Panittaya Changchit Email & Phone Number

Bangkok, Th

TrueBusiness, under True Corporation, delivers advanced technology solutions that empower businesses to excel in a digitally connected world. As Head of Marketing at TrueBusiness, I craft and execute strategies that reinforce the company’s leadership in 5G, AI, IoT, and beyond, driving transformative growth for enterprises and SMEs across diverse industries.• Strategic Brand Leadership: Developed winning brand and communication strategies that drive awareness, consideration, and conversion across multiple customer segments. Designed frameworks to align marketing investments with business priorities, optimizing ROI across 100+ products and solutions.• Demand Generation: Spearheaded data-driven campaigns, boosting lead quality and engagement through innovative digital strategies.• Cross-Functional Collaboration: Unified Product, Sales, and Commercial teams to deliver high-impact marketing initiatives.• Event Excellence: Led flagship events, elevating TrueBusiness’s position as a tech-driven telco leader.• Team Empowerment: Built a high-performing marketing team, fostering ownership, discipline, and collaboration.• Market Innovation: Drove thought leadership in AI, IoT, and 5G, showcasing TrueBusiness as a pioneer in digital transformation.

Petaling Jaya, Selangor, My

CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand and Singapore, the company aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.I lead the Marketing department focusing on establishing brand recognition in the used car industry in Thailand and generate leads to support sales and increase revenue for CARSOME Thailand.• Develop and execute brand and marketing strategies aligned with the company's objectives, target audience, and market trends.• Lead marketing and demand generation campaigns both online and offline to support sales targets.• Manage brand campaigns to promote the brand and drive customer engagement. • Manage marketing CACs to ensure optimal cost efficiency.• Monitor campaign performance and provide insights and recommendations for optimisation. • Be the company’s representative providing insights in corporate and media events. • Establish and nurture relationships with business partners as well as lead partnership programs covering quick wins and middle to long-termed engagement. • Ensure external brand communication is aligned with customer experience and internal culture.• Collect and analyze marketing and research data to create the insights for the best understanding of the market.

Din Daeng District, Bangkok City, Th

Satang is one of the top digital asset and blockchain solutions providers in Thailand. The company aims to be the top digital asset developers in Thailand and the region.I led the Marketing functions with key focus on elevating brand credibility and growing revenue and sales pipeline through strategic marketing and business development plan. My main responsibilities include:• Plan and manage marketing and sales strategy which contributes to the overall growth of the company. • Set up marketing team from zero, supervise and coach team members to deliver high quality works with limited resources and develop their professional growth opportunities• Identify the company's core value propositions to build up its branding recognition.• Establish Me-Satang Education Hub as a digital asset and cryptocurrency investment learning center for investors. Also build up and launch the company's blog providing articles and thought leadership to users.• Design, plan and execute effective marketing campaigns both online and offline• Manage SEO, SEM, influencer and affiliate marketing strategy and execution • Determine and track KPIs for marketing and sales department as well as create and present reports to update relevant stakeholders in the company• Work closely with product development, customer support, legal and compliance as well as other departments to achieve business outcomes• Plan and keep the marketing and sales budget in check• Generate and design firm materials to support business development initiatives

Pathumwan, Bangkok, Th

Grant Thornton is a leading business adviser that helps dynamic organizations to unlock their potential for growth. It is one of the major global accounting organizations recognized by capital markets, regulators and international standards setting bodies.I led the Marketing, Communications and Business Development team with main focus on building brand credibility in the market which contributes to the revenue growth of the company.• Manage external & internal communications, including corporate branding, public relations, and employee communications• Oversee all the content production, media communications, and social media management• Lead thought leadership campaign and amplify the content through multi-marketing channels. Able to grow the firm’s LinkedIn following by 200% organically (Apr 2018 till date) and drive more traffic to the website resulting in a significant increase of web leads• Plan and execute PR campaigns. Periodically analyze raw data for the Thai market from Grant Thornton International Business Review (IBR), put together into press releases then execute media initiatives• Develop and revamp multiple digital platforms – e.g. website, social media, edm, event system, client feedback survey – to increase connectivity with clients and targets• Design end-to-end process of online Client Satisfaction Survey and Event Management System. Work with IT vendor to develop customized functions in the firm’s CRM software• Develop best practices in event management, implement new technologies to enhance the attendee experience• Manage all aspects of the firm’s annual gala dinner with seating arrangements for over 300 senior executives and distinguished guests from industry, the public sector and the diplomatic corps• Establish and deepen relationships with industry partners and associations through collaborative initiatives such as partnership events and referral programs• Develop and implement CSR initiatives reflecting the brand values

London, England, Gb

Willis Towers Watson (WTW) is a $8.2B/Yr. global advisory, broking and solutions company helping organizations around the world turn risk into a path for growth. As a marketing head of WTW Thailand, I led all components of the firm's marketing including strategy, lead generation and brand awareness in the market. • Work closely with the Country Managing Director, the Head of Line-of-Businesses as well as the Regional Marketing Director and others in the region to plan and execute marketing activities in Thailand• Develop and execute demand-generation programs leveraging events, email, PR and digital marketing. Establish processes, metrics and reports for tracking leads which contributed millions of bahts in revenue• Manage corporate communications, both external and internal• Develop and implement CSR activities for the firm• Create local contents and amplifying across multiple marketing channels.• Revamp country website & leveraging digital marketing with relevant contents resulting in a big boost in traffic and web leads• Work closely with media and PR agency to execute PR initiatives resulting in a spike in media hits. Also take leads in first-time pitching Japanese media in Thailand resulted in RFP invites• Build relationships with chambers & external parties and seek opportunities for collaboration such as public speaking for WTW leadership• Develop marketing collaterals for the firm• Plan & execute Thailand marketing budget. Strategically negotiate with vendors to get the most value. Able to get 10-50% cost down for past projects• Mentor and collaborate with staff in Thailand to deliver best practices in managing marketing initiatives• Act as Country Champion to drive global campaigns including client surveys.• Ensure SEO success of all digital contents. Track performance in terms of views and click thru rates on a quarterly basis• Be client information database champion

London, England, Gb

Acted concurrently as the Country Marketing Manager for Indonesia office.

London, England, Gb

Acted concurrently as the Country Marketing Manager for Malaysia office.

Bangkok, Sathorn, Th

KPMG in Thailand is one of the largest professional services firms in the market providing a full range of audit, tax and advisory services. I managed internal and external campaigns for the Thai office including some emerging markets like Lao and Myanmar. I also collaborated with business units and led a small team to drive all components of proposal management, starting from RFPs to submissions and presentations. • Leading and coordinating internal and external firm-wide marketing and communication campaigns for KPMG in Thailand, which includes various areas such as strategic planning, event management, brand proposition and pitching/marketing materials production.• Working closely with Partners and leadership team from different business units to strategically develop proposals, pitching materials and plan presentation styles and approaches for major clients and prospects, resulting in numerous wins for the company.• Also collaborating with key and emerging markets practices such as China, Japanese, CLMV to power new opportunities and wins through integrated marketing solutions.• Leading and coordinating KPMG in Myanmar marketing and communication campaigns. Latest projects include: World Economic Forum on East Asia (June 2013) and KPMG Myanmar Business Forum (August and December 2013).• Promoting the brand through diverse programmes such as focused events (such as seminars, conferences, networking events and corporate golf tournaments), outdoor advertising and corporate gifts.• Writing, translating, editing, and reviewing company's pitching materials and publications.

Bangkok, Sathorn, Th

• Coordinating internal and external firm-wide marketing and communication tools/projects/events. • Promoting the brand through focused events (such as seminars, conferences, networking events and corporate golf tournaments), outdoor advertising and corporate gifts.• Working as project coordinator for developing company’s proposals and pitching materials. • Partnering with diverse business units to plan and co-ordinate initiatives.

Pathumthani, Th

Team Precision is a contract manufacturer of electronics circuit boards and top level assembly and testing, listed in Thailand Stock Exchange. My role and responsibilities include:• Initiate, handle and coordinate projects of customer accounts from overseas• Coordinate and host regular (or as needed) project tracking meetings with customers and internal team members to ensure smooth communication and up-to-date project status• Handle RFQ, including pricing, submitting business proposal and quotation to customers• Act as a liaison between customers and all other internal departments in the company• Follow up with customers and Finance on discrepancy invoice and reduce outstanding credit business• Maintain ERP, MIS, intranet records, and generate reports to customers

Philadelphia, Pennsylvania, Us

Aramark is in the customer service business across food and facilities, operating in 19 countries around the world. I worked as an event coordinator planning and executing catering events across Texas A&M University – Corpus Christi and received award for providing great customer service in 2009.• Plan, coordinate and execute catering events in Texas A&M University – Corpus Christi• Coordinate all elements of the events with other departments to ensure smooth running• Collate feedback from clients through satisfaction surveys and share results with team members for further improvement

Panasonic Automotive Systems Asia Pacific is an industry-leading global supplier to Automotive Original Equipment Manufacturers (OEM’s) for infotainment systems and advanced connected car solutions.I was Quality Control Engineer in production department responsible for controlling and developing manufacturing process to obtain the best possible quality and efficiency. During my 2nd year in the role, I led the team in Quality Control Circles (QCC) Competition and won 1st place in Thailand then being representative to compete in “2003 Yokohama Matsushita QC Circle Convention” in Japan, received a “Special Award” and 4th place out of 16 teams globally.• Solve quality problems occurring in production lines and all other processes in the factory and liaise with clients both domestic and overseas to provide solutions when defects were detected at their sites• Establish and improve processes, tools and training to enable continuous improvement of current model and forward model products and processes.• Coordinate with other internal departments to solve problems as well as initiate and manage various company projects, such as new model projects, process development projects, and cost-improvement projects• Establish, improve, maintain, and report audit plans to ensure discipline in industry standard certifications and process integrity across the value stream• Hold a weekly meeting with Japanese management team to discuss quality issues and report solutions• In charge of leading QCC program for Thailand in 2004 and 2005, following the success in the global competition in 2003. Responsibilities include training workers, holding internal competitions, and coordinating with representatives from other subsidiaries on holding the QCC competition among Panasonic group in Thailand• Achieved highest score in Panasonic Automotive Systems Thailand in the continuous improvement test, conducted by the Panasonic headquarters

Master'S, Business Administration

Bachelor'S, Industrial Engineering