As an experienced brand strategist and digital marketing professional, I have always been passionate about developing and executing strategic marketing initiatives that deliver measurable results.Across my various engagements, I have consistently developed effective brand and content strategies that have helped my clients establish a strong digital presence and drive business growth. Some of my notable clients include Küchenzauber, Radatz, Caricol, Arge Rind and EZG Gutstreitdorf for whom I developed and executed tailored marketing initiatives that yielded effective results.

As a seasoned digital marketing professional with a passion for startups, I further honed my skills by producing compelling content on a mass scale. My experience working with Ewingz, a promising startup that aimed to disrupt the plane maintenance industry with their innovative digital technology, allowed me to play a crucial role in producing a series of image films that effectively communicated the value of their unique solution.Additionally, I had the opportunity to work with other leading brands, including the Austrian cattle farmer conglomerate ARGE RIND and EZG Gutstreitdorf, producing over 100 cooking videos that engaged and informed their audience. Through my work, I have gained valuable insights into the world of brand strategy, and have a track record of producing content that captures the essence of a brand and resonates with its audience.

After successfully establishing the online presence of Radatz and Stastnik, I founded A.Y Social - a content marketing agency that helps businesses across industries achieve their digital marketing goals.With a focus on delivering data-driven, results-oriented solutions, I have worked with a diverse portfolio of clients, from the food, cosmetics, food supplements, and aerospace industries. Through careful planning and execution, I helped businesses strengthen their brand image, enhance customer engagement, and drive business growth through a variety of digital channels.

As Online Marketing Manager for Radatz and its daughter company Stastnik, I led the development of a comprehensive digital content strategy and coordinated the seamless execution of all available touchpoints.Working closely with external agencies, I successfully built up the brand's Facebook presence from scratch, growing the Radatz and Stastnik social media following to over 90k. Through careful targeting and data-driven content development, the Radatz Facebook page consistently reached over a million users each month, with the majority of our content achieving over 60% organic reach.Overall, my contributions helped establish a strong and effective digital presence, reaching and engaging with our target audience in meaningful ways.