Panos Ladas

Panos Ladas Email and Phone Number

Managing ON.marketing Growth Agency: SEO Leaders, Content Marketing Experts in eCommerce & SaaS Performance Marketing @ ON.marketing
Panos Ladas's Location
Greece, Greece
Panos Ladas's Contact Details

Panos Ladas work email

Panos Ladas personal email

About Panos Ladas

Online marketing professional and Google AdWords Certified professional since 2007, focused on maximizing online marketing potential for every web project.I always work closely with project owners by setting specific KPI and focusing on maximising the ROI through inbound marketing. I manage to achieve my goals and maximising ROI by:1) setting clear expectation on the goals, creating marketing plan & budgeting resources2) selecting the appropriate KPI in order to monitor progress3) communicate carefully crafted, attention-getting marketing messages4) constantly evaluating the best performing channels that deliver the vast majority of targeted traffic at the lowest possible cost.I have implemented more than 120 online marketing projects including some of the biggest Google AdWords and SEO projects in Greece with success, helping existing and new web projects achieve their goals with efficiency. Since 2010 I managed more than 20 international online marketing projects.Specialties: - Marketing Strategy- Marketing Communications- Budgeting- E-commerce marketing- Hotel & hospitality online marketing- Landing Page Optimization- Conversion Optimization- Google Analytics ConsultingOnline channels that I have been using for many years in order to optimize effectiveness:- Search Engine Optimization (Keyword Research, Onsite optimization, Copywriting, Link Building, Training)- Google AdWords (Set Up - Manage & Optimize: Search Ads, Display Ads, YouTube Ads, Interaction Ads)- Facebook Advertising- Content Marketing (Blog posts, YouTube Videos)- Conversion Optimization- Landing Page Optimization- Social Media- Email MarketingThroughout my career I have created Online Marketing teams out of people with small or no experience experience in Online & Digital Marketing that through effective training and guidance grew to become online marketing professionals themselves.Sometimes I consult & work closely with startups.

