Insights Analyst - Everyday Banking
-Leading the end-to-end Customer Communications NBC campaigns(NBC's) within the Everyday Banking- Deposits & Savings portfolio-Drive the data exploration and findings to support ideation-development-design-test-implement NBC's in an Agile environment-Actively involved for post implementation business reporting and insights to support strategic outcomes-Hands on working with Risk incidents(identification to remediation) and document control-Proficient with writing SQL queries and hands-on with Tableau dashboard analysis-High level of stakeholder engagement and cross collaboration across different teams in the Bank-Working with ambiguity, autonomously and communicating with technical and non technical audience-Post implementation review of NBC's, proactively identifying anomalies and remediating (Eg: with prompt decisions to turn off NBC's) issues to mitigate customer impactKey skill developed: transforming complex technical analysis into simple English storyboard for our senior stakeholders and make it easier for their strategic decision making.Previously worked on H2O AI driven modelling to test and target improved customer communication campaigns that aims to optimise customer reach and better business outcomes.