Top-producing executive, with 20+ years of progressive Digital and Traditional media management experience. Successfully build brands through in-depth exposure in Digital Media, Traditional Media, Marketing, and communication disciplines. Experience of building some “Large Global Brands” like Close Up, Pepsodent, Surf, Lux, Coke, BMW, BPL, TATA Tea, Gillette, Reckitt Benckiser, Colgate Palmolive, Henkel Arabia, Hyundai Motor corporation etc. in the geographical territories of Asia, Middle East, Africa and parts of Europe. A few global networks that I have been associated with: - GROUP M - Mindshare, McCann Erickson, MEDIAEDGE CIA, SINGER Corporation and MADISON WORLD Key Skills• Business Development and Pitching, Marketing and Sales, Client Servicing• Digital Strategy and Execution, Communication and Branding, Content Development• Investment and Trading, Traditional Media Strategy, Planning, Sponsorships, Deals and Management
Innovative Softwares, Full Frame Media
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Managing DirectorInnovative Softwares, Full Frame Media Jul 2011 - PresentMumbai Area, IndiaIndependent responsibility to run the business as a profit centre and manage the P&L of the business profitably and successfully. Full Service Digital Advertising, Marketing and Data Analytics. Traditional ATL and BTL Business, Events and Shows. Managing a team of 45 colleagues.360 degree communication agency exploiting various touch points of the consumer to deliver measurable and meaningful experience for the brands. Key growth focus into Digital media.Key Skills:- Digital Media Management, Analytics, Marketing, Sales, New Business Development, Client Servicing, Team building and Management, Traditional media/brand strategy, Holistic communication advice and strategy.
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Managing DirectorBlockbuster Communication Mar 2004 - Feb 2011Managing a Full service communication agency with active verticals in Digital Media, Traditional Media, International media consultancy and representation, production and post production and promotion of digital videos, ad films, and corporate films. Responsible to run the business as a profit centre.Clients managed in Real Estate, Telecom, Fashion, Food, Retail, EducationKey Skills:- Key Skills:- Digital Media Management, Analytics, Marketing, Sales, New Business Development, Client Servicing, Team building and Management, Traditional media/brand strategy, Holistic communication advice and strategy.
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Regional Media Director Middle East And Africa And LevantMec Sep 2002 - Mar 2004DubaiFull responsibility as a profit centre for Reckitt Benckiser, Colgate Palmolive, Henkel Arabia, Hyundai Motor Corporation and Etisalat and a lot many local brands. Responsible for complete client management P&L for these clients. Managing and growing the business Pitching for new businesses across the region -
Media Services DirectorMadison World Dec 2000 - Aug 2002BanagloreManaging the South India operations of Madison World. Full responsibility of managing it as a profit centre -
Regional Planning ManagerUniversal Mccann Aug 1998 - Jan 2001DubaiClients serviced were BMW, Beirsdorf, Reckitt Renckeiser, Al Futaim, Coke and many local clients -
Media BuyingMindshare Mar 1995 - Apr 1998Mumbai Area, IndiaManaging the national media buying needs of Unilever India. Rolled out many media innovations on satellite television
Pankaj Robinson Skills
Pankaj Robinson Education Details
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Mudra Institute Of CommunicationsMedia Strategy And Media Planning -
K C College Of Management StudiesMarketing
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Commerce -
Campion School Bhopal
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Digital Skills AcademyCertified Digital Marketing Master
Frequently Asked Questions about Pankaj Robinson
What company does Pankaj Robinson work for?
Pankaj Robinson works for Innovative Softwares, Full Frame Media
What is Pankaj Robinson's role at the current company?
Pankaj Robinson's current role is Media Digital and Advertising Industry Professional with Entrepreneurial skills.
What schools did Pankaj Robinson attend?
Pankaj Robinson attended Mudra Institute Of Communications, K C College Of Management Studies, Devi Ahilya Vishwavidyalaya, Campion School Bhopal, Digital Skills Academy.
What skills is Pankaj Robinson known for?
Pankaj Robinson has skills like Digital Marketing, Social Media Marketing, Programmatic Media Buying, Marketing Communications, Marketing Strategy, Media Strategy, New Media, Integrated Marketing, Business Development, Media Related Start Ups And Businesses, Media Buying, Media Sales.
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