Panos Michaelides Email & Phone Number

United Kingdom

Region West

Kent, Surrey, Sussex

Responsible for developing the regional launch plan for a new product in line with the market entry phase of market access. Post market entry included developing regional business plan to deliver market expansion commercial objectives in both secondary and primary care. Specifically, responsible for working with Payers, Commissioners and other NHS Stakeholders to identify and agree innovative solutions for patients suffering with mental health. Management of significant discretional budget spend in line with agreed business plan.

Kent / Surrey / Sussex

Accountable for delivering regional commercial objectives for the Lundbeck product portfolio, through implementing locally developed business plan, agreed in conjunction with a cross functional team. Accountable business plans include, market entry and market expansion phase of market access across the managed region in both secondary and primary care. Specifically, responsible for working with Payers, Commissioners and other NHS Stakeholders to identify and agree innovative solutions for patients suffering with substance misuse. Management of significant discretional budget spend in line with agreed business plan. Where needed, directed and managed local sales resource.

Kent / Surrey

Included on the Regional Account Director (RAD) development programme since Feb 2013 and acted as an interim RAD since Sept 2013. Responsibilities included•Develop and implementing 2014 and 2015 annual regional business plans for 2 key brands •Develop comprehensive regional pre-launch plan for new Schizophrenia medication, including working with influencers and decision makers within mental health.•Secured market access, through formulary inclusion, for new Schizophrenia medication in key accounts•To deliver agreed sales contribution for the region, within budgeted expenditure•Tracked account progression and delivered regular reports•Managed, motivated and developed employees working in the region

Surrey And Kent

Responsibility for Psychiatry portfolio working across the health economies in Kent and Surrey. Successful implementation of Guidelines and Formulary aligned with company/local strategy and wider NHS agenda. This included working with local decision makers and influencers in line with locally developed business plans. Successfully gained market entry via formulary inclusion, for a new product within psychosis, in accounts, within 4 and 6 months respectively of launch.MTD sales increasing post market entry phase via effective implementation of account plans. PharmaTimes Finalist for Representative of the Year 2012.

South East (Kent, Surrey, Sussex, South London)

Responsible for delivering the sales within the South East for a product within neurology, utilising, selling and account management skills to achieve targets. Successful implementation of Guidelines and Formulary aligned with company/local strategy and wider NHS agenda. Responsible for working with local decision makers and influencers in line with locally developed business plans. Received Core Award for outstanding achievement in 2010.

Msc Nutrition And Food Science, Life Sciences

Bsc Hons, Human Nutrition