• Monetising all JNM properties Jagran, JagranJosh, Herzindagi, Naidunia, Onlymyhealth, Apps, etc• Optimising AdX monetisation & remnant inventory for max page yield• Integrating new Tech (Header Bidding, Video Outstream), Innovations, while coordinating with internal teams• Onboarding, Scaling & Retaining Business; Syncing with Direct AdOps for optimal inventory allocation• Sanity Review, Troubleshoot & Validating integrations, identifying new opportunities, performance analysisAchievement: Stellar ‘Gold’ Performer: Oct ’20, Nomination: Sep ’19 & Mar ‘21; Stellar Performer: Aug ’19 & Sep ‘20

Integration of various Mediation Partners like Taboola, Yahoo(Gemini/Oath), Criteo, Rubicon, Pubmatic, Revcontent; AdX & Facebook on Colombia Audience Network (CAN)Regular inventory management for Partners (Price Rules, LI management) for revenue optimisationScope identification from existing inventory for Mediation support, Tracking logs like Kibana, Tableau3rd party tools like Kibana Log, Tableau reporting & JSON views for data requirements/validationsCoordination with internal teams (Mediation Tech, Creative/UI, Product)

Colombia Audience Network (CAN) integration on various Publishers’ inventoryIdentified inventory opportunities on partners’ domains & share the mocks for approvalsMonitoring performance matrics (Revenue, RPM, CTR & Viewability) for maximum yieldShared optimisation scopes like Content recirculation, UI changes, backfill opportunity & new ad formatsSuccessfully integrated anti-Ad-blocker solution (ESI) across assigned domains

Supervision of team on projects through action plans; following SOP & defined SLAWorked on existing ERP called LMS & its optimisations for efficient outputRoutine follow-ups of project & tracking performance of each team member via productivity trackerMentored team members with discussions on various case studies & troubleshootsCoordination with internal teams (Product, Marketing, Technology) for strategies, planning & enhancement

Ensuring smooth and high-end services to the clientsSystem implementation at client’s end (Telephonic or Onsite)Pitching partners for Digital marketing like Banners (affiliate marketing), e-mailers/SMS BlastFollow-ups for service renewals & enhancementsCoordination with internal teams (Tech, Creative/UI, Operations etc) for effective deliveries