Pankaj has more than 10 years of experience in Digital Technology and Marketing Consultancy. His core areas of expertise include- Building robust system architecture that supports business operations- Identifying good talent in digital marketing and technology domain to support the business- Collaboration with external vendors and agencies- Stakeholder management- 360-degree integrated digital tech and marketing campaign Strategy, Implementation, and Optimisation- Establish processes for strategy, execution, and reporting of different marketing campaigns- Help companies build in-house high-performance teams for digital activities- Performing critical audits to identify gaps in the technology and marketing aspects and consult and execute the solutions to overcome those gaps- Creating a goal-oriented data-driven marketing framework for companies to achieve their long-term marketing goals- Conversion Rate Optimization(CRO)/Marketing automation consultant- Expert in Google Ads, Social Medai Ads(Facebook, Instagram, LinkedIn, Quora), Email Marketing and Automation, Marketing funnel optimization, marketing tools integration.