• To Build strong and mutually beneficial relationship and generate support like regular stock availability, scheme support, retail promotional support etc. • To plan the SKU mix for regions. Study the sales trend and constantly fine tune the same as per changing market conditions. • Plan promotional offers to increase sales like,Bundling, free-bees,discounts which would help gain more conversion. • Inventory Management: To constantly monitor inventory and keep it under specified norms. • Plan promotional offers/ to liquidate stock if there is higher inventory pile up. • To achieve the target profits/ASP for the category.• Developing strategic plans as per budgets to ensure accomplishments of preset targets. • Managing Inventory & stock ageing with focus on seamless product movements and ready availability at all times. • Implementing , merchandising activities like In store display, arrangement in an attractive manner to create effective visual impact for higher conversion. • Organizing promotional activities like, in store & catchments area promotions to enhance market visibility & achieve better market reach . Planning and execution of new product launches and events.

 Overseeing the sales & marketing operations, & achieving increased sales growth across region. Developing periodic business plans & strategies, in coordination with macro plans of organization. Planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost parameters. Formulating /short term strategic plans to enhance operations.  Tracking market/ competitor trends to keep abreast of the market’s changing requirement / expectations. Identifying areas of crucial importance in the process driven business of the company & facilitate development of adequate systems to streamline the same. Channel Sales Management Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product. Chalking out budget plans to achieve the desired targets. Effectively reorganized unit offices in territory of operation so as to optimize customer service requirement & efficient coverage of the potential markets.  Managing distribution network / supply chain for distributing goods for achievement of targets within specified parameters.Team Management Providing direction, motivation and training to the field sales team for ensuring optimum performance. Recruiting, mentoring & training personnel to deliver quality services in market.