-Nokia Businesses and drive new Business Development. My group handled Dabur, Businessworld, Sony, amongst others. It was responsible for almost 70pc of the branch’s revenue.And delivered a growth of 20% in the 1.5 years

The first four years of this tenure was at Grey Mumbai. Where I rose up to be the head of Account management before being transferred to head Colombo operations.Marico (Saffola) , Ambuja, Elle, Tips and Toes, D’Damas, Emirates Airlines, Pantene where some of the key businesses that I led. The Advertising created for Ambuja Cement during my time in 1999 is still on-air! Led the re-positioning of Saffola. Launched D’Damas, perhaps first few of Branded high-end Diamond jewellery.Colombo… Show more The first four years of this tenure was at Grey Mumbai. Where I rose up to be the head of Account management before being transferred to head Colombo operations.Marico (Saffola) , Ambuja, Elle, Tips and Toes, D’Damas, Emirates Airlines, Pantene where some of the key businesses that I led. The Advertising created for Ambuja Cement during my time in 1999 is still on-air! Led the re-positioning of Saffola. Launched D’Damas, perhaps first few of Branded high-end Diamond jewellery.Colombo, my first brush with P&L responsibility was particularly satisfying. In the short span, I grew the office from a 5 client office to a roster of 11. Bought about a dramatic shift in the quality of the creative standards, established training programs, workshop programs with key clients and of course delivered an extremely healthy bottom-line. Show less

I lead the group that managed the communication efforts for GSK (Boost), Pizza Hut, Reebok , Indian Army.

Head one of the two groups in the agency. Handled a large set of MNC and India Businesses. : Sony, PSI, Oriflame.

My formative years in Advertising. At that time Trikaya Grey (as it used to be known as ) was one of the creative powerhouses of the country. Learning the process in such an environment whetted my skills and approach to creating finely focussed communication.