Responsible for scaling up of Foods business in Area countries (Bangladesh, Nepal, Sri Lanka & Maldives.)

Main Purpose – To deliver profitable revenue growth led by a balance right pack mix, gain foods market share for the entire zone Heading a Business with an annual turnover of 5829Cr/Annum Handling a Team of 4 Sr Area Sales Manager, 29 Customer Executive and Team Size of 560 Non PepsiCo people, by driving sales initiatives and achieving the planned sales targets in the designated territory across all channels. Delivered sales targets, trade budgeting, planning &… Show more Main Purpose – To deliver profitable revenue growth led by a balance right pack mix, gain foods market share for the entire zone Heading a Business with an annual turnover of 5829Cr/Annum Handling a Team of 4 Sr Area Sales Manager, 29 Customer Executive and Team Size of 560 Non PepsiCo people, by driving sales initiatives and achieving the planned sales targets in the designated territory across all channels. Delivered sales targets, trade budgeting, planning & implementation of trade schemes, stock control, supply chain, administration & budgets, business development, statutory compliance, people management and conflict resolution Overall management of the business by leading, motivating and training the sales teams Responsible for delivering Volume & Share by ensuring the Right GTM Footprint, Stable customer team members & by growing higher them competitions Lead the AOP planning process in collaboration with Unit Team/Brand managers/Functional team under the guidance of Director -Sales Plan and execute a comprehensive calendar in sync with unit and Brand Priorities Manage the Brand Pack priorities of the Units & BU through Trade and consumer InterventionDrive Front Line Excitemen Amplify national Program within the TTYs Handle communication to the front line through MDM/SDM/GTM TeamPeople Agenda Ensure the growth and development of the people reporting To ensure PMP Process carried out for the people Show less

Main Purpose –  To deliver profitable revenue growth led by a balance right pack mix, gain foods market share for the entire zone  Heading a Business with an annual turnover of 250 Cr/Annum  Handling a Team of 4 Sr Area Sales Manager, 20 Customer Executive and Team Size of 320 Non PepsiCo people, by driving sales initiatives and achieving the planned sales targets in the designated territory across all channels. Delivered sales targets, trade budgeting, planning &… Show more Main Purpose –  To deliver profitable revenue growth led by a balance right pack mix, gain foods market share for the entire zone  Heading a Business with an annual turnover of 250 Cr/Annum  Handling a Team of 4 Sr Area Sales Manager, 20 Customer Executive and Team Size of 320 Non PepsiCo people, by driving sales initiatives and achieving the planned sales targets in the designated territory across all channels. Delivered sales targets, trade budgeting, planning & implementation of trade schemes, stock control, supply chain, administration & budgets, business development, statutory compliance, people management and conflict resolution Overall management of the business by leading, motivating and training the sales teams Responsible for delivering Volume & Share by ensuring the Right GTM Footprint, Stable customer team members & by growing higher them competitions  Lead the AOP planning process in collaboration with Unit Team/Brand managers/Functional team under the guidance of Director -Sales  Plan and execute a comprehensive calendar in sync with unit and Brand Priorities Manage the Brand Pack priorities of the Units & BU through Trade and consumer InterventionDrive Front Line Excitemen  Amplify national Program within the TTYs Handle communication to the front line through MDM/SDM/GTM TeamPeople Agenda Ensure the growth and development of the people reporting To ensure PMP Process carried out for the people Show less

 Drive GTM transformation and sustain the different GTM mosaic within the unit Drive distributor consolidation and distributor management processes Drive S&D KPIs Devise GTM strategy to grow ND / WD Lead, sustain and maintain sales automation effort Monitor & control distributor ROI, subsidy and incentives budget Enhance S&D infrastructure quality and development Build Sales force Capability Ensure Successful Roll-out Define / fine-tune GTM strategy… Show more  Drive GTM transformation and sustain the different GTM mosaic within the unit Drive distributor consolidation and distributor management processes Drive S&D KPIs Devise GTM strategy to grow ND / WD Lead, sustain and maintain sales automation effort Monitor & control distributor ROI, subsidy and incentives budget Enhance S&D infrastructure quality and development Build Sales force Capability Ensure Successful Roll-out Define / fine-tune GTM strategy based on learning from the pilots Coach and train all Sales managers/ASM in effective design and implementation capabilities Lead Change Management Proactively identify barriers to implementation and risk mitigation mechanism Show less

Worked as Sales Manager in PepsiCo India Holdings Pvt. Ltd. based out of Jammu,reporting to Regional Sales Manger North.Responsible team development & coahing to deliver Market Share with continues focus on development of sales & distribution network of PepsiCo. Volume Achievement, Infrastructure Development & Sales Planning,Handling a team 5 Area Sales In charge & 2 Customer Executive, 2 CFA’s distributor network having 42 direct stockists and 125 PSR’s

Worked as Area Sales Manager in PepsiCo India Holdings Pvt. Ltd. based out of Chandigarh responsible for Market Share with continues focus on development of sales & distribution network of PepsiCo. Volume Achievement , Infrastructure Development & Sales Planning

Worked in Modern Trade & Institution of Haryana UP & Uttranchal Chain Store C.S.D Railways and open format stand-alone store's H.Q in Gurgaon looking after Seven Company Depot with an annual turnover of 24 Crores. Managing a team of 1 Costumer Executive and 3 Senior Costumer Executive Key Responsibilities:Sales & Stock planning and forecasting Ensuring 90% + fill rate in top chain Negotiation and customer management handling different people… Show more Worked in Modern Trade & Institution of Haryana UP & Uttranchal Chain Store C.S.D Railways and open format stand-alone store's H.Q in Gurgaon looking after Seven Company Depot with an annual turnover of 24 Crores. Managing a team of 1 Costumer Executive and 3 Senior Costumer Executive Key Responsibilities:Sales & Stock planning and forecasting Ensuring 90% + fill rate in top chain Negotiation and customer management handling different people with different behavior & attitude,New product launching & organising sales promotions to increase AWPSuperlative execution in chain & stand alone stores by total dominance in category Monitor competitive activity at store level, recording and consolidating key activities Planning monthly sales, review past sales data, plan promotions and festival salesTraining for frontline force partnering with Regional Trainer Show less

Worked at Jalandhar HQ looking after Modern Trade of Punjab & J&K including Retail chain store and open format stand-alone store's H.Q in Jalandhar looking after Three Company Depot with a annual turnover of 5 Crores.Managing a team of 12 Route Sales Agents Key Achievements:Market shared increased from 65% to 85%Doubled the volume YTD growth 135% Successfully launched two NPD Superlative execution in M.T on back of strong wiring… Show more Worked at Jalandhar HQ looking after Modern Trade of Punjab & J&K including Retail chain store and open format stand-alone store's H.Q in Jalandhar looking after Three Company Depot with a annual turnover of 5 Crores.Managing a team of 12 Route Sales Agents Key Achievements:Market shared increased from 65% to 85%Doubled the volume YTD growth 135% Successfully launched two NPD Superlative execution in M.T on back of strong wiring with top chain Show less

Worked as Parker Business Executive for Ludhiana H.Q Covering Chandigarh, Ludhiana, Patiala, Bathinda Pepso-belt, Khanna, Morinda and all minor surrounding towns. Independent responsibility of Sales & Marketing, Managing retail task force, appointing distributors, Dealer management, Sales Schemes, product positioning, promotional activities & develops market strategies. Managing stock, Successfully Launching new products, Achieving sales targets