I specialize in programmatic advertising and ad operations, with a focus on delivering data-driven campaigns that drive results. My expertise in ad-servers, DSPs, and brand safety tools allows me to develop impactful solutions for a range of clients. Drawing on my previous experience on the creative side, I bring a unique perspective to every project and thrive on developing innovative strategies. With a commitment to ongoing learning and growth, I'm always looking for new opportunities to challenge myself and drive success.
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Director Of OperationsBgm OmdGreece -
Ad Operations ManagerBgm Omd Sep 2021 - PresentAthens, Attiki, Greece•Working Closely with Internal & External Vendors.•Use of DMP 1st party data for advanced remarketing purposes.•Seeking new innovative tools and platforms.•Creation of Custom Dashboards for Reporting using Data Studio.•Responsible for the campaign set-up and optimization through Teads ad platform.•Use of DAR Nielsen for delivering quality reach metrics.•Communicate with creative teams in order to create high impact and meaningful creatives (banners,rich media,videos, non standard banners). -
Ad Operations SpecialistBgm Omd Nov 2019 - Present• Responsible for the campaign set-up and execution in various ad servers like Google Campaign Manager (former DCM), Flashtalking, Adform. • Responsible for managing the trafficking, delivery, optimization, troubleshooting, and reporting of digital ad campaigns as well as communicate with the publishers to ensure that all KPI's are met.• Communicate status of campaigns, technical issues, delivery issues, etc. • Perform quality assurance checks and debug issues with campaigns to ensure that line items have been set up correctly and delivering across all platforms.• Working closely with Account Managers and Digital Media Planners in order to ensure effective delivery of digital media plans and drive the day-to-day execution of digital ad delivery.• Programmatic Knowledge and use of DSP's like DV360 and Trade Desk.• Experience with brand safety platforms like Doubleverify and Integral Ad Science (IAS). Daily Monitor of the ad campaigns based on certain brand safety KPI's. Like viewability, blocking rate, ad fraud etc. • Strong Knowledge of Google Data Studio and ability to consolidate information and work with multiple data points. -
Social Media ManagerAgapis Jewellery Mar 2019 - Nov 2019Greece• Plan and execution of Social Media Strategy• Design and Copywrite of Social Media Posts (FB & IG)• Design and Creation of Monthly Newsletter• Product Catalog Design• Creation of Content Map -
Social Media ManagerSheepfish | Creating New Species Jan 2018 - Dec 2018Greece - Athens• Account Management and Digital Strategy Implementation• Project Management of Digital Campaigns• Generate, edit, publish and share engaging content daily• Communicate with fans-followers, respond to queries and monitor customer reviews• Oversee social media accounts’ design• Set up & optimize Digital Campaigns on Facebook (Business Manager)• Reporting on the accounts' performance.• Suggest and implement new features to develop brand awareness, like promotions and competitions. -
Booking AgentClaap Nov 2014 - Jan 2018Berlin• Configure Public Image• Financial Negotiations• Draft and Sign Contracts• Cooperation with International Offices
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Digital Media PlannerMonks Integrated Communications Agency Sep 2016 - Sep 2017Thessaloniki• Plan and manage Facebook & Google Ad campaigns• Create Facebook ads through Facebook Business• Create Google ads using Google AdWords• Monitor and optimize digital campaigns• Monthly Reporting• Experience in Magento 2• Content management using Drupal• Marketing Research based on the needs of the customer
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Editor In ChiefWww.Urbanstylemag.Gr Sep 2010 - Oct 2016• Edit & review articles written by the authors• Discuss issues and plans with the Founder members• Develop various stories and content ideas by considering the audience appeal• Interact with the authors• Communication with international PR offices• Promoting the magazine through Social Media
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TraineeAttica Bank Apr 2013 - Sep 2013Giannitsa• Phone Customer Service• Archiving Documents and Folders• Checking Consumables and Stationery• Processing and Distribution of Documents and Data• Preparation and Editing of Printed and Electronic Material
Panos Karatzas Skills
Panos Karatzas Education Details
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Digital Marketing & Social Media -
Information Management
Frequently Asked Questions about Panos Karatzas
What company does Panos Karatzas work for?
Panos Karatzas works for Bgm Omd
What is Panos Karatzas's role at the current company?
Panos Karatzas's current role is Director of Operations.
What schools did Panos Karatzas attend?
Panos Karatzas attended The University Of Sheffield, Technological Educational Institute Of Eastern Macedonia And Thrace.
What are some of Panos Karatzas's interests?
Panos Karatzas has interest in Social Services, Education, Arts And Culture, Economic Empowerment.
What skills is Panos Karatzas known for?
Panos Karatzas has skills like Social Media, Social Networking, Social Media Marketing, Microsoft Office, Social Skills, Team Building, Microsoft Excel, Leadership, Microsoft Word, Online Marketing, Public Relations, Facebook Marketing.
Who are Panos Karatzas's colleagues?
Panos Karatzas's colleagues are Emilia Kougioumtzoglou, Roubini Kaoula, Evi Avrampaki, Evmorfia Kastanaki, Adam Spanos, Markela Tsigkrimani, Christos Karababas.
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