As Global Community and Creator Strategist, I lead global initiatives to enhance player engagement, expand community reach, and optimize Afterverse's creator program. My work integrates strategic planning, innovative campaigns, and data-driven decisions to ensure sustainable growth and alignment with industry trends.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:• Spearhead the global expansion and strategic optimization of Afterverse's creator program, ensuring it meets evolving market demands and maximizes creator engagement.• Foster strong partnerships with content creators, providing tools and opportunities for impactful collaborations aligned with the company’s vision.• Analyze and measure program success, implementing improvements to enhance its scalability and relevance.𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:• Build and sustain thriving, inclusive global player communities that reflect Afterverse’s brand values.• Develop engagement strategies that foster player loyalty through innovative activations, events, and interactive campaigns.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀:• Design and execute data-driven campaigns that resonate with diverse audiences, leveraging insights to optimize impact and reach.• Collaborate with marketing and product teams to ensure campaigns align with Afterverse’s broader strategic goals.𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:• Leverage analytics and community feedback to refine engagement strategies, staying ahead of industry trends and audience behaviors.• Provide actionable insights to internal stakeholders, driving continuous improvement across initiatives.𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻:• Monitor global trends in gaming and the creator economy, adapting strategies to ensure Afterverse’s competitive edge.• Tailor campaigns to resonate with diverse regional audiences, strengthening the company’s global presence.

In my role as Senior Community, Content & Influencer Manager at DreamWorld, I drive innovative, zero-budget strategies that expand our influencer network, deepen community engagement, and amplify content impact. Partnering closely with the marketing leadership, I provide strategic insights and directly shape campaign direction, ensuring alignment with broader goals and maximizing organic growth through resourceful outreach approachesKey Achievements- Influencer Network Expansion with Zero Budget: Grew our influencer network from 295 to over 4,000 through strategic cold outreach campaigns, achieving a 10% positive response rate. This approach diversified our audience and amplified DreamWorld’s visibility.- Discord Community Growth and Retention: Revamped organic engagement strategies, resulting in a 49% increase in retention rate and an average of 4,310 monthly interactions. - Media Coverage and Influencer Content: Developed media and influencer campaigns that led to 4 positive media features and over 50 live streams, significantly boosting game visibility and engagement, all with no additional budget.Core Responsibilities- Cold Outreach Specialist: Plan and execute cost-free influencer outreach campaigns, leveraging personalized and creative approaches to maximize the impact of each interaction.- Community Management: Engage and moderate the community on platforms such as Discord, YouTube, and Twitter, fostering active engagement - Community Feedback and Data Analysis: Monitor retention, engagement, and participation metrics to refine strategies, ensuring sustainable growth aligned with player needs and preferences.- Content and Social Media Coordination: Support the creation and planning of digital content across various channels, ensuring consistent brand messaging and visibility.- Community Experience Optimization: Implement continuous improvements to user experience, creating support channels, onboarding new members

Supporting storytelling and creating connections, developing brand/product positioning strategy with tactical, content, and channel planning.Key clients:↳ NAVERZ - ZEPETO↳ Activision Blizzard (Warzone Mobile Launch Project fro Brazil)Key responsibilities and achievements:• Campaign Planning and Strategy: Developed and executed campaign strategies, including findings, concepts, insights, content implementation, and tactical messaging timelines, leading to a 30% increase in campaign engagement.• Communication and Content Planning: Managed communication, content, and product launch planning, primarily for B2C markets, resulting in successful product launches.• Report Integration and Development: Integrated and developed performance reports, providing actionable insights and improving overall campaign efficiency by 20%.• UGC Community Growth Management: Focused on growth management of user-generated content communities, increasing community size by 40%.• Team Management: Administered and managed team projects, specifically for the ZEPETO team, improving project delivery timelines by 15%.• Client Relationship Management: Maintained daily client interactions, ensuring alignment with client goals and enhancing client satisfaction.• Project Management and Product Ownership: Led project management and product ownership, overseeing all aspects of project execution and ensuring timely delivery and quality outcomes.• Revenue Growth for ZEPETO: Increased ZEPETO game revenue by 210% in creator UGC product sales solely in Brazil.• Community Creation and Management: Created and managed the ZEPETO community across all social media platforms, achieving 110% organic growth in followers and a 300% increase in engagement.• Warzone Mobile Launch Management: Managed and executed the entire base project for the Warzone Mobile game launch in Brazil for Activision Blizzard, ensuring successful market entry and user engagement.

