• Ensured that marketing collaterals are following Citi’s policies and Singapore’s banking regulations through thorough content review• Utilized customer journey insights formed from analytic tools (Tableau, Adobe Analytics, Excel and Python) to optimize resource allocation and implement targeted marketing strategies for strategic decision-making• Developed and implemented an employee handbook for new hires and marketing team which streamlined onboarding processes and improved access to key information, enhancing overall team efficiency and integration

Worked closely with creative and media agencies to develop, refine, and enhance marketing campaigns, ensuring alignment with overall marketing objectives and brand guidelines. Implemented targeted marketing strategies based on these insights to support strategic decision-making. Conducted thorough content reviews to maintain compliance and uphold brand integrity.

Actively sought and developed new client relationships, ensuring that each new partnership is nurtured and valued. Identified opportunities to enhance the value delivered to clients, ensuring their portfolios are optimized and aligned with their objectives. Worked closely with underwriters and clients to ensure adherence to regulatory policies and maintain strong, compliant relationships.

Designed and implemented financial plans based on information gathered from clients' and developed financial strategies that reflected their personal and professional goals. Conducted career discussions with clients to understand their professional aspirations and challenges and offered personalized advice to support their career growth and planning.

Partnered with departmental heads to identify talent acquisition and retention gaps. Optimized hiring practices to meet operational needs and support overall organizational goals. Analyzed labor laws and regulations for international employees to mitigate legal risks. Provided guidance to employees on employment regulations and taxation issues related to overseas postings, ensuring they understand their rights and obligations. Developed and implemented competitive compensation packages aligned with industry standards and organizational goals. Collaborated with various teams to organize company-wide events that promoted team building, enhanced employee morale, and strengthened workplace relationships.

Led negotiation talks on terms in collective agreements, annual wage increments, and bonuses with management. Advocated for fair and equitable terms that benefit both employees and the organization. Identified areas of misconduct or potential risks within companies that may be non-compliant with workplace safety regulations and the Employment Act and recommended corrective actions to ensure adherence to legal requirements. Mediated conflicts between management and employees by facilitating communication and applying market practices to resolve disputes and improve workplace relations.