Pankaj Dhawankar Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

Pune, Maharashtra, India

Key Result Areas:• Developing Internal communications such as Newsletters, Townhalls, Talent Acquisition, Safety & Employee Engagement Events to boost Employer Branding score by 47%.• Developing External Communications for Effective Brand Communication in Exhibitions, Conferences, Press Conference, & Shareholder meetings, increasing Brand Equity by 41%.• Managing social media campaigns with curated content to increase digital footprint resulting in an increase of 52% in followers, 68% in reach & 85% in impressions.• Managing creative Agencies for churning out marketing collaterals, & Digital Agencies managing Search Engine Optimization of the Corporate Website increasing brand visibility by 38%• Received Special Recognition from Chairman to strategize and execute the global launch of a New Corporate Website generating 1+ million visitors with 181% growth in two quarters and appearing in 50k+ direct SERP results.• Strategized and executed Drinktec 2022 Exhibition, a global event for Brewery & Beverages in Munich, Germany; Resulted in generating 35+ international leads and bagging five orders from Africa and Europe with an average project value of $10 million.• Featuring Senior Leadership in prestigious International publications: UK-based Energy, Oil & Gas (EOG), London-based Business Focus, Singapore-based AsiaOne, and renowned national publications: Forbes India, Financial Express, Fortune India & ET Energy World.• Writing Thought Leadership articles & business interviews that result in free PR, saving ~5M AVE (Advertising Value Equivalent).

Nagpur, Maharashtra, India

Nagpur Area, India

Key Result Areas:• Developed & Executed a Digital Marketing Campaign using LinkedIn & Google Ads that resulted in 500+ leads & approx. $50 million in B2B sales.• Lead Project on Virtual Exhibition on 3D Immersive Experience, generating ROI of 30%.• Managed Digital Campaigns with curated content on Social Media resulting increase of 52% in followers, 68% in reach & 85% in impressions.• Pioneered Global VR Experience with Virtual Plant Video & AR based Smart Glasses for Site Monitoring.• Delivered White Paper on ‘New Age Digital Tools for Marketing & Promotion’ at Global Communication Summit in Marseille, France.• Managed a Creative Agency for churning out Marketing Collaterals, & Digital Agency managing Search Engine Optimization of Corporate Website, Product Microsite & Mobile App.• Spearheaded Disruptive Innovative in Digital Marketing with Digital Flip Books, VR Videos, AR Smart Glasses for Site Inspection, Hologram Projection, & Wearable Gadgets.• Develop Internal communications such as Newsletters, Townhalls, Talent Acquisition, Safety & Employee Engagement Events to boost Employer Branding score by 63%.• Develop External Communications for Effective Brand Communication in Exhibitions, Conferences, Press Conferences, & Shareholder meetings, increasing Brand Equity by 57%.• Writing Thought Leadership articles & business interviews that result in free PR saving ~20M AVE.• Strategize and executed GIFA 2020 & METEC 2020 Exhibition, a global event for Foundry and Metals respectively in Dusseldorf, Germany. Resulted in generating 150+ international leads and bagging an average order value of $5 million. • Received 2021 Winner Award for Project: CaldeConclave – A 3D Immersive Experience & Project: Dome – Digital Engagement in Vision Project Category; & Runners-Up Award for Project: Adapt to Evolve (A2E) in Talent & Skills Category.• Received 2020 Winner Award for Project: SMART - An AR-based Smart Glasses for Remote Site Inspection in Innovation Category.

India

Key Result Areas:• Imerys internal branding in offices and plant locations to maintain brand synergy• Led activities in corporate branding, brand audits, and CSR initiatives to build strong brand-building and retention• Developing a strategic roadmap to increase the company's awareness and reputation through external communications, soft PR, media relations, CSR initiatives, and social media campaigns.• Developing communication strategies in collaboration with creative, digital, and public relations firms to ensure quality and strategic communication.• Creating a strong brand safety net by managing employees who have become brand advocates through employer branding and internal communications, as well as customers who have become brand influencers through external stakeholder management.

Goa, India

Key Result Areas:• Steering Stakeholder meetings to manage external stakeholder relationships, develop a safety net, create brand advocates, mitigate the crisis, and manage brand reputation. Resulted in an increase of Brand Equity by 57%.• Strategize and execute Brand Audits, Visual Felt Leadership (VFL) Audits to maintain Brand Synergy across all offices and sites. Maintaining 100% Brand Synergy.• Manage Digital Agency to optimize on-site and off-site SEO for the company website and improve organic visibility by 88% and Google Page Rankings by 32%.• Received Chairman Award for successful execution of Media Advocacy to remove Import Parity in Iron Ore pricing governed by NMDC.• Received Special Recognition from CEO Kitty for strategize & flawless execution of Annual General Meeting 2016 for shareholders. • Proactive member of the Executive Committee (EXCO) for Iron Ore Business in Karnataka region.• Received the ‘Branding Innovation’ Award for implementing innovative Employer Branding activities. Increased Employee Engagement by 58%.

Mumbai Area, India

Role/Key Learning:• Worked as a technical content writer; wrote Thought Leadership Articles, By-lines, Media Calling, and News Summary.• Involved in Digital & Social Media planning and participated in Event Brainstorming, Creative ideation, Social Media Strategy, Analysis, and Reports.• Managing Client’s Social Network Accounts, Content Creation, and Curation.

Pune Area, India

Key Result Areas:• Resolved Service Tickets for US-based Insurance Giant Assurant Solutions, facilitating bug-free code, and maintaining versions for test and production servers.• Actively participated in the Software Development Lifecycle (SDLC) right from requirement analysis, documentation (functional specifications, technical design), coding and testing to maintenance of proposed applications• Designed web pages & managed browser compatibility solutions. Built a robust UI & UX Design.• Developed SSIS Package, payment processing batch creation, and automation. • Received ‘Project of the Quarter’ Award for SMART Project in Insurance Vertical in 2012.

Mumbai

Key Result Areas:• Developed Template Designer Tool to Create Sales and Profit/Loss Balance Sheet• Enhanced User Experience using UX Wireframe Design and UI Aesthetic Design

Post Graduation Certificate Executive Programme, Digital Strategy & Marketing Analytics, A

Mba In Communications Management, Brand Management & Public Relations, A+

Master Of Business Administration (M.B.A.), Public Relations And Communications, First Class

MBA in Communication Management with specialization in Public Relations and Communication.

Bachelor'S Degree, Information Technology, First Class

Senior Secondary School, Computer Science, First Class

High School, First Class With Distinction

Bachelore Degree, Information Technology