Digital Marketing Specialist
Preet Vihar, Delhi, India
• Plan and execute all web, SEO/SEM, database marketing, email marketing, video creation & marketing, social media, and advertising campaigns. • Responsible for lead generation, customer research, sales outreach, email marketing, and LinkedIn networking.• Building the customer database as per defined target persona using LinkedIn Sales Navigator, RocketReach, Hunter, and other free tools. • Lead Nurturing: Identifying the right content strategy to engage the prospects at every stage of the sales funnel. • Managed end-to-end planning and execution of lead generation campaigns across Google and LinkedIn ads.• Market research & competitive analysis: Research and compile data on competition and analyze results to identify ways to penetrate the market better. • Create customer-specific sales presentation/ marketing collaterals with the inputs from the technical and sales team.• Measure and analyze performance metrics.