Panos Ladas's Current Company Details
ON.marketing

On.Marketing

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Managing ON.marketing Growth Agency: SEO Leaders, Content Marketing Experts in eCommerce & SaaS Performance Marketing
Panos Ladas Work Experience Details
  • On.Marketing
    Managing Director
    On.Marketing Jun 2017 - Present
    Greece
    ON.marketing is the most specialized SEO expert team in Greece and a Google Premier Partner!On Marketing specializes in everything related to search behavior: Google AdWords, Search Engine Optimization (SEO), Facebook Ads, Linkedin Advertising, Remarketing, Content Marketing, PR & Outreach, Conversion Optimization, social media content and inbound marketing
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  • Knowcrunch
    Adjunct Instructor
    Knowcrunch Dec 2017 - Aug 2019
    Greece
    SEO Instructor at the "Professional Diploma in Digital & Social Media" organized by Knowcrunch and powered by Deree – The American College of Greece. Rated 4.63/5 by students and received the following comments:- Panos delivered his four hour presentation successfully and he made like the SEO optimisation process. I am considering of getting more involved in this topic.- He is an SEO "Guru". I was really excited in his tutorial, learned everything he taught us (step-by-step) and couldn't understand how time passed although the lesson was four hours long.- Presented the material clearly and his teaching hours were really interesting.- the best in seo!- Επιστήμονας- Ευγενέστατος, δεν αντέδρασε αρνητικά στην οποιαδήποτε ερώτηση όσο κι άσχετη να ήταν και ήθελε να δώσει το feeling ότι όλα είναι εφικτά.- Η ήρεμη δύναμη όλου του course. Εξαιρετική ενέργεια και μεταδοτικότητα. Ενα αρκετά απαιτητικό μάθημα που όμως βγήκε ευχάριστα και δημιουργικά. Δεν είναι τυχαίο οτι οι μισοί απο το course θέλανε να το ακολουθήσουν σαν κλάδο στο τέλος. Αυτό λέει πολλά.
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  • Forky
    Head Of Performance Marketing
    Forky Nov 2015 - Oct 2016
    Greece
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  • Antenna
    Seo & Search Engine Marketing Manager
    Antenna Oct 2012 - Mar 2015
    Athens, Greece
    In charge of online advertising & marketing activities for Antenna Media Group's online businesses. Antenna Media Group is the biggest Media Group in Greece and has invested heavily in online ventures.* brandsGalaxy.gr *An online clothing retailer based on the flash sales model (similar to gilt.com, myhabit.com rue la la etc).- Managed the SEO activities and all AdWords marketing activities (mainly for lead generation as the site is a members only site) including retargeting and display advertising. I created the annual online marketing plan and achieved the needed performance for all KPIs. - Created and managed the Social Media Marketing and Advertising activities on Facebook, Twitter, Pinterest, Instagram and YouTube. Resulted in surpassing 100K followers in Facebook in about 10 months (from about 20K followers in the beginning) and created a very active and loyal audience.- Managed affiliate marketing and email marketing optimization activities for increased open & click rate and database segments for the optimal email communication.- In charge of the redesign that was completed in October 2013. The design was in house (ANT1 Internet) while the development is outsourced (GreekGeeks). The resulting website uses Responsive Web Design and the success of it's design resulted in it getting an award in the Mobile Commerce category in the e-volution awards 2014.- Managed to achieve very competitive ROI from paid advertisements in e-commerce for 2013 and 2014 * VICE.com - Greece (Lifestyle portal)- In charge of creating traffic using Google AdWords - Facebook Ads on Social Media* 123PlayGames.gr (Online Games)* PerfectDate.gr (Online Dating)* Greek-e-shop.gr (E-commerce)* Astrologos.gr * Fthis.gr * Antenna News * Learn-e-pedia.gr* Netwix.gr (Antenna Web TV Plus)* FormaMag.gr (Forma Magazine)* PaidiMag.gr
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  • Antenna - Media Studies
    Lecturer On Social Media
    Antenna - Media Studies Oct 2013 - Oct 2014
    Greece
    Lecturer on Social Media for future Journalists and Public Relation Professionals.The course aims to help the students get familiar with all aspects of Social Media including:- Basic Theory and Understanding of Social Media- The specifics of each Social Network (Twitter, Linkedin, Facebook, YouTube, Pinterest, Instagram)- How to create a Great Profile- Blogging (How to create a blog, how to maintain it and how to grow your audience)- How to use Social Media as a news source (for Journalists)- How to communicate on Social Media with effectiveness.
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  • Piece Of Cake
    Online Marketing Manager
    Piece Of Cake Jan 2010 - Oct 2012
    Athens, Greece
    Piece of Cake is a Marketing Agency that moved to digital and online marketing in 2010. I'm in charge of the online marketing department, mainly focused on: - Search Engine Optimization (SEO) for Greek and International projects.- Google AdWords (I'm a Google AdWords Certified Professional since 2007) creation, management and optimization.- Landing Page Optimization- Conversion Optimization- Google Analytics Consulting- Email Marketing- Social Media Marketing- Affiliate Marketing Management- Mobile MarketingPiece of Cake is the Google AdWords Certified Partner with the most Certified Professionals in Greece since 2010.Piece of Cake has become highly specialized by providing full online marketing services with a proven track record in three major sectors: 1) e-commerce2) B2B3) Tourism & Hospitality
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  • Atcom Internet & Multimedia S.A.
    Search Engine Marketing (Seo & Adwords) Manager
    Atcom Internet & Multimedia S.A. Sep 2007 - Dec 2009
    Greece
    Created the Search Engine Marketing (SEM) Department in Atcom in September 2007. The department's success in Search Engine Optimization (SEO) and Google AdWords (PPC/CPC) was immediate and pretty soon, in April 2008, Atcom was certified by Google as the first Google Qualified Company in Greece.In June 2009, Mindworks (www.mindworks.gr) joined Atcom and the Search Engine Marketing department was upgraded to a business unit and was rebranded as Mindworks Business Unit.
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  • Citywebwatch
    Technical Analyst
    Citywebwatch Jan 2006 - Jul 2007
    London, United Kingdom
    Citywebwatch is a unique news aggregation service, delivered online, that consolidates content from many trusted sources such as the Financial Times and The New York Times, to provide accurate and early business news and analysis to its subscribers.
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  • Friend2.Co.Uk
    Founder & Ceo
    Friend2.Co.Uk 2005 - 2007
    London, United Kingdom
    Friend2 was a provider of online friendly marketing functions. We created hosted software that enabled companies create and sustain premium levels of customer trust and friendliness thus increasing sales, satisfaction and loyalty while reducing service costs. Friend2 WebChat service is a communications platform that allows the business owner to monitor website traffic in real time and actively engage with potential customers in a text web based chat, similar to IM. It facilitates real-time sales, marketing and customer service.
  • Panlogic
    Technical Analyst
    Panlogic Jan 2005 - Jan 2006
    London, United Kingdom
    Panlogic is a UK based interactive marketing agency with a specialism in digital strategy, social and community media and large enterprise web development. Panlogic's strategy practice covers user insight, digital strategy and stakeholder engagement. Web development covers information archtitecture, design, build and content management system implementation. The social media practice builds on the insight and strategy consultancy buidling appropriate social solutions to meet the current and changing needs of the internet populace.
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  • Athens 2004 Organizing Committee For The Olympic Games (Athoc)
    Olympic Family Accreditation Technology Manager
    Athens 2004 Organizing Committee For The Olympic Games (Athoc) Feb 2003 - Oct 2004
    Greece
    Managed technological projects for the Olympic Games Athens 2004.
  • Forthnet Group
    Network Technician
    Forthnet Group 2000 - 2001
    Greece
    Technology in Athens main data center (Network Operations Center) and two smaller data centers in Athens
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Panos Ladas Skills

