1. Examining and analyzing data for identifying market and consumer trends for edible oil(especially Mustard & Rice Bran)2. Administering category competition mapping, including competitor pricing, activity in themarket, competitor SKUs and results, and competitor benchmarking by area3. Creating long-term development plans for various product categories, starting with productconception and ending with the end user (Starting with mustard oil and then including newproducts)4. Predicting product demand to guarantee the longevity of inventory. - Inventory control,production planning, and product demand forecasting by region5. Coordinating with sales teams to identify a product category's competitive pricing andmarketing strategies6. Defining, creating trade and consumer margins; pricing strategy; benchmarkingcompetitiveness per region7. Working together with merchandisers and buyers to develop new product categories8. Creating an annual marketing plan and carrying out all actions in accordance with it, includingproducing and implementing TV, radio, magazine, press, and PR activity as well as carefullyorganizing ATL media

1. Generated and maintained an annual budget of INR 20 Cr2. Led marketing initiatives through conceptual planning, time management, and execution3. Created an annual marketing strategy and carrying out all activities in accordance with theschedule, such as creating and carrying out TV, radio, magazine, press, and PR activity, as wellas doing thorough ATL media planning4. Managed BTL activities such dealer boards, wall murals, POP, and stall management5. Added product updates to marketing communications to increase sales and customerengagement6. New Product Launch: Implementation & Strategy7. Established and strengthened strategic alliances with suppliers, advertising firms, and topbusiness partners8. Improved and altered campaigns, market trends, historical data, and customer preferences andbehaviours were evaluated

1. Developed an annual marketing plan and carry out all activities in accordance with the timeline,including:2. Created and carried out TV, radio, magazine, press, and PR advertisements3. Conducted detailed TV media planning4. Managed BTL activities, including booth operations, wall painting, and POP to dealerboards5. Worked with HODs, including R&D for product development, Manufacturing for salesforecasting & production planning, and Materials for accurate material6. Monitored competitor pricing and adjusted product pricing strategy accordingly7. ConductED market research to understand the potential market, current business practices,current costs, customer perceptions and so on8. Updated on retail responses and develop local promotion strategies9. Continuous development and improvement of all product features, benefits, and characteristics10. Comprehended unmet consumer wants and offered better product advantages

1. Evaluated and provided suggestions for improvement for the marketing department's monthlyexamination of customer acquisition statistics and campaign performance2. Made the annual marketing calendar and planning the annual marketing budget3. Worked on Product Creation and Brand Building4. Developed creative concepts in collaboration with the regional sales team.5. Monitored the level of implementation and comprehended the implementation obstacles6. Conducted market research to evaluate potential, practices, costs, and customer perceptions,among other things7. Carried out a market analysis of the new product8. Analysed the finding and sent the report to the Business Head within the allotted time frames9. Occasionally performed focus group studies10. Planned availability of the POP material11. Contributed towards updating the retail replies and developed local promotion plans

1. Planned and coordinated Events, Festivals, and Seminars in conjunction with the Sales Team2. Assisted the Regional Team with Market Share Monitoring, Key Customer Tracking, andCustomer Card Maintenance3. Competition - Recognized the competition, carry out a comparative study, created and updatedcomparison of the product's performance, and examined at how the competition may affect localstrategy4. POP: Helped the regional team plan the POP in coordination with the HO. Keep track of andmanage POP distribution Conduct market research to understand potential, current practices,current costs, customers' perceptions of the price, and so on5. Coordinated with the HO with the information needed for the Stage Gate process for the NewProduct6. Assisted the Regional team in keeping track of the planned availability of the POP material7. Worked with the sales team to coordinate the demonstration activities8. Kept tabs on placement and subsequent retail transactions9. Collaborated with retail replies and develop local promotion plans10. Presented the demonstrations to the target audience to inform them of the features of the product

1.Introduced the goods (Frozen Foods) into the North Zone market; accountable for the target andgrowth of the designated territory in Noida and Ghaziabad; and located new markets, dealers,and trade opportunities to investigate the feasibility of expanding the distribution network2.Facilitated the implementation of Distribution Channel Width and Depth3.Made special value offers and other promotional schemes to increase sales4.Came up with creative solutions to improve brand perception5.Monitored BTL activity for brand promotion and ancillary sales