Seo Manager
Ahmedabad Area, India
Social Media Marketing : - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. - Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action. - Set up and optimize company pages within each platform to increase the visibility of company’s social content. - Moderate all user-generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules. SEO : - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).- Implement link building campaigns in coordination with client SEO goals.- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.- Monitor and evaluate search results and search performance across the major search channels.PPC : - Keyword research- Building new campaigns across multiple Search Engine ad-platforms
