Pankhuri Agarwal Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Mumbai Area, India

Planning and execution of brand market strategy for TAP™ Procure-to-Pay offering- Offering Management: Development of Sales-Kit for Sales team – one-sliders, detailed decks, demos etc. Analyzing and reviewing existing marketing collaterals.- Thought Leadership: Manage creation of Thought Leadership content, esp. points-of-view papers, whitepapers, articles, and blogs- PR and Internal Communication: End-to-end responsible for Internal Banding and Marketing activities i.e Posters… Show more Planning and execution of brand market strategy for TAP™ Procure-to-Pay offering- Offering Management: Development of Sales-Kit for Sales team – one-sliders, detailed decks, demos etc. Analyzing and reviewing existing marketing collaterals.- Thought Leadership: Manage creation of Thought Leadership content, esp. points-of-view papers, whitepapers, articles, and blogs- PR and Internal Communication: End-to-end responsible for Internal Banding and Marketing activities i.e Posters across all TCS locations, press releases, GTM activities, Platform Bytes – internal newsletter content development, external and internal Webinars for TAP™ for brand awareness and lead generation- Digital Marketing: End-to-end management for Social Media Campaigns, revamp and content development for TAP™ microsite – www.tcsprocesscloud.com, content development for tcs website – customer success stories- Analyst Relations: End – to-end management for analysts’ briefings, inquiries, strategy sessions, analyzing analysts’ reports to recognize business opportunities – Gartner, Everest, Forrester, etc.- Research: Market and Competitor Analysis based on cutting edge technology, revenues, region and current market standing- Event Planning: End – to-end responsible for planning events – content/collateral creation for speaker presentation, branded gifts, booth preparation Highlights:- Successfully managed Strategy Day session with Forrester- TCS TAP™ recognized as Strong Performer in Forrester E-procurement Wave 2017 – handled end-to end creation of questionnaire document and conducting a call with Forrester- Created few web case studies for several TCS clients- Published few blogs on TCS website Show less

Mumbai Area, India

Planning and execution of brand market strategy for Finance & Accounting, Supply Chain Management, Human Resourcing Outsourcing, Legal and Customer Experience Management BPS service lines through:- Offering Management: Working with horizontal and vertical practice teams to devise suitable messaging for solutions and services. Conceptualizing and creating content for collaterals- Thought Leadership: Manage creation of Thought Leadership content, esp. points-of-view papers, whitepapers… Show more Planning and execution of brand market strategy for Finance & Accounting, Supply Chain Management, Human Resourcing Outsourcing, Legal and Customer Experience Management BPS service lines through:- Offering Management: Working with horizontal and vertical practice teams to devise suitable messaging for solutions and services. Conceptualizing and creating content for collaterals- Thought Leadership: Manage creation of Thought Leadership content, esp. points-of-view papers, whitepapers, articles, and blogs- PR and Internal Communication: Coordination of press releases. Working in collaboration with the geo marketing teams to enable geo specific communication. Manage internal communication through newsletter and other activities - Online Marketing: Responsible for the website content development- Research: Collection of business intelligence, competitive information. Analysis of key market trends, technology and potential customersHighlights:- 24 whitepapers and 42 blogs published under thought leadership bucket for tcs website- End-to-end management of creation Client Video Testimonial and Client Case Study for several TCS clients. - Created several case study videos to ensure effective geo specific communication- Created collaterals(offering presentation, flyer/brochures) for several new offerings to devise suitable messaging for solution and services- Launch of 3 new apps for Sales Collateral, Thought Leadership Show less

Mumbai Area, India

- Worked to on various new Sales Collateral apps for enable all the sales teams across geos with updated documents- Prepared Sales Konnect Call calendar, presentations, and documents- Developed and monitored Sales Konnect Call report for coverage potential

New Delhi Area, India

 Mapped consumer behavior and did a dipstick survey for Britannia’s newly launched breads in North, South and East Delhi region Designed promotion strategy covering pricing and merchandising Analyzed the reach and impact of the strategy via End-User Survey and Vendor Feedback.