Pandu Hakim Email & Phone Number

Jakarta, Indonesia

Berlin, Germany

• ASO
• Develop App Store Optimisation (ASO) for both OS iOS & Android strategies toensure that OF’s app appears at the top of the search results in all applicable Appstores in sport free category
• Contributing to keywords optimisation strategies to improve OneFootball’s Appvisibility.
• Develop and execute localisation strategy for OneFootball App Store in over 15+countries and 10 languages
• Conversion rates optimisation for app store pages by utilising various content andvisual tools:
• Promote through IAEs & Promotional content at least once a week per market

Jakarta, Indonesia

• Responsibility:ASO
• Build strategies and project plan to improve umma App ranking and drive organicinstalls in Google Play Store
• Contributing to keywords optimisation strategies
• Executing A/B testing to increase conversion, documenting results and assisting withimplementationCampaign Management
• Manage digital campaign channel (Google UAC, FB AAA, Tiktok, and Adnetwork), toachieve number of installs and increase retention rate
• Create and manage digital strategy for umma Indonesia’s main product, as well asumma’s new product called umma Swadaya

Jakarta, Indonesia

• Took a career break and do freelance project in BukuWarung-Responsibility:
• Manage the mobile apps user acquisition campaigns for Tokoko
• Manage the traffic acquisition and online marketing campaigns for mobile devices and display platforms
• Prioritizing tasks with designers
• Keeping track of project KPIs, data analysis via AF & DataStudio
• Build a structure that sustain for the long term scale, rapid experiment/testing, and efficiency

Indonesia

• Handling digital media marketing & strategies to build the brand presence and user acquisition.
• Build digital campaign assets from scratch.
• Maintain and ensure campaign assets are updated and work properly. (Company website - Tools: Wordpress. Tools/Plugins included Elementor, RankMath, Ahrefs, Sendinblue, HTML, and CSS.
• Improve 360% of Google Adwords ROI by conducting A/B testing, remove underperformed/costly ads, and optimize PPC advertisement.
• Reduce 145% CAC by streamlining target audience for SEM, Facebook, Instagram & retargeting Ads.
• Increase organic traffic by 298% yoy to the website by publishing blogs & SEO optimization leading to first page on Google search engine.

Jakarta Metropolitan Area

• Responsibilities:
• Lead all Amartha’s digital campaign (Brand Awareness & Performance)
• Manages high-quality acquisition program, campaign, and activities across the business’s online platform
• Work closely with all marketing teams to fulfilled balance supply and demand in the marketplace
• In charge for generating funding (getting fresh money from retail & premium investor)
• Support all marketing team in target-setting as well as post-campaign evaluation

Indonesia

• Develop paid media strategy for client to achieve KPI.
• Launch and optimize performance marketing campaign across different platform and channels (Paid search, Display, Paid social) help spearhead the growth in new territories and cities by finding new ways to reach new.
• Build performance multi-media channel approach to achieve client’s business growth and revenue goals.
• Gather and analyze appropriate research and strategic consumer insight driven media recommendations together with other party.
• Test, measure and decide across multiple marketing channels, optimize marketing spend to deliver quality customers that will scale up client’s business.
• Deliver or report results (ROI, CPI,CPL, CPA conversion rate, etc) and grow the portofolio of spend and campaigns. Take clear tactical actions to optimize campaigns while advancing the overall customers acquisition.

Jabodetabek, Indonesia

• PAID MEDIA
• Lead the digital part of advertising campaigns (e-advertising) and collaborate with the Agency to leverage and optimize online paid media performance for lead generation, engagement, and increase brand awareness.
• Optimizing budget spend and analyzing ROAS for global projects to achieve costefficiency.
• Run digital campaign for specific audiences to support offline events activation.OWNED MEDIA
• Run page optimization using HTML, PHP, MySQL, SEO, Google Analytics, and Facebook Analytics.
• Conduct A/B testing for effective content, design and UX based on Google Analytics

Jabodetabek, Indonesia

Sales Executive- Responsible for sales in SMB Departement.- Work collaboratively with sales team as well as other business partners in articulating solution to customer.- Be familiar with all of the in house products and able to propose solution to customer.- Work with customer to understand their business goals, activities, workflows, and their needs.

Greater Jakarta Area, Indonesia

I. Micro Finance Sales- Provide advice and solution to our customers on their financial needs.- Acquire new costomers and develop the portofolios & deepen relationship with existing customer.- Handle micro finance for multi poduct.

Greater Jakarta Area, Indonesia

I. Operations Staff (August 2010 - May 2012)- Joined the project management has been prepared by head management.- To assist the head management to operate the project.II. Quality Control (September 2010 - December 2010)- To do quality control survey field surveyor. - To do quality control data.- Report individual survey result.III. Human Resources.