Alliances & Partnerships• Managing and Building OEM & Brand relationships and partnerships for e-stores (Like Apple, One Plus, Xiaomi, Samsung, HP , Vivo, Croma, Motorola ,Oppo ,Dell , Honor ,Realme, Bajaj etc).• Helping OEMs and brands to enhance the affordability and hence sales on their e-stores by enabling Exchange Programs.• Streamlining the business processes for current partners to facilitate smooth flow of device inventory into Cashify systems.

• Leading Global distribution & Partnerships Strategy with revenue optimization for International expansion for Epic On.• Building its presence across different channels in APAC, SEA, Middle East, Africa, US, Canada, Europe & LATAM• Subscription revenue and P&L performance for the existing accounts.• Marketing, Operations, Strategy for OTT product Epic On.• Managing Digital campaigns on CPA/CPI/CPM/CPC etc and coordinating with various affiliates & Ad Network• Responsible for increasing the visibility and reach by forming strategic B2B partnerships & Alliances with OEMs, Smart Devices, Apps, etc

• Develop and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. I am work closely within paid search, display, rich media and video, mobile, social, conversion rate optimization (CRO) and affiliate marketing space and will ensure integration of digital marketing with offline marketing strategy and tactics• Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.• Managing Digital campaigns on CPA/CPI/CPM/CPC etc and coordinating with various affiliates & Ad Network. Hands on experience on platform like Smart Hub, Affise, Adkernal and more• Marketing Strategy through programmatic buying, onboarding DSP/SSP partners, Google AdWords, Facebook Ads Manager• Generating revenues from Latin America Market for U2opia from VAS, U&R & Digital Products (WAP/SMS/USSD)• Coordination with Latin America Telcos for New product development and roadmap for increasing revenues.• Coordination with Internal departments to maintain smooth service operation, tracking and analyzing revenues.• Content management for various products which include different contents across Telco’s.• Usage & R activities to ensure user satisfaction and trend with MIS Analysis• Various promotion and campaigning for content and product to increase the revenue.MIS analysis for the campaign done with making various reports and presentation to Telco’s.• Product Configuration/Planning with Launches and data analysis with promotional Strategy.

• Managing & driving revenues for services on My Telenor-(WAP portal for Telenor) • Regular coordination with Content partners for new product acquisition & creation.• Maintaining incremental revenues for Music, imagery & gaming zone.• Consistently monitored circle performance.• Analyzed music download trend of users to provide more niche content.• Created Music Playlist zone on portal according to genres: Bollywood, Devotional, and International. • Integrating WAP / SMS / Voice services on Telenor Hungama SDP.• Product Configuration/Planning with Launches and data analysis with promotional Strategy.• Product benchmarking with taking live the same on operator.• Revenue generation with Strategy and introducing new Concepts and Products• MIS analysis and MOM presentation creation to Telenor Business team.• Campaign Management across verticals WAP/Voice/SMS/USSD across all circles of Telenor with making of Promotional Planner.• Daily MIS tracking of the campaign done and share the report, presentation to the circles spocs of Uninor.

• Content procurement from content partners.• Handled Music & movies section of the WAP portal and to drive revenue through same.• Additionally looked after other zones like gaming on portal.• Circle coordination & Prepare plans for Promotions and analyze revenue from promotions.• MIS analysis circlewise, content type wise, CP wise, genre type etc.• Page customization on Volantis storefront and Banner Placement on portal.• Content placement on portal circle wise and track the revenue for the same.• Coordination with uninor business team for revenue enhancement.• Coordination with Wipro team for new features on SDP platform.• Creation of subscription links for the portal.• Revenue generation with Strategy and introducing new Concepts and Productswith the current market scenario, providing the flexibility to design the product accordingly.

• As a Deck Manager, handling Business-Strategy/Analysis/MIS/NPD and working towards achieving revenue guidance MoM/QoQ and YoY.• To Co-ordinate with different Content Partners for content ingestion, content quality, scheduling to go live in accordance with product launch plans and marketing plans. • Interact with TATA DOCOMO business operations team on daily basis for revenue enhancement.• Complete testing approving/rejecting and proper placement of the content provided by the content providers on the portal.• Complete lifecycle Management of the content on Huawei SDP Platform.• Co-ordinte with Huawei Technical & R&D team for addition of new features.• Working closely with the team as to bring and promote the saleable content on the platform.• Creating the event calendar in advance and promotions of the relevant content/circle wise as to maximize the revenue.• Prepare plans for Promotions and analyze revenue from promotions.• Continuous improvisation in existing portals for bringing more features and valued services for customer.• Monitor SDP performance on daily basis and take corrective action where required.• Support new business initiatives and creation and presentation of annual product plans.• Keep an eagle eye on the market (events/occasions/festival/latest releases-bollywood and regional/chart busters).• Keep a close eye on competitive operators on what new are they offering to users.• Analyzing MIS reports on Day To Day basis, to keep an eye that which content is giving good revenue in which circles.• On Deck & off Deck Music & Movies promotion via WAPPUSH, BANNER Modification etc.