My role is to drive the pace of programmatic revenue and ensure the implementation of Ad Partners as well as all DSP’s and Advertisers in Colombia and develop strategies for all the Time internet Products.• Managing Programmatic Sales and Ad network business for Times Internet• Managing all programmatic, mediation, networks and platform revenues across all products for TIL• Work on improving existing ad stack, audience management and business relationships with all major agency platforms as well as major network partners.• Accountable for top SSPs, DSPs, Trading Desks, media agencies, and ad networks.

-Leading the programmatic division for DB digital-Developing programmatic revenue strategies along CEO -Developed the relationship with all the premium partners like google and Facebook-Analyzing all the demand channel to monetize best out of each user and pageviews.-Effective Optimization techniques related to floor prices on various competitive bidding platforms-Drawing insights for optimal ad placements and seamless product experience to drive maximum revenue through user engagement-Analyzing and recommending through the use of data for decision making at Board level.-Effective team management to deliver timely output.-Generating revenue through video content monetization using strong demand partnership and optimization -Monetization of inventory for DB digital across all channels and domains (WEB Mobile WEB Video Mobile APP )

-Ad-Operations and Campaign Management. -Ad-server implementation with Networks, like Affinity, OpenX, Tribal Fusion etc.-Identifying & developing new avenues of growth in Web as well as App and WAP.-Building strategy and new customer acquisitions.-Set and execute plans to expand the customer base, keep the cost of acquisition under control and add new channels of growth.-Responsible for formulating and implementing the online marketing strategy and media planning across brands.-Interaction and cross functional collaboration with various departments (Technology, Finance & Product Management Teams) has been critical to the success.-All round experience and operational exposure with advertising like Display, Video, Affiliate and other such broad Internet Marketing.-Analyzed the metrics of the team on a weekly basis and identifying the areas of development-Conducted training sessions and sharing feedback with the analysts.-Interviewed candidates and conducted training sessions for them.-Weekly meetings with the onshore team to discuss team’s performance and set weekly/quarterly goals

• Ad-Operations and Campaign Management. • Ad-server implementation with Networks, like Affinity, OpenX, Tribal Fusion etc.• Identifying & developing new avenues of growth in Web as well as App and WAP.• Building strategy and new customer acquisitions.• Set and execute plans to expand the customer base, keep the cost of acquisition under control and add new channels of growth.• Responsible for formulating and implementing the online marketing strategy and media planning across brands.• Interaction and cross-functional collaboration with various departments (Technology, Finance & Product Management Teams) have been critical to the success.• All round experience and operational exposure with advertising like Display, Video, Affiliate and other such broad Internet Marketing.• Analyzed the metrics of the team on a weekly basis and identifying the areas of development• Conducted training sessions and sharing feedback with the analysts.• Interviewed candidates and conducted training sessions for them.• Weekly meetings with the onshore team to discuss team’s performance and set weekly/quarterly goals

modern trade stores activation in 2010Prepared reports after analysis

Key Responsibilities :- Market Research on Yatra products. (Consumer Behavior).Management Information System.Coordination of Intradepartmental work activities.

Key Responsibilities:-Finding the various competitors of the organization and strategies used by them.Database management.Taking charge of customer needs and providing them what they want.