Panu Suhonen Email & Phone Number

Helsinki Area, Finland

Helsinki Area, Finland

Projects covering pricing, sales and service effectiveness, contact center development, supply chain carve-out, manufacturing footprint optimization, and O&M outsourcing.

Responsible for colour coated steel sales to Finland and the Baltics.

Helsinki

Led Ruukki Metals Division sales in Finland. The organization consisted of 55 people. Main achievement was to increase market share by 2 % in declining market while maintaining profitability after layoffs of more than 10 % of the sales force.Later responsible for distributor sales and key accounts in Finland and the development of sales channels in Norway and Sweden, as well as the support of pre-integration planning of SSAB and Rautaruukki.

Responsible for sales to 1−3 customer segments in Finland. Sales of 20−90M€ and personnel of 8−20. In addition, ramped-up a customer portal from zero to 4M€ of sales and hundreds of B2B customers.

Various market analyses and development tasks such as defining business rules for CRM usage, analysing customer segment attractiveness, implementing unified delivery times for Ruukki Metals division, footprint change of the steel service centers in Scandinavia, running business unit strategy process and managing a project to create a strategy to turn around stainless steel and aluminium trading business.

Responsible for Customer and Market Strategy (CMS) offering, as well as selling and delivering projects. Major part of the projects covered planning and estimating effects of operational changes in sales, customer service and supply chain functions. The other major area was related to mergers & acquisitions: screening possible take-over candidates, business due diligence and post-merger integration management.

Partner and manager at Wicom Communications Oy. Wicom was one the most successful and innovative Voice over IP (VoIP) contact centre software providers in Europe until 2007, when it was sold to SAP AG. I was part of the company from the very beginning with roles evolving as the company grew. I started with managing R&D. Once the number of customer increased, I set up customer support and professional services at Wicom. As the role of sales and marketing increased, I focused on improving the way Wicom sold services to its customer. The key tool that was developed was a business case tool that calculated in a credible way the benefits of the solution to a customer.

Project managerProject manager in rollout or conference room pilot projects in the Nokia Networks International Logistics and Sales Program. The project sites were Vienna, Budapest, Moscow, Paris, Hong Kong, Zurich and Prague.ConsultantVarious programming, designing and software rollout related projects.