Li Kin's passion is in helping people to transform from inside out, and achieve their goals and dreams. Since 2002, She has been running her own business Potenxia Unlimited, where she works with corporate and individual clients to help them discover their personal best and reflect these through their image and communications. With her extensive experience in start-ups, be it for profit or not, Li Kin is also a Vision Coach to business aspirers who wish to craft a direction for their organisation and turn their dream into reality.As an extension of her passion, and a calling to help the less fortunate, Li Kin has founded a non-profit organisation Image Mission Ltd, operating Dress for Success Singapore. Her vision for this non-profit is to empower every person in need to become economically independent.Li Kin is Image Consultant, Trainer and Coach by Results Coaching Systems and works with executives and business owners to accelerate their career and business. Prior to setting up Potenxia, Li Kin had extensive marketing research and business development experience, having worked with both the private and public sectors, including manufacturing, financial, IT, petroleum retail and education. Li Kin also has extensive regional and global experience having serviced clients and conducted training across the globe, namely Australia, China, Europe, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Phillipines, Thailand, and the United States.Specialties: Personal branding, Image & Grooming, Communications, Business & Social Etiquette, Personality Assessment, Business Coaching, Non-profit Management.