As a Creator Relations, my responsibilities include developing and executing a comprehensive influencer strategy for top influencers and creators in Brazil. This involves managing relationships with creators to produce compelling content that retains current users and attracts new ones. I work closely with Community team to manage our creator network and leverage data and insights to build and execute partnerships that align with our overall marketing and growth goals. In addition, I lead meetings, manage campaigns with our partners, and negotiate with creators and their business managers.As a Content Manager, my responsibilities include writing, editing, and proofreading content, formulating content strategies. I work to build a strong online presence and engage with followers through social media. I also provide editorial, creative, and technical support to our dicord members and track web analytics to measure content engagement levels. My role involves managing content across all social media platforms.

As a Community Manager, my role is to develop and coordinate community-building strategies across various social networks, such as Discord, Reddit, and Twitter. I monitor, moderate and manage community sentiment, ensuring a healthy environment where users can easily find resources to address their questions and concerns. I create support content to improve SEO and gather insights to share internally from my interactions with the community. Defining success metrics and tracking them is also part of my responsibilities. On a daily basis, I stay updated on gaming trends and hang out with creators on Twitch, Discord, and Reddit. I always approach managing the community with sensitivity and understanding of diverse personalities and cultures. I am a gamer and content creator at heart, with a resourceful and growth mindset. I also moderate Discord servers, develop Discord bots, and act as the frontline customer support, collaboration, and problem-solving manager.

Responsible for driving the growth of the Gaming Community on Discord and social media channels, develop the volunteer community program and Restream Academy.● Develop the Restream Academy, a video training program created at the beginning of the Pandemic to introduce the streaming world to people with no tech experience, which resulted in an increase in sales by 80% of premium plans in the first 6 months.● Reduced the number of support tickets per day by 45%, in addition to reducing costs and working hours for support attendants, using our volunteers from our Discord community.● Increased the member engagement 65% in the first quarter of 2021 with an automated renown reward system for our Discord server

Responsible for the development of all audiovisual processes (Script, Recording, Editing, Motion Design,and Post Production) from the scratch to the final content published for all our channels (YouTube,Streaming Platforms, Key Clients, and Spots) to engage our customers.● Increased the acquisition and retention of new followers by 80% on social media in the first month, with the new Video-cast format, for the Expert Spotlight using the Storytelling formula. ● I helped the customer success team create a short explanatory video format, with a dynamic language, which attracted and engaged communities from various niches, increasing the acquisition of new users.● As programming manager of Restream YouTube channel, I produced and created shows, like Live streams, explainer videos, tutorials and Q&A videos, which are still used today. Which helped considerably increase our Online presence in the community at the time!● Responsible for producing our clients' events on demand, whether recording, editing or producing a live event broadcast remotely! I was responsible for Discord's 5th Anniversary multi-streaming success! 5 different platforms live simultaneously around the world, directly from my house, more than 5 million users watched the broadcast for 1 hour, it was an amazing experience.● ie: https://www.facebook.com/watch/live/?ref=search&v=236449827772061

As Restream’s Community Support Representative, I played an essential role in creating, managing, andinfluencing user/customer experience providing support in live chat for all our features in English, Portuguese, and Spanish.● Responsible for ensuring customer satisfaction and I was the highest rated Community Support Agent during my time in the department increasing customer satisfaction by 95%● Responsible for assisting gamers streamers and helping them with common connection problems and with our features, so I built a common issues base and created a small script to help me with auto canned responses, reducing time response to 1 minute and prioritizing the "'real" urgent issues.● Responsible to maintain content in the help center which consisted of creating guides and articles of how our features worked in Portuguese, English and Spanish

Responsible for developing, implementing and driving the growth of the community, providing support,managing the LatAm social media channels as well as the Streamer Partner Program strategy in Portuguese and Spanish.● Representing the company at gaming-related events, and manages regional PR and communication strategy, in 2015 we had a debut event at the BGS - Brasil Game Show where we organized a great meet and greet with streamers and the community● Responsible for creating the most successful partner program in the company, bringing names like Peroniom Gigante Richard, Serious Sam and many other famous streamers of the time, adding a total of 7800 new streamers on the platform in the first year and competing directly with the giant Twitch.● Responsible for the crisis management of the most controversial merger of companies in the games industry in the world of streaming! The purchase of Hitbox by Azubu who created SmashCast. That was the most tense moment of my career.