Seo Sem Online Marketing Digital Marketing Online Advertising Google Adwords Web Analytics E Commerce Ppc Social Media Marketing Google Analytics Marketing Strategy Strategy Digital Strategy Web Project Management Social Media Email Marketing Mobile Marketing Conversion Optimization Cms Web Development Marketing Management Landing Page Optimization Advertising Marketing Communications Inbound Marketing Copywriting Link Building Affiliate Marketing User Experience Digital Media Mobile Applications Web Marketing Business Analysis Management Product Management A/b Testing E Business Internet Strategy Marketing Business Intelligence Social Networking Content Strategy Mobile Advertising Product Marketing Product Launch Performance Based Marketing Content Marketing Google Tag Manager

Panos Ladas Education Details

Frequently Asked Questions about Panos Ladas

What company does Panos Ladas work for?

Panos Ladas works for On.marketing

What is Panos Ladas's role at the current company?

Panos Ladas's current role is Managing ON.marketing Growth Agency: SEO Leaders, Content Marketing Experts in eCommerce & SaaS Performance Marketing.

What is Panos Ladas's email address?

Panos Ladas's email address is pl****@****o.co.uk

What schools did Panos Ladas attend?

Panos Ladas attended Kingston University, Technological Educational Institute Of Piraeus.

What are some of Panos Ladas's interests?

Panos Ladas has interest in Social Media, Information Security, Long Distance Running, User Experience, Network Design, Mobile Marketing, Data Analysis, Business Analysis, Web Analytics, Interface Design.

What skills is Panos Ladas known for?

Panos Ladas has skills like Seo, Sem, Online Marketing, Digital Marketing, Online Advertising, Google Adwords, Web Analytics, E Commerce, Ppc, Social Media Marketing, Google Analytics, Marketing Strategy.

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