- Leading a team consisting of senior strategic communication officer, social media strategist, content writer, brand designer, and video content creator- Orchestrating corporate's brand launch event and campaign- Leading corporate's participation at Expo 2020 Dubai by organizing "Unlocking Indonesia's Digital Potential" event and campaign- Leading corporate's participation at the 2023 ASEAN Indo-Pacific Forum- Laying corporate's strategic communication foundation- Establishing corporate culture and core values- Orchestrating the harvest season event and campaign of digital food ecosystem platform, company's initiative in the agritech sector- Managing PR strategy of company's portfolios in diverse sectors (health tech, edtech, gaming)- Managing executive communication strategy- Providing advisory of sustainability management to C-suite executives- Managing internal and external stakeholders engagement

- Established corporate's strategic communication foundation in the digital platform- Led digital PR campaign of the first 5G technology launch in Indonesia- Led digital PR campaign of Telkomsel brand rejuvenation- Activated employer branding communication strategy in the digital platform- Established executive communication strategy in social media- Initiated corporate's digital campaign to tackle the spread of COVID-19- Led a CSR program aimed at providing a special data plan for COVID-19 healthcare workers and volunteers- Managed social media alignment across relevant business units - Led the influencer marketing pilot project to amplify corporate messages

- Established "Talks @ Telkomsel" talk show program which gained the most likedvideo playlist in Telkomsel's YouTube channel and inspired Telkomsel's employees to transform their personal and professional lives- Led communication campaigns of the government of Indonesia's prepaid customerregistration policy which successfully registered more than 90% of customers- Tackled crisis communication during corporate website hacking in 2017- Increased corporate blog readership to 3 times per article- Created social media campaigns for CSR programs- Managed news content on corporate social media accounts

- Managed "The NextDev Homecoming" digital startup project in 10 cities- Initiated a national scale cyber wellness program

- Contributed in doubling the market share in Lombok cluster to 40% in 2015 by applyingcontinuous news publications- Led communication activities of 4G LTE technology implementation during 2013 APEC Summit in Bali- Handled crisis communication related to Benoa Bay reclamation that affected corporate reputation- Established digital media strategies for news publications- Overcame a community issue related to the operation of a telecommunication tower inLombok- Initiated an internet literacy program for a housewives community in an Indonesia-Timor Leste border area

- Analyzed daily and monthly news monitoring reports for the C-suite executives- Provided PR advisory and consultancy to corporate executives- Crafted newsworthy content for different stakeholders- Managed communication materials to clarify negative issues on media- Engaged mutual relations with media and journalists

- Initiated news articles for "Hang Out" and "Culinary" rubrics- Produced 3 news articles per day- Conducted on-field observations and interviews with information sources to gain updates on actual business issues