With extensive experience in the gaming industry, I have coordinated partnerships with content producers and led successful marketing campaigns aimed at engaging gaming communities. My work has been instrumental in the launch and monetization of popular games, including APB Reloaded, Bounty Hounds Online, GoodGame Empire, and Heavy Metal Machines.Key Highlights:Publishing Leadership: Directed the Publishing department, aligning marketing strategies with development goals to maximize game launch success.Community Engagement: Led teams in social media management, event coordination, and online virtual cash operations, driving player retention and satisfaction.Financial Planning: Developed detailed earnings reports and spearheaded annual and semi-annual planning to ensure financial targets were met.Partnerships & Events: Managed partnerships and community relationships, organizing events and participating in industry fairs to strengthen brand presence.Revenue Growth: Increased APB Reloaded's revenue by 280% through the implementation of Joker Boxes, a strategy that was later successfully replicated in Bounty Hounds Online.Game Localization & Updates: Oversaw the localization team and managed game updates for APB Reloaded and Bounty Hounds Online, ensuring cultural relevance and enhancing player immersion in the PT-BR market.Game Launch Supervision: Successfully led the launch of Bounty Hounds Online in Brazil and subsequently on Steam, supervising all processes and leading the entire team to ensure a seamless and successful release.Community Management: Served as Community Manager for Heavy Metal Machines, fostering an engaged and loyal player base through targeted community initiatives.Game Design Contributions: Actively contributed to the game design of new patches, offering valuable insights on lore and event engagement to boost player involvement.

Influencer Recruiter Manager responsible for the operation and representation of Machinima (the largest gamer content production network on Youtube) for recruiting and managing a community of over 6000 content producers to Machinima in Brazil.● Representing Machinima’s partners, helping them close promotional deals while promoting their image in the mainstream Brazilian market.● Manage all recruitment for Machinima’s partnerships in Brazil, Portugal, Spain and Latin America.● Help with developing channels for the network. Brainstorming with large channels (From 100k to 3 million subscribers) on how to capitalize on market opportunities.● Handle any commercial inquiries companies or partners may have regarding Machinima in Brazil and relating markets● Social Media - Manage the @MachinimaBrasil Twitter page and Facebook.com/MachinimaBrasil Help with support and posting partner videos and other company interests/news.● Working directly with Google to improve audience retention and generating more traffic for some● of Machinima's top partners in Brazil. Attended events organized by the company in which popular YouTuber gamers, journalists and network representatives were invited to discuss the future of gaming on YouTube.

As Director of digital production, I was responsible for the creation of websites, banners, contributed to the planning of online campaigns, being responsible at the time for the creation of an online magazine for Companhia Metropolitana de Trens de São Paulo.Main responsibilities:• Art Director in the digital and online production area;• Creation of online campaigns (Banners and E-mail Marketing);• Creation, development, project management and websites on the Wordpress platform;• Final Art review of digital advertising pieces;• Development of Plugins and interfaces for the Wordpress Platform on demand;

Key responsibilities and achievements:• Developed and Managed Projects: Led the creation, development, and implementation of websites on the WordPress platform, resulting in a 30% increase in site traffic.• Created Digital Campaigns: Designed and executed digital campaigns (banners and email marketing), enhancing online engagement by 25%.• Final Art Review: Conducted final reviews of digital advertising materials to ensure high-quality standards.• Coordinated Partnerships: Managed online partnerships and served as the account manager with Terra Networks, improving collaboration and increasing campaign effectiveness by 20%.

Specialist in video campaign creation, worked in partnership with Catho's marketing team, actively contributing to the achievement of campaign objectives.Key responsibilities and achievements:• Produced Video Campaigns: Developed and executed video campaigns, resulting in a 20% increase in user engagement.• Collaborated with Marketing Team: Worked closely with the marketing team to align video content with campaign goals, improving overall campaign effectiveness by 15%.• Enhanced Brand Presence: Created high-quality multimedia content that boosted Catho's brand visibility and customer interaction.