Pankaj Lad

Pankaj Lad Email and Phone Number

Director -Sales (SEA Market) at mediasmart Mobile @ mediasmart Mobile
madrid, madrid, spain
Pankaj Lad's Location
Jakarta Metropolitan Area, Indonesia
Pankaj Lad's Contact Details

Pankaj Lad personal email

Pankaj Lad phone numbers

About Pankaj Lad

Forward-thinking senior Management Leader with a proven track record of successfully launching Sales function for Mobile startups in the South East Asia market.In-depth understanding of Mobile and Programmatic ecosystem with Video and Gaming vertical specialization.Helped startups ramp up the operations and scale-up revenue from Ground Zero to 7 digits.

Pankaj Lad's Current Company Details
mediasmart Mobile

Mediasmart Mobile

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Director -Sales (SEA Market) at mediasmart Mobile
madrid, madrid, spain
Website:
mediasmart.io
Employees:
32
Pankaj Lad Work Experience Details
  • Mediasmart Mobile
    Regional Director -Sales (Sea Market)
    Mediasmart Mobile Jul 2021 - Present
    Jakarta, Indonesia
  • Lifesight Technologies
    Country Manager
    Lifesight Technologies Jul 2020 - Feb 2021
    Mumbai, Maharashtra, India
  • Art Of Click
    Sales Director -Apac
    Art Of Click May 2018 - Jan 2019
    Singapore
    Managing the P & L for AOC across key markets -IN/ID/MY/SG /TH/ PH/ - market.Driving 2 core business - Performance and Brand across the digital ecosystem.Managing a team of 10-15 people across markets and responsible for the day to day operational and functional issues right from the execution of the campaign to managing the supply as well as driving revenue.Helping the Publishers team to source quality supply from the market.Building and maintaining strong client /agency relationships across markets and implementing cross-market learnings.Streamlined operations and delivery thereby helping consistent growth of 15-20 % over a period of 2 quarters.
  • Ironsource
    Head Of Sales - India And South East Asia Market
    Ironsource Jun 2017 - Apr 2018
    Mumbai, Maharashtra, India
    Responsible for setting up the India and Thailand market for ironSource Brand Video business through the sale of In-app gaming inventory.Driving Regional partnership discussion with Key Agencies like Group M/OMD and few others across both the markets.Handling Key Network partnership and driving revenue through them.Managing a revenue portfolio of 3 Mn USD + from across all the partner's networks and agencies.
  • Pokkt
    Sales Head- South East Asia Market
    Pokkt Jul 2015 - May 2017
    Mumbai
    POKKT is one of the Leading In-App video advertising platforms.Responsible for developing key South East Asia market- Indonesia/ Thailand and the Philippines.Driving the revenue growth in the region along with the local sales team and scaling up the business relationship with Key Clients and Agencies.Responsible for generating revenue through Video Ad Sales and Display on the mobile platform.Launching new markets which include hiring new resources, GTM strategy, setting up the annual targets, and streamlining the operations.Driving the Programmatic discussion for Key Market- Thailand and Indonesia.Ramped up the revenue from Ground Zero to 7 digits during the first year of operations.
  • Saavn
    Vice President- Sales
    Saavn Jun 2014 - Jun 2015
    Mumbai Area, India
    Was Promoted as VP- Sales in the month of June 2014 based on the excellent work of setting up the market and getting Big Brands on board.Played Key Role to create successful Brand solutions for leading brands on Saavn Platform.Pioneered the concept of REAL TIME live coverage of Sporting event on Saavn with 2015 world cup for Godrej brand.Eventually this concept is now been extended to all the other sports.
  • Saavn
    General Manager- West & South
    Saavn May 2013 - May 2014
    Mumbai
    Saavn is one of the leading Music Application on Mobile Platform catering to the Indian Content across the globe.Summary:-Responsible for generating revenue from both the regions through Advertising.Focussing on Mobile Platform.Creating awareness about Saavn Platform among the brands and the media agencies.Being part of the product development from the perspective of placements of Advertisement.Responsible for streamlining the operational process and after sales service.
  • Zapak Digital Entertainment Limited
    General Manager- Sales- West/ South & East
    Zapak Digital Entertainment Limited Dec 2011 - Mar 2013
    Mumbai
    Zapak.com is India’s number one online flash gaming portal backed by Anil Ambani Group.Responsible for the all 3 regions revenue portfolio.Responsible for revenue generation across all the 4 Business Units of Zapak i.e. Inventory, Advergaming, SMM and Activation.Handling the sales team of 4 people across region along with the support function.Handling key Accounts like M & M, UB group ,ITC, Kellog’s, Cadbury , Godrej Hersheys to name a few.Exploring new avenues for revenue generation by creating new IP’s and specials.Making Proactive pitches to the clients for their new product launches.
  • Games2Win India Pvt Ltd
    Sales Head
    Games2Win India Pvt Ltd Jul 2009 - Nov 2011
    Games2win.com is India’s leading online flash gaming portal funded by clearstone ventures and is one of the global top 20 casual gaming portal.Launched the new sales vertical nationally for Games2win.com.Setting up the sales team in Mumbai and Delhi.Implemented the Sales process and System for the smooth functioning of the division.Effectively executed the GTM strategy for sales team.Effectively maintained and developed the relationship with the Media Agencies.Successfully leading a team of six people nationally along with the support team.Overlooking the media campaign and making sure that each of the campaign are optimized to their potential.Showed Robust growth of 100 % YOY in FY-2010-2011.
  • Networkplay.In
    Group Account Director
    Networkplay.In Jan 2009 - Jun 2009
  • People Interactive (I) Pvt. Ltd.
    National Sales Head--Retail
    People Interactive (I) Pvt. Ltd. May 2007 - Jan 2009
    Launched the new retail vertical-- Shaadipages.com.Responsible for generating advertising revenues for Shaadi.com and Shaadipages.com through retail sales.Responsible for achieving monthly, quarterly and Annual Target.Leading a team of 15 people including sales and support functions.Responsible for hiring the right talent in the team, which will work towards the common objective of achieving the revenue target.Responsible for brand development and web site traffic growth.Develop & Implement sales process & System for the smooth functioning of the work.Handling Marketing plan for the vertical which will help to increase the traffic and the visibility of the brand.Managing the P & L for the retail vertical.Road Map for the Growth Plan of the vertical.
  • Times Internet Ltd
    Manager-- Sales
    Times Internet Ltd Mar 2006 - May 2007
    Responsible for separate vertical- Reader Offer which is an offline business model of Indiatimes.com. Negotiating with Various Corporate clients for getting best deal for Reader offer and for online shopping. Selling online storefronts on Indiatimes.com, which is India’s No. 1 portal for E Commerce Business.· Generating revenue for India times, through store set up Cost and also by way commission and special promotion.Interacting with the existing account on day to day basis and providing them solutions for doing better business online.Constantly looking at creating new alliances in the market by way of identifying new target segment
  • Shoppers Stop
    Asst Manager--Insitutional Sales
    Shoppers Stop Apr 2005 - Feb 2006
    Generating Revenue for Shoppers Stop from the New Corporate Account through the sales of Gift Voucher and contributing to the topline sales of the organization.Handling the Sales team in Mumbai region and coordinating with the team members from other regions on day to day basis for sales and other related issues.Accompanying the Sales team for Client Meetings. Giving presentation to the Client on Shoppers Stop Gift Vouchers.Achieving half yearly targets for the company and working towards the single objective of Company of being the No. 1 in organized Retailing Industry
  • Monster.Com
    Business Development Manager
    Monster.Com Dec 2003 - Apr 2005
    Concept selling for Monster which is world’s no.1 e-recruitment portal having its presence in 20 countries across the globe.Identifying the key corporate client in my geographical area.Giving presentation as well as the demonstration of our product (Monster) to the HR heads of various Corporate and Consultants.Understanding Clients requirement and thereby suggesting them custom made solutions which will give them their Return on Investment.Generating revenues from this Corporate and Consultants to achieve the Quarterly Targets.
  • Explocity Pvt. Ltd
    Manager --Sales & Marketing
    Explocity Pvt. Ltd Feb 2000 - Dec 2003
    Responsible for the overall revenue growth of the magazine “Mumbai City Info”.Generation of revenue through selling space to Corporate, Small and Medium sized retail establishments for our magazine which is meant for the upmarket population of Mumbai city and the tourist population coming to the city. Planning and implementing strategies for generating revenues by identifying alliances with Air India to give the client value for their money spent on our magazine.Constantly creating new markets, thus enhancing penetration of my magazine into untapped markets and consequently improving the cash flow.Handling the sales team and supervising and mentoring the team to achieve targets.Part of the Marketing Information System of the company. Whereby tracking of the competitors moves in the market, evolving strategies to counter them and protect my market share.

Pankaj Lad Skills

Business Development Digital Marketing Online Advertising Advertising E Commerce Team Management Competitive Analysis Marketing Brand Management Sales Online Marketing Negotiation Social Media Marketing Media Planning Strategy Digital Media New Business Development Crm Market Research Market Planning Customer Relationship Management Social Networking Sem Advertising Sales Product Development Brand Development Mobile Marketing Leadership Lead Generation Social Media

Pankaj Lad Education Details

  • N.L.Dalmia Institute Of Management Studies And Resarch
    N.L.Dalmia Institute Of Management Studies And Resarch
    Marketing
  • Bharti Vidya Bhavans
    Bharti Vidya Bhavans
    Chemistry
  • St. George English High School
    St. George English High School
    Schooling

Frequently Asked Questions about Pankaj Lad

What company does Pankaj Lad work for?

Pankaj Lad works for Mediasmart Mobile

What is Pankaj Lad's role at the current company?

Pankaj Lad's current role is Director -Sales (SEA Market) at mediasmart Mobile.

What is Pankaj Lad's email address?

Pankaj Lad's email address is pa****@****ail.com

What is Pankaj Lad's direct phone number?

Pankaj Lad's direct phone number is +9122667*****

What schools did Pankaj Lad attend?

Pankaj Lad attended N.l.dalmia Institute Of Management Studies And Resarch, Bharti Vidya Bhavans, St. George English High School.

What are some of Pankaj Lad's interests?

Pankaj Lad has interest in Red Bull, Linkin Park (Band), Cityville, Jason Statham, Heineken, Children, Mindjolt, Energy Drinks, Facebook India, Mad Magazine.

What skills is Pankaj Lad known for?

Pankaj Lad has skills like Business Development, Digital Marketing, Online Advertising, Advertising, E Commerce, Team Management, Competitive Analysis, Marketing, Brand Management, Sales, Online Marketing, Negotiation.

Who are Pankaj Lad's colleagues?

Pankaj Lad's colleagues are Guilherme Oliveira Utyama, Sidhesh Kudalkar, Suzanne Kiszivath, Jaqueline Sobral, Bruno Coutinho Ricardo, Vivek S., Manuel Gómez-Miranda Martínez.

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