Pankaj Kumar, Ph.D. Email & Phone Number

Business focused and results driven marketing science executive and people leader, with corporate, consulting, entrepreneurial, academic research and teaching experience, bringing deep knowledge and perspectives in integrated insights generation for holistic decision-making across multiple information-dense and consumer facing industry verticals.Adept at problem solving and storytelling for integrated strategic and data-driven actionable insights generation to enable holistic decision-making across multiple stakeholders.High performance analytics team building, driving innovation and collaborative culture across matrix organization and externally across agencies, data and measurement partners.Subject Matter Expertise: Marketing Science, Media Science, Advanced Analytics, Predictive Analytics, Econometric Methods, Consumer Choice Modeling and Marketing Research techniques applied to - Marketing Effectiveness, Advertising Attribution, Marketing Mix Modeling, Media Mix Modeling, Incremental Lift, MTA, Forecasting, Planning and Spend Optimization, ROAS, Campaign Measurement, Consumer Insights, Brand Equity, Purchase Funnel Journey, Segmentation, Acquisition, Retention, Loyalty, Customer Lifetime Value, Data and Analytics Product Innovation etc.

Listed skills include Marketing Research, Predictive Modeling, Brand Equity, Marketing Strategy, and 30 others.

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  Svp Advertising Effectivenessandmeasurement Innovation

  Nbcuniversal Media, Llc

  New York, Ny